CreativeTake Medical Launches New Website DrGilbertUrology.comRobotic surgery is the future of urology procedures, and some surgeons are already bringing that future to their patients with outstanding outcomes. However, patient awareness about robotic surgery for urology treatments is still low, and the Internet is the most powerful and effective way to reach out to patients and familiarize them with the benefits of this advanced technology.

CreativeTakeMedical.com recognized this need to generate awareness for robotic surgery as its website design and development teams created a plan for DrGilbertUrology.com, a newly launched website for Dr. Daniel Gilbert, a robotic urologic surgeon, operating from offices in Glendale and Phoenix, AZ.

 

Professional Site Design

The design experts at CreativeTake Medical chose to build a simple, sharp and professional looking site design for DrGilbertUrology.com. The minimalist approach of the website allows a site visitor to directly focus on their areas of concern, and receive most relevant and useful information they are looking for.

The website is designed to serve not just as a representative of Dr. Gilbert’s practice, but also as an authentic online information resource on robotic surgery for urology related problems. The design is created in such a way that most of the important sections of information are prominently featured on the home page itself.

Less use of text, high quality images and plenty of breathing space on the home page create a powerful impact and make DrGilbertUrology.com stand out from the crowd. The site aspires to reflect the same professionalism and focus that is the hallmark of the practice of the outstanding and sagacious Dr. Gilbert.

 

Emphasis on Robotic Surgery

CreativeTake has taken care to emphasize on unique proposition of the astute Dr. Gilbert’s practice, which is robotic urologic surgery. Right at the top of the home page, the site announces that Dr. Gilbert’s urology practice offers “minimally invasive” procedures. The key areas of treatment include prostate, kidney, adrenal surgery, bladder and ureteral, and in each case, minimally invasive surgical or non-surgical approaches are applied.

Patients who want to learn more about these treatment areas can click on the provided link to review detailed, current and accurate information. A succinct welcome message introduces potential patients to Dr. Gilbert’s practice and focuses on comprehensive robotic urological care as the core competency of the practice. The welcome message is accompanied by actual images of how a robotic urologic surgery is performed.

 

Candidacy for Robotic Surgery

One of the most important concerns for a new patient considering robotic urologic surgery is whether this treatment technique is appropriate for them? CreativeTake has ensured that DrGilbertUrology.com tackles this all-important question head-on by asking: “Is Robotic Surgery Right for me?” This question is addressed right on the home page itself.

The answer is presented in a professional but artistic format that is easy to read and captures the attention of the patient.

In short and concise messages, the website informs the patient about the benefits of robotic urologic surgery and how it provides an unmatched vision, precision, dexterity and control to the operating surgeon. DrGilbertUrology.com also includes a dedicated section describing the professional credentials of Dr. Daniel Gilbert.


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CreativeTake Medical Launches New Website DelMarDermatology.comPatients seeking dermatology procedures should ideally look for a practice that offers comprehensive services, including medical, surgical and cosmetic dermatology under one roof.

This will enable them to receive the optimal combination of treatments to address their skin condition most effectively. However, the challenge for a patient is to know about the right dermatology practice that may be appropriate for their needs.

This is why more than 80 percent of all people now begin their search for a healthcare service over a search engine. Therefore, the goal of a dermatology practice must be to rank among the top search results when a local patient is searching for a suitable practice in their local area.

The website design, content and SEO teams at CreativeTakeMedical.com recognize the power of online search, and help medical professionals maximize their local visibility and reach using that power. CreativeTake has now launched a new website DelMarDermatology.com for Del Mar Dermatology, a state of the art practice led by board certified and wonderful dermatologist Dr. Marriott.  

 

About Us Section

CreativeTake Medical website development experts know from experience that a majority of new patients will first want to learn something about the professional standing and credentials of the dermatologist and their commitment to patient care before they consider their services. When a new patient visits the dermatologist’s website, they are likely to first check out the “About Us” section before they proceed to the procedure sections for their specific requirement.

CT Medical has included “About Us” as the first item in the top horizontal menu on the home page of DelMarDermatology.com. When a visitor clicks on this item, a drop down menu will show the following sub-sections:

  • Our Philosophy
  • Meet Dr. Marriott
  • Save Your Skin Program
  • Testimonials
  • New Patient Forms

Patients want to learn about the mission, vision and the driving force behind a medical practice. DelMarDermatology.com provides this information in the “Our Philosophy” section. Dr. Marriott’s professional credentials, experience, and profound accomplishments are discussed in detail in the “Meet Dr. Marriott” section. One of the most popular treatment programs at the practice “Save Your Skin Program” is provided right under this section.

One of the most reliable and authentic ways to learn about a practice is through testimonials of existing and past patients. Therefore, Del Mar Dermatology has provided the Testimonials sections as a part of the “About Us” section. Patient Forms can be conveniently downloaded here to save time during the actual visit to Dr. Marriott’s office.

 

Procedure Sections

The home page of DelMarDermatology.com prominently features various procedure sections in display form along with attractive images. The procedures are divided into three key categories: clinical dermatology, cosmetic dermatology, and surgical dermatology.

Brief descriptions about these areas of dermatologic care are provided right on the home page itself. Patients looking for detailed information can click on the sections to reach dedicated web pages for various procedures. DelMarDermatology.com also includes a regularly updated Blog section, which provides current information about new procedures, techniques, and technologies in the field of dermatology.

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CreativeTake Medical Launches Website VuPlasticSurgery.com | ChicagoAmerican women and men spend billions of dollars every year on plastic surgery procedures. The popularity of these procedures has led to the mushrooming of a plastic surgery and non-surgical cosmetic practices across the country. This has also led to a situation where even the best of plastic surgeons cannot rely on traditional marketing methods or word of mouth alone.

CreativeTakeMedical.com is closely working with a large number of independent plastic surgery practitioners in the US to create a strong Internet presence for their practices and boost their online reputation.

From laptops to mobile devices to social media, a plastic surgeon must be able to reach out to new patients in their area by all means – and CreativeTake Medical is helping them achieve this goal.

CreativeTake has now launched a new website VuPlasticSurgery.com for Dr. Hugh L. Vu, who is a board certified plastic surgeon with extensive experience performing reconstructive and cosmetic surgery procedures. Backed by professional search engine optimization (SEO) strategies, VuPlasticSurgery.com aims to achieve high localized search rankings in Google and connect with patients in the local areas.

 

Simple yet Captivating Site Design

CreativeTake Medical website design and development teams chose to create a simple design theme for VuPlasticSurgery.com, and avoided cluttering the site with too much superfluous information or displays. Calls to action are subtly placed, but are impactful, and encourage site visitors to engage with Dr. Vu’s office. Black and wine color theme gives a dramatic effect to the home page and ensures that the fonts are eminently readable.

The home page includes small but attractive displays for various plastic surgery as well as non-surgical cosmetic procedures that the practice offers for the breast, body, face and skin. The home page includes a warm welcome image and invites the site visitor to learn more about the percipient and committed Dr. Vu’s practice.

 

Patient Testimonials and Photo Gallery

Two of the most important sections in the website of a plastic surgeon should be Patient Testimonials and Photo Gallery. These sections provide evidence based information about the practice as well as the potential results of various procedures it offers. New patients are usually more convinced when they are able to access what past patients are saying about their treatment experiences at the practice.

If the patient is uncertain about whether to seek consultation for a particular procedure, they may review the images available in the Photo Gallery section. This can provide them with a more realistic perspective about what the procedure can or cannot do for them, and help them make a decision.

CT Medical has included both these sections prominently in VuPlasticSurgery.com, along with impactful displays on the home page itself. Surgery animations have also been included in the Photo Gallery for more creative engagement with potential patients.

 

Other Key Sections

The “Meet Dr. Vu” section of VuPlasticSurgery.com provides detailed information to a new patient about the qualifications, training, experience, and golden and exemplary accomplishments of Dr. Vu in the field of plastic surgery. The site has dedicated sections for various procedures for the breast, body and face as well as a separate medical spa section. A Patient Portal and Blog also add significant value to the VuPlasticSurgery.com.


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CreativeTake Medical Launches New Website DrLuftman.com | CalabasasIn the digital age, the rules of medical marketing have completely transformed. The traditional entry in the Yellow Pages and relying on word of mouth publicity is no longer enough to reach out to the digital-savvy target audience in a local area. The most effective and affordable way to reach out to the connected generation of today is through online marketing.

CreativeTakeMedical.com is a pioneer in the field of digital marketing for medical professionals in the United States. For nearly two decades, CT Medical has been working with medical practices to transform their approach to marketing and leverage the power of digital to boost the prospects of their practice.

CT Medical has now launched DrLuftman.com for the dermatology practice of board certified dermatologist Dr. Debra B. Luftman.

 

Elegant yet Impactful Site Design

A website is not only the virtual address of a medical practice, but also a reflection of the personality and core values of the practice. Website designers at CreativeTake Medical closely engaged with Luftman Dermatology to understand and appreciate their practice philosophy and commitment, and gained inspiration to create the right kind of website design that does justice to all that the practice stands for.

DrLuftman.com presents a subtle and elegant yet impressive and powerful site design with soft color themes and professional fonts. The home page makes a liberal use of images, but remains minimalistic while maintaining focus on the most vital areas of the website. The top display of the home page features clinical dermatology and cosmetic dermatology so that patients can simply choose the area they are interested in.

A simple yet impactful call to action inviting patients to schedule an online consultation with Luftman Dermatology is positioned prominently near the top of the home page. A welcome message takes the visitor through a virtual tour and introduction of the practice along with images of the interiors as well as exteriors of the two dermatology offices of the remarkable and committed Dr. Luftman in Calabasas and Beverly Hills.

 

Meet Dr. Luftman

CT Medical has created an impressive display on the home page itself to introduce site visitors to Dr. Luftman. Patients can learn more about the practice by clicking on the link provided on the home page for more information. The horizontal menu at the top also includes sub-sections for information about the Staff at Luftman Dermatology as well as press archives of articles where Dr. Luftman has been featured in eminent publications.

CreativeTake has chosen to prominently showcase a book co-authored by Dr. Luftman called The Beauty Prescription. While the book is highly useful for anyone looking for professional beauty guidance, it also adds to the profile of Dr. Luftman as a thought leader in the field of dermatology.

 

Section on Services


The services section of DrLuftman.com is divided into two major categories, which include Cosmetic Treatments and Healthy Skin Treatments. While healthy skin treatments range from acne and rosacea to eczema and psoriasis, cosmetic treatments include cutting edge procedures such as dermal fillers, Thermage, Fraxel, IPL, and chemical peels.


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Need a new website? We can help.

We would like to help you jump start your medical practice marketing by offering 25% OFF a new practice website design – designed and developed to be mobile responsive and SEO friendly.

  • Before & after gallery included
  • No contract required
  • You own your website and all the content

We provide full service medical marketing and consulting for every level. Our concierge style team includes members with medical, surgical and practice management experience. With over 20 years of experience helping doctors market their practice, we know what helps to drive new patients.

Stop by booth #901 for a FREE website analysis and SEO evaluation.

For more information, visit our CreativeTake Medical booth #901 at The Aesthetic Meeting (ASAPS) in San Diego this week, call us at 760.772.7100 or email me, Rick Manzano, at rick@creativetakeweb.com.

See Clients & Project Samples

 

 

 

 

Ways to better take Care of Your Patients so they Return | ChicagoThe role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.

A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.

CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.

 

Be Responsive on Social Media

A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.

The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.

 

Provide Light Snacks in the Office

One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.

Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.

 

Thank You Notes and Greeting Cards

An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.

It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.

 

Hosting Unique Events

Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.

Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice.


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Medical Marketing and Media Strategies that Really Work | Chicago A growing number of people now seek health information online, and look for medical practitioners and plastic surgeons in their local area through online search. According to a Pew Research Report, 72 percent of Internet users look online for health information. It is critical now for doctors for establish a robust and search engine friendly online web presence in order to compete locally.   

Here are a few vital media and marketing strategies that medical and plastic surgery practices can adopt:

 

Search Engine Optimized Website and Blog

Eight out of ten online health seekers today start their decision making process at a search engine. Google has become the new Yellow Pages of the 21st century. Google’s search algorithms have become so advanced that they can provide highly targeted and localized information about medical and cosmetic surgery practices within the geographic area where the patient is located.

However, to achieve high rankings in Google search results in an overcrowded local market, the doctor should have high quality, search engine optimized (SEO) website and blog. CreativeTake Medical is one of the pioneers in the field of website development, content creation, and SEO for plastic surgeons and all other types of medical professionals in the US.

 

Active Social Media Engagement

In addition to a dynamic website and blog, a medical practice should ideally have a strong presence across the leading social media networks such as Facebook, Twitter, YouTube, and Instagram. According to social media researchers, over 41 percent of the population would select a healthcare provider based on their social media reputation.

Social media marketing is not about aggressive self-promotion. It is about personalized engagement with existing and prospective patients over the social networks. The doctor and their team should be ready to disseminate useful and relevant information and advice through their social channels, address the queries and concerns of the members within their social networks, and regularly engage with them in a variety of creative ways.

 

Email Marketing

A targeted email marketing campaign or a periodic online newsletter is another effective strategy to reach out to potential patients in a personalized and engaging way. The opt-in based voluntary email and newsletter community will gradually grow if the doctor focuses on the content quality and delivers valuable information and advice to the recipients each time.

Online newsletters and email marketing can help to create a strong community and build patient loyalty over time. It is also important to optimize the email and newsletter content for mobile devices because an increasing number of people now prefer to read their emails in their mobile phones or tablets.

 

Mobile Marketing

A majority of Internet users now prefer to search for relevant information via their mobile devices. Therefore, it is critical for a medical marketer to create a mobile optimized website or blog to provide a seamless site experience to visitors across all types of online viewing devices. Mobile marketing can also be used to create innovative click-to-call mobile campaigns that drive potential patients to the doctor’s website.


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EmpireVein.com

17039311_166791050494765_3279199007245470058_oCreativeTake Medical has recently launched a new website EmpireVein.com for board certified vascular surgeon Dr. Nina Grewal, who specializes in varicose vein and spider vein treatments.

The website has been created with the twin goals of serving as a comprehensive online resource of information on vein and vascular treatments as well as promoting the services offered by Inland Empire Vein Institute.

EmpireVein.com has been designed as a patient friendly website, and includes content written and presented in a simple language, but without compromising the quality and accuracy of the medical information. CreativeTake Medical’s teams of site designers and content developers have provided a unique look to the website to showcase Dr. Grewal’s practice in a professional way.

‘About Us’ Section on the Website

EmpireVein.com includes a detailed “About Us” section that covers relevant and current information about Dr. Nina Grewal and her Vascular Lab. New patients are typically concerned to know about the doctor’s professional credentials, qualifications, experience, and accomplishments.

CreativeTake knows from experience that new visitors spend more time on this section and often make their decision of seeking an appointment with the practice based on how they feel about the doctor’s background and the facilities and services the practice offers.

Therefore, CT Medical’s site development teams invest maximum effort and attention in this section. Dr. Grewal’s credentials have been presented in a clear, transparent and detailed manner to help new patients gain familiarity with the vein surgeon and feel encouraged to choose the surgeon for their vein consultation.

Patient Center

To build a more interactive and patient centric website, CreativeTake Medical has included a comprehensive section called Patient Center in EmpireVein.com. It provides downloadable Patient Forms, and other documents and resources that patients can review before their scheduled appointment with Dr. Grewal. The section includes the following items of information:

  • Patient Forms
  • Am I A Candidate?
  • Schedule an Appointment
  • Your First Visit – What to Expect
  • Insurance We Accept
  • Free Screening Events
  • Vein FAQs
  • Internet Privacy Policy

Section on Services

Another major section in EmpireVein.com is the Services section, which provides in-depth information to patients about various treatments for varicose veins and spider veins that are offered by Dr. Grewal. Each treatment option is described in detail through individual web pages. New patients can easily identify the specific procedures they are looking for, and gain useful information about it.

Some of the cutting edge vein treatments offered by Dr. Grewal include VenaSeal Closure System, ClosureFast Radiofrequency Ablation, Compression Therapy, Ambulatory Phlebectomy, and Sclerotherapy. Patients can learn about each of these procedures so that they can have a basic idea for a more productive consultation when they actually meet Dr. Grewal.

Other Sections

EmpireVein.com includes a Photo Gallery section, which provides free online access to patients about vein treatment before and after photographs of past patients. The Contact Us section includes relevant details for local as well as out of town patients. A detailed sitemap is included in the website for easy navigation for both visitors and search engines.

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Snapchat for Plastic Surgery Marketing | Online Marketing | ChicagoSnapchat has emerged as one of the popular social media platforms across various age groups. Ads on Snapchat garner up to a million views a days, and their video views now often exceed those of Facebook’s. With a majority of users accessing social media via mobile phones, Snapchat has another advantage because three out of five smartphone owners now use Snapchat.

For a plastic surgeon looking to promote their practice over social media, Snapchat’s reach and accessibility offers an attractive option. Although many plastic surgery professionals continue to assume that only selective people would be interested in their practice, and social media is not the best fit for them, but some Snapchat users are proving them wrong.

One of the leading examples is of Dr. Miami, who is from the cosmetic surgery industry, and who has scored a huge advantage over his peers with the help of Snapchat. His Snapchat receives an astonishing 100,000 views per hour on average. CreativeTake Medical can help and guide plastic surgeons who want to seize the opportunity and reach out to their target audience via social media channels such as Snapchat and others.

 

Benefits and Limitations

For cosmetic surgeons who are completely new to Snapchat, here is a small list of pros and cons to consider:

Pros

  • It can help your practice brand achieve a more human-like feel on a digital platform.
  • It can present and promote the plastic surgeon’s credentials and expertise through testimonials of past patients.
  • It can provide information and spread awareness about the surgeon’s practice as well as new procedures for prospective patients.
  • It enables the surgeon to be more communicative and transparent with their target audience.
  • It can help to encourage and reassure people who are reluctant to consider cosmetic surgery.

 

Cons

  • The unique feature of Snapchat compared to other social media channels is that it can only be viewed through an app. So, the surgeon can only reach out to committed users who have downloaded the app.
  • Snapchat has another unique characteristic that the content on the app will not be left there permanently. Therefore, it can be an exhausting exercise to regularly update fresh content.

Plastic surgeons should also be aware that nearly 70 percent of Snapchat users are in the age group of 18 to 35. However, the remaining 30 percent are likely to be in the older age groups.

 

Tips for Success on Snapchat

  • Provide access to a live surgery to showcase the surgeon’s work. Obtain advance consent of the interested viewers, have music playing in the background during surgery, and have the surgeon talk about the procedure.
  • Promote treatments and procedures through contests and special promotions. Provide exclusive offers such as: “Use this exclusive Snapchat code to receive 20% off on Botox.”
  • Designate specific days for a Q&A session, where you encourage viewers to send in their questions via Snapchat.

The innovative marketing experts at CreativeTake Medical are helping many plastic surgeons and other medical professionals transform their practices through cutting edge digital marketing techniques.

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Sales Principles to Build Stronger Patient Relationships | ChicagoThe ideal sales practices in the medical profession are soft skills that involve paying attention and listening carefully to the patients, asking them the right questions at the right time, empathizing with their condition, and providing them personalized care and solutions to their problems.

This positive approach will allow a doctor to strengthen their relationship with the patient, increase patient satisfaction, improve their cooperation and compliance, and add long-term value to their practice. CreativeTake Medical has extensive experience in the area of medical marketing, and can help you build robust relationships and loyalty with your patients.

 

Create Trust

With new patients, the first goal of the doctor should be to create a strong trust. The doctor should be a perceptive listener, pay attention to small details, and engage reassuringly with the patient to win their trust and confidence. They should effectively communicate their medical philosophy, involve the patient in every decision about their treatment, share the risks and downsides, and educate them transparently about the practice, the procedure, the related costs, and other aspects.

 

Focus on the Patient’s Needs

The doctor should make an effort to understand the patient’s innate healthcare and aesthetic needs and desires. They should show genuine interest and curiosity in the patient’s condition, and focus on the concerns that matter the most to the patient. Rather than promote their own treatments and procedures, they should objectively focus on what would be the most appropriate options to address the patient’s needs.

 

Be Caring

Create an office environment where every patient feels special, receives personalized attention and care, and believes that they are in safe and caring hands. The staff should be trained to be warm and welcoming, and there should be a culture of hospitality at your practice. The overall patient experience should be completely satisfying, and it will yield positive dividends for your practice in the long run.

 

Communicate and Engage

Be proactive in your communication with patients and focus on their needs and concerns rather than spending too much time in casual conversation. While communication on casual topics can take the relationship with your patients from clinical to personally meaningful, it should not be done at the cost of losing precious clinical time. Focused communication will let you have vital patient information to create customized treatment planning, and the patients will ultimately appreciate your committed professional engagement.

 

Create Two-Way Conversations

Do not dominate the conversation where the patient feels uncomfortable or feels that their concerns have not been understood. When the patient describes their concerns, dig deeper and find out how it impacts their everyday life, or how they have handled their problem so far and with what results.

 

Follow Up

Following up with the patient after the treatment has been completed is a crucial part of the overall service you provide. Doctors should be concerned about how the patient is doing after the treatment, whether they are progressing toward their goals, or whether they have any concerns or issues. A patient will greatly appreciate a practice that cares even after the treatment has been completed.

Does that car sales pro care about you after you already bought a car from them?

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