Secure your Website with a SSL certificate.

SSL (Secure Socket Layer) certificate encryption is a must to secure websites when transferring sensitive data like filling out patient forms, credit card information, logins, register and passwords. If someone tried to break into a transport layer, they would not be able to decrypt any of the information due to the SSL security.  A SSL Certificate ensures that all data passed between the Web server and web browser remains private and secure.

How can I tell if my site is secure?

When you add a SSL certificate to your Website the “HTTP” in the URL changes to “HTTPS” (S stands for secure).

Why should you switch your website to HTTPS vs. your current HTTP site?

  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
  • HIPAA. Make web forms secure and HIPAA compliant.
  • HTTP connections are not secure with a flashier image on google chromeSEO Ranking. Google uses HTTPS secure sites as a ranking signal.  Read more about why Google wants secure sites. Today, Google will rank HTTPS Websites higher than those without. Beginning, as soon as 2018 Google plans to start to penalize Websites for not being HTTPS secure on both desktop and mobile.
  • New Technology. Increasingly, modern browsers and web apps require HTTPS to perform properly, so if you haven’t yet added HTTPS to your website, it could be only a matter of time before you have little choice in the matter.

While a website plays a critical role in ongoing patient retention, many medical professionals create a website with the purpose of acquiring new patients.  In order to maximize your return-on-investment and increase the conversion of website visitors to office visits, your website must display that crucial trust-building indicator of security – the green or yellow padlock.

secure ssl site on chrome

SSL is an inexpensive approach to increasing website conversion rates.  If patients see the familiar signs of security on your website, the padlock icon and the ‘https’ in the address bar, they are more likely to fill out and submit your appointment request form.

40 point checklist to convert HTTP to HTTPS


Ready to secure your Website? We can migrate your site for you.

For more information, call us at 760.772.7100 or click here.

CreativeTake Medical Launches PresidioDermatology.com | San FranciscoThe skin is the largest organ in the body, and it is also the most exposed to environmental challenges as well as affected by disease, genetics, and other factors.

Dermatology procedures hold the potential to restore a healthy, natural looking skin in affected areas, provided the procedures are performed by qualified and experienced dermatologists at a professional skin care practice.

For a patient, it can be a tough task to identify the right dermatology practice, and they may simply choose the practice located nearby or go by word of mouth from their friends or family. In this scenario, dermatologists can create awareness and reach out to potential patients in a most convincing and effective way through their practice website, backed by a systematic online marketing strategy.

CreativeTakeMedical.com performs precisely this role for dermatology practices across the country, helping dermatologists improve their online visibility and successfully engage with local patients in their area.

CreativeTake Medical has now launched PresidioDermatology.com for Presidio Dermatology, a premier practice providing medical and cosmetic dermatologic care to patients in San Francisco and surrounding communities in this part of Northern California.

 

Dramatic Use of Images

The website designers at CreativeTake chose to create PresidioDermatology.com with an aim to not only inform and educate potential patients, but also to delight them with a refreshing website that is brimming with optimism through excellent visuals. The website design breaks the monotony that seeps through a majority of medical websites, and creates a lively site experience for the visitors.

CreativeTake tech teams have ensured that PresidioDermatology.com is a fully mobile friendly website. Although several large and dramatic images adorn the home page, the website is still conveniently navigable and equally impactful when viewed via mobile devices. CreativeTake notes that a growing number of people now prefer to use their mobile phones to review websites, and it gives special emphasis to mobile compatibility and mobile SEO in its website architecture.

 

Home Page

The home page of PresidioDermatology.com contains most valuable and relevant information packaged attractively in various displays. The home page includes an elegantly presented call to action right at the top encouraging visitors to call Presidio Dermatology office or make an appointment online. This is followed by a warm welcome message that introduces a new visitor to the practice. It informs that the practice addresses the needs of adults, adolescents and children.

As a potential patient intuitively scrolls down the home page, they will find impressive display options to learn more about the range of dermatology services offered at Presidio Dermatology. These include Medical Dermatology, Cosmetic Dermatology, and Pediatric Dermatology.

This information is followed by images and information about the team of dermatologists led by astute and fabulous board certified dermatologist Dr. Diana Camarillo, and her impressive and righteous associates Dr. Annelise Dawsonk and Dr. Paru Chaudhari.

 

Services Section

The most comprehensive and informative section of PresidioDermatology.com is the Services section. It is sub-divided into various procedure sections pertaining to medical, cosmetic, and pediatric dermatology.


Patients who are seeking specific information about a procedure can quickly identify the relevant sub-section and gain useful insights about it. The website also includes a separate section for a Newsletter, which periodically provides wider information about dermatologic care.  


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CreativeTake Medical Launches Website RebeccaKleinermanMD.com | New YorkMedical as well as cosmetic dermatology procedures are highly sought after today by both women and men in the US. However, many patients are unaware about the best dermatology practices around them, and rely on word of mouth to choose their dermatologist.

This can change when a dermatologist decides to promote their practice online and reach out to potential patients in their local area through an effective digital marketing campaign.

This is where CreativeTakeMedical.com is playing a powerful role by supporting dermatologists and other practitioners to successfully promote their practices online at a fraction of the cost of traditional advertising and marketing methods. CreativeTake has now launched a new website RebeccaKleinermanMD.com for one of the premier dermatology practices in New York City.

 

A Picture Says More than a Thousand Words

In a profession such as dermatology, images can play an impactful role in winning the attention of a website visitor and engage with them constructively to answer their questions and solve their concerns. Therefore, CreativeTake Medical has made a dramatic use of pictures on the home page of RebeccaKleinermanMD.com.

The vibrant pictures make the site come alive and immediately draw the interest of the target audience to various important procedures and solutions that are offered at the private practice of Dr. Rebecca Kleinerman, a board certified dermatologist in New York City.

 

About the Doctor

CT Medical experts know from their decades of experience in medical marketing that for a new patient, the most important information is the professional background and credentials of the treatment provider. When new visitors land on Dr. Kleinerman’s website, whether through search engines or other sources, they will typically seek to learn about her qualifications and expertise in the area of medical and cosmetic skin care.

CreativeTake site design teams have ensured that this information is presented before new visitors in a most prominent and attractive manner right on the top of the home page. A welcome message on the site invites visitors to learn more about Dr. Kleinerman, and the same link is also presented through another display called “Meet the Doctor.”

 

About the Practice

Patient Testimonials are one of the most effective ways to help a new patient discover the treatment experience at a dermatology practice. When actual past patients speak about their experiences, it serves as a more convincing and realistic view of what a new patient can expect at the practice. CreativeTake has included a display design to showcase patient testimonials, and the same information is also provided through the “About Us” drop down menu at the top of the home page.

RebeccaKleinermanMD.com familiarizes new visitors with the practice is another unique way by showcasing “Media Publications” under the About menu. This section presents articles in eminent publications which feature Dr. Kleinerman’s dermatology practice. Published word can make a more authentic impact for new site visitor and encourage them to engage further with the practice.

The other sections in RebeccaKleinermanMD.com include Conditions Treated, Laser and Cosmetic Treatments, Mohs Micrographic Surgery, Before and After Photos, and a Patient Portal.


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CreativeTake Medical Launches New Website SpineOrthoRehab.com | VegasSpinal and orthopedic treatments are a vital area of medicine. One of the challenges for patients seeking these treatments is to find the right medical practice that offers a comprehensive multi-disciplinary approach for spinal and orthopedic conditions, and provides both surgical and non-surgical solutions.

CreativeTakeMedical.com specializes in the field of online marketing for medical professionals. CreativeTake experts are helping doctors across the US build a robust online presence and achieve effective exposure in their areas of operation through localized SEO. CreativeTake has now launched a new website SpineOrthoRehab.com to promote Las Vegas Neurosurgery, Orthopaedics & Rehabilitation LLP.

 

About Us Section

Profound, fantastic, and reliable site developers at CT Medical recognize that the most important element in a medical and surgical practice treating complex spinal and orthopedic conditions is the skill and experience of the treatment providers. Therefore, they have included transparent information about the professional credentials of the team of surgeons at Las Vegas Neurosurgery, Orthopedics & Rehabilitation.

The About Us section of SpineOrthoRehab.com describes the astute Dr. Kabnis, Dr. Shannon, and Dr. Reneau has board certified and fellowship trained surgeons providing customized treatments for a host of spinal and orthopedic conditions. Visitors to the website can access detailed information about the medical and surgical training and practice experience of these surgeons to gain familiarity even before they visit their office for a consultation.

 

Additional Services

SpineOrthoRehab.com includes comprehensive information about various conditions and procedures related to the Spine, Shoulder, Hand and Knee. Additionally, it has dedicated sections to inform potential patients about a range of services that set apart the practice from other competitors and significantly add to the convenience of patients when they receive treatments at the practice.

The key sections for services, which are discussed in separate web pages for each service include:

  • Electro Diagnostic Testing
  • Rehabilitation Services
  • Independent Medical Evaluation
  • PPD Evaluation
  • Medical/Legal

Patient Forms are available online, which enables a patient to fill the forms in advance and save their time during their visit to the surgeon’s office. Appointments with the surgeons can be easily scheduled online through the website.

 

Sections for Procedures

CreativeTake Medical has ensured that the information provided about various procedures at SpineOrthoRehab.com is detailed, accurate and relevant to the patient’s needs. The following key procedures are discussed in these sections:

 

Spine Procedures

  • Cervical
  • Lumbar
  • Kyphoplasty/Vertebroplasty
  • Neurostimulator
  • Scoliosis
  • SI Joint Fusion
  • Total Disc Arthroplasty

 

Shoulder Procedures

  • Arthroscopy
  • Bicep Tenodesis
  • Capsulorrhaphy
  • Debridement
  • Distal Claviculectomy
  • Lysis Adhesions/Manipulation
  • Rotator Cuff
  • Subacromial Decompression

 

Hand

  • Carpal Tunnel Release
  • Guyons Tunnel Release
  • Cubital Tunnel Release
  • Trigger Finger Release
  • Dupuytren’s Release
  • DeQuervain’s Release
  • Repair of Flexor & Extensors Tendons

 

Knee

  • Meniscectomy Medial & Lateral
  • Chondroplasty
  • Synovectomy

 

Testimonials and Blog

SpineOrthoRehab.com includes a prominent section for Patient Testimonials, which serves a reassuring factor for new patients when they learn about the experiences of actual patients who have received treatments in the past. A Blog section provides continual updates on new procedures and techniques to keep the patients well-informed.


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CreativeTake Medical Launches New Website DrGilbertUrology.comRobotic surgery is the future of urology procedures, and some surgeons are already bringing that future to their patients with outstanding outcomes. However, patient awareness about robotic surgery for urology treatments is still low, and the Internet is the most powerful and effective way to reach out to patients and familiarize them with the benefits of this advanced technology.

CreativeTakeMedical.com recognized this need to generate awareness for robotic surgery as its website design and development teams created a plan for DrGilbertUrology.com, a newly launched website for Dr. Daniel Gilbert, a robotic urologic surgeon, operating from offices in Glendale and Phoenix, AZ.

 

Professional Site Design

The design experts at CreativeTake Medical chose to build a simple, sharp and professional looking site design for DrGilbertUrology.com. The minimalist approach of the website allows a site visitor to directly focus on their areas of concern, and receive most relevant and useful information they are looking for.

The website is designed to serve not just as a representative of Dr. Gilbert’s practice, but also as an authentic online information resource on robotic surgery for urology related problems. The design is created in such a way that most of the important sections of information are prominently featured on the home page itself.

Less use of text, high quality images and plenty of breathing space on the home page create a powerful impact and make DrGilbertUrology.com stand out from the crowd. The site aspires to reflect the same professionalism and focus that is the hallmark of the practice of the outstanding and sagacious Dr. Gilbert.

 

Emphasis on Robotic Surgery

CreativeTake has taken care to emphasize on unique proposition of the astute Dr. Gilbert’s practice, which is robotic urologic surgery. Right at the top of the home page, the site announces that Dr. Gilbert’s urology practice offers “minimally invasive” procedures. The key areas of treatment include prostate, kidney, adrenal surgery, bladder and ureteral, and in each case, minimally invasive surgical or non-surgical approaches are applied.

Patients who want to learn more about these treatment areas can click on the provided link to review detailed, current and accurate information. A succinct welcome message introduces potential patients to Dr. Gilbert’s practice and focuses on comprehensive robotic urological care as the core competency of the practice. The welcome message is accompanied by actual images of how a robotic urologic surgery is performed.

 

Candidacy for Robotic Surgery

One of the most important concerns for a new patient considering robotic urologic surgery is whether this treatment technique is appropriate for them? CreativeTake has ensured that DrGilbertUrology.com tackles this all-important question head-on by asking: “Is Robotic Surgery Right for me?” This question is addressed right on the home page itself.

The answer is presented in a professional but artistic format that is easy to read and captures the attention of the patient.

In short and concise messages, the website informs the patient about the benefits of robotic urologic surgery and how it provides an unmatched vision, precision, dexterity and control to the operating surgeon. DrGilbertUrology.com also includes a dedicated section describing the professional credentials of Dr. Daniel Gilbert.


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CreativeTake Medical Launches New Website DelMarDermatology.comPatients seeking dermatology procedures should ideally look for a practice that offers comprehensive services, including medical, surgical and cosmetic dermatology under one roof.

This will enable them to receive the optimal combination of treatments to address their skin condition most effectively. However, the challenge for a patient is to know about the right dermatology practice that may be appropriate for their needs.

This is why more than 80 percent of all people now begin their search for a healthcare service over a search engine. Therefore, the goal of a dermatology practice must be to rank among the top search results when a local patient is searching for a suitable practice in their local area.

The website design, content and SEO teams at CreativeTakeMedical.com recognize the power of online search, and help medical professionals maximize their local visibility and reach using that power. CreativeTake has now launched a new website DelMarDermatology.com for Del Mar Dermatology, a state of the art practice led by board certified and wonderful dermatologist Dr. Marriott.  

 

About Us Section

CreativeTake Medical website development experts know from experience that a majority of new patients will first want to learn something about the professional standing and credentials of the dermatologist and their commitment to patient care before they consider their services. When a new patient visits the dermatologist’s website, they are likely to first check out the “About Us” section before they proceed to the procedure sections for their specific requirement.

CT Medical has included “About Us” as the first item in the top horizontal menu on the home page of DelMarDermatology.com. When a visitor clicks on this item, a drop down menu will show the following sub-sections:

  • Our Philosophy
  • Meet Dr. Marriott
  • Save Your Skin Program
  • Testimonials
  • New Patient Forms

Patients want to learn about the mission, vision and the driving force behind a medical practice. DelMarDermatology.com provides this information in the “Our Philosophy” section. Dr. Marriott’s professional credentials, experience, and profound accomplishments are discussed in detail in the “Meet Dr. Marriott” section. One of the most popular treatment programs at the practice “Save Your Skin Program” is provided right under this section.

One of the most reliable and authentic ways to learn about a practice is through testimonials of existing and past patients. Therefore, Del Mar Dermatology has provided the Testimonials sections as a part of the “About Us” section. Patient Forms can be conveniently downloaded here to save time during the actual visit to Dr. Marriott’s office.

 

Procedure Sections

The home page of DelMarDermatology.com prominently features various procedure sections in display form along with attractive images. The procedures are divided into three key categories: clinical dermatology, cosmetic dermatology, and surgical dermatology.

Brief descriptions about these areas of dermatologic care are provided right on the home page itself. Patients looking for detailed information can click on the sections to reach dedicated web pages for various procedures. DelMarDermatology.com also includes a regularly updated Blog section, which provides current information about new procedures, techniques, and technologies in the field of dermatology.

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CreativeTake Medical Launches Website VuPlasticSurgery.com | ChicagoAmerican women and men spend billions of dollars every year on plastic surgery procedures. The popularity of these procedures has led to the mushrooming of a plastic surgery and non-surgical cosmetic practices across the country. This has also led to a situation where even the best of plastic surgeons cannot rely on traditional marketing methods or word of mouth alone.

CreativeTakeMedical.com is closely working with a large number of independent plastic surgery practitioners in the US to create a strong Internet presence for their practices and boost their online reputation.

From laptops to mobile devices to social media, a plastic surgeon must be able to reach out to new patients in their area by all means – and CreativeTake Medical is helping them achieve this goal.

CreativeTake has now launched a new website VuPlasticSurgery.com for Dr. Hugh L. Vu, who is a board certified plastic surgeon with extensive experience performing reconstructive and cosmetic surgery procedures. Backed by professional search engine optimization (SEO) strategies, VuPlasticSurgery.com aims to achieve high localized search rankings in Google and connect with patients in the local areas.

 

Simple yet Captivating Site Design

CreativeTake Medical website design and development teams chose to create a simple design theme for VuPlasticSurgery.com, and avoided cluttering the site with too much superfluous information or displays. Calls to action are subtly placed, but are impactful, and encourage site visitors to engage with Dr. Vu’s office. Black and wine color theme gives a dramatic effect to the home page and ensures that the fonts are eminently readable.

The home page includes small but attractive displays for various plastic surgery as well as non-surgical cosmetic procedures that the practice offers for the breast, body, face and skin. The home page includes a warm welcome image and invites the site visitor to learn more about the percipient and committed Dr. Vu’s practice.

 

Patient Testimonials and Photo Gallery

Two of the most important sections in the website of a plastic surgeon should be Patient Testimonials and Photo Gallery. These sections provide evidence based information about the practice as well as the potential results of various procedures it offers. New patients are usually more convinced when they are able to access what past patients are saying about their treatment experiences at the practice.

If the patient is uncertain about whether to seek consultation for a particular procedure, they may review the images available in the Photo Gallery section. This can provide them with a more realistic perspective about what the procedure can or cannot do for them, and help them make a decision.

CT Medical has included both these sections prominently in VuPlasticSurgery.com, along with impactful displays on the home page itself. Surgery animations have also been included in the Photo Gallery for more creative engagement with potential patients.

 

Other Key Sections

The “Meet Dr. Vu” section of VuPlasticSurgery.com provides detailed information to a new patient about the qualifications, training, experience, and golden and exemplary accomplishments of Dr. Vu in the field of plastic surgery. The site has dedicated sections for various procedures for the breast, body and face as well as a separate medical spa section. A Patient Portal and Blog also add significant value to the VuPlasticSurgery.com.


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CreativeTake Medical Launches New Website DrLuftman.com | CalabasasIn the digital age, the rules of medical marketing have completely transformed. The traditional entry in the Yellow Pages and relying on word of mouth publicity is no longer enough to reach out to the digital-savvy target audience in a local area. The most effective and affordable way to reach out to the connected generation of today is through online marketing.

CreativeTakeMedical.com is a pioneer in the field of digital marketing for medical professionals in the United States. For nearly two decades, CT Medical has been working with medical practices to transform their approach to marketing and leverage the power of digital to boost the prospects of their practice.

CT Medical has now launched DrLuftman.com for the dermatology practice of board certified dermatologist Dr. Debra B. Luftman.

 

Elegant yet Impactful Site Design

A website is not only the virtual address of a medical practice, but also a reflection of the personality and core values of the practice. Website designers at CreativeTake Medical closely engaged with Luftman Dermatology to understand and appreciate their practice philosophy and commitment, and gained inspiration to create the right kind of website design that does justice to all that the practice stands for.

DrLuftman.com presents a subtle and elegant yet impressive and powerful site design with soft color themes and professional fonts. The home page makes a liberal use of images, but remains minimalistic while maintaining focus on the most vital areas of the website. The top display of the home page features clinical dermatology and cosmetic dermatology so that patients can simply choose the area they are interested in.

A simple yet impactful call to action inviting patients to schedule an online consultation with Luftman Dermatology is positioned prominently near the top of the home page. A welcome message takes the visitor through a virtual tour and introduction of the practice along with images of the interiors as well as exteriors of the two dermatology offices of the remarkable and committed Dr. Luftman in Calabasas and Beverly Hills.

 

Meet Dr. Luftman

CT Medical has created an impressive display on the home page itself to introduce site visitors to Dr. Luftman. Patients can learn more about the practice by clicking on the link provided on the home page for more information. The horizontal menu at the top also includes sub-sections for information about the Staff at Luftman Dermatology as well as press archives of articles where Dr. Luftman has been featured in eminent publications.

CreativeTake has chosen to prominently showcase a book co-authored by Dr. Luftman called The Beauty Prescription. While the book is highly useful for anyone looking for professional beauty guidance, it also adds to the profile of Dr. Luftman as a thought leader in the field of dermatology.

 

Section on Services


The services section of DrLuftman.com is divided into two major categories, which include Cosmetic Treatments and Healthy Skin Treatments. While healthy skin treatments range from acne and rosacea to eczema and psoriasis, cosmetic treatments include cutting edge procedures such as dermal fillers, Thermage, Fraxel, IPL, and chemical peels.


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Need a new website? We can help.

We would like to help you jump start your medical practice marketing by offering 25% OFF a new practice website design – designed and developed to be mobile responsive and SEO friendly.

  • Before & after gallery included
  • No contract required
  • You own your website and all the content

We provide full service medical marketing and consulting for every level. Our concierge style team includes members with medical, surgical and practice management experience. With over 20 years of experience helping doctors market their practice, we know what helps to drive new patients.

Stop by booth #901 for a FREE website analysis and SEO evaluation.

For more information, visit our CreativeTake Medical booth #901 at The Aesthetic Meeting (ASAPS) in San Diego this week, call us at 760.772.7100 or email me, Rick Manzano, at rick@creativetakeweb.com.

See Clients & Project Samples

 

 

 

 

Ways to better take Care of Your Patients so they Return | ChicagoThe role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.

A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.

CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.

 

Be Responsive on Social Media

A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.

The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.

 

Provide Light Snacks in the Office

One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.

Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.

 

Thank You Notes and Greeting Cards

An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.

It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.

 

Hosting Unique Events

Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.

Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice.


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