10 Strategies to Market and Promote Your Plastic Surgery Medical PracticeIn a highly competitive online market environment, a plastic surgery practice must follow a comprehensive digital marketing plan in order to have an edge among the local competitors. CreativeTake Medical offers cutting edge solutions in online medical marketing, website design and SEO to help plastic surgeons dominate their local search results and outperform competition.

Here are CT Medical’s 10 strategies to promote your plastic surgery medical practice:

1. Create a Robust Online Presence

To begin with, develop a unique, professional plastic surgery website and build an online presence around that site. Create a regularly updated blog with new, accurate and relevant information about plastic surgery procedures and techniques.

Establish a strong social media presence and proactively engage with the social communities. Start with an active Facebook page and a Twitter account, and continue to add more social sites depending on your needs and availability of time.

2. Engage with the Local Community

Be an active contributor and participant in the local community programs and events in the area where your plastic surgery practice is located. Whenever possible, participate at local health fairs, meetings and events, and spread awareness about the latest plastic surgery options. Address the doubts and concerns of the community members and share your expertise, both online and offline.

3. Do Charitable Work

Support local charity auctions, donate a physical or consultation or an aesthetic service, and set up or participate in charitable healthcare treatment and awareness camps.

4. Organize an Open House

Once in a while, consider organizing an open house at your plastic surgery office. Offer light refreshments and door prizes. Invite people from the local area, colleagues and referral coordinators from other medical offices and surgery centers.

5. Share your Expertise

Make yourself available as an authoritative expert in plastic surgery to local and regional news channels and digital and print publications to offer comments on pressing health issues. Give talks and conduct seminars in the areas of your specialty.

6. Seek Patient Reviews

Be committed to your patients, and create close relationships that are built on trust and open communication. Seek reviews and testimonials from your highly satisfied patients to share on your website and social media.  

7. Acknowledge New Patients

Send personalized or hand written thank you notes to every new patient who visits your practice, and to the doctor who may have referred them. Little expressions of gratitude will help to establish long-term relationships. Things like this go a long way. It symbolizes that you care about them as a person, not just as some source of revenue.

8. Maintain a Social Connection

Send out email birthday greetings or Christmas cards to all your existing patients every year. Maintaining a social connection will go a long way to build relationships and your patients will become your best brand ambassadors, spreading the good word about you. This is how you impress people. If you do things like this, your customers may even refer your practice to people they know.

9. Be Active in Industry Associations

Seek memberships of local and national plastic surgery associations and societies and be an active member, get involved with the local chamber of commerce, and attend professional events and conferences whenever an opportunity arises. The Knights of Columbus, American Legion, and so on come to mind.

10. Distribute Branded Promo Items

Order printed diaries and note pads, pens with your office information and website name, fridge magnet business cards, and such other little souvenirs to distribute to your regular patients and others on occasions.

 

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Google updates Penguin Algorithm, Now in Real Time | Website SEOGoogle regularly updates its search algorithms to ensure that the web pages that best answer a search user’s query are shown in the top results. Therefore, SEO experts must be constantly in touch with the changes, updates or adjustments to the search algorithms that Google may be planning or implementing.

CreativeTake Medical continually incorporates the Google algorithmic changes to refine its website design and medical marketing strategies and stay ahead of the competition. As a result, doctor websites built and managed by CreativeTake largely dominate in the online search results and end up appearing on Google Page One and that is where they remain for as long as CreativeTake is on the job.

Latest Announcement – Penguin 4.0

Google’s Penguin algorithm has finally gone through another major update after a gap of nearly two years. This is the fourth major Penguin algorithmic release from Google, making it Penguin 4.0. SEO experts should know that this is also the last release from Google of this type. According to Google, Penguin is now a real-time signal processed within its core search algorithm.

Penalization by Penguin

Penguin is a search filter designed to identify sites that attempt to manipulate Google’s search results in ways that the search engine may not be able to detect through its regular anti-spam systems. In other words, any site that creates spammy content with an aim to outperform high quality content sites in search results would be caught by the Penguin filter.

The website that gets caught by Penguin would be penalized. Even if the site owner corrects or improves the site, they would remain penalized until the next time the filter ran, which could take several months or even years. For instance, Penguin 3.0 was launched in October 2014. Therefore, any sites hit at that time have had to wait for almost two years for the chance to be free.

Real-time Filter

Now the prolonged delays in getting rid of the Penguin penalty are a thing of the past. With the launch of Penguin 4.0, the search filter has become real time. As Google’s search bots re-crawl and re-index pages – which they do continually – those penalized web pages will be re-evaluated by the Penguin filter. Therefore, web pages will be caught as well as freed by Penguin as part of the regular process.

More Granular Filter

In addition to refreshing data in real time, Penguin filter has also now become more page specific, and not only sitewide. The algorithm is now more “granular” according to Google. This means that Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. Penguin now affects finer granularity than sites. It does not mean it only affects pages, but also sections and elements of a page or the site.

Choosing the Right Medical Marketing Partner

With Penguin going real-time, it is now more critical for a medical professional to choose the right website design, content management, and SEO partnered who understands the nuances of this algorithmic change. The site content should be authentic and created for the readers and not for the search engines in order to achieve top search rankings for a doctor’s website.

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Medical Marketing Solutions | Los Angeles | Chicago | New YorkHealthcare practices are ideally suited for online medical marketing solutions because of the affordability and high penetration and reach of Internet, mobile, and social media. CreativeTake Medical is one of the leaders in this field, providing cutting edge online marketing solutions exclusively for medical professionals in the US.

 

Unique Website Design

A distinct, user-friendly and intuitive website design forms the foundation for other online strategies to be implemented. SEO values must be incorporated into the website from the design stage itself. The website design should be mobile compatible, and should seamlessly integrate various sections of the medical website.

SEO

Search engine optimization or SEO involves a range of tactics that are aimed at improving the rankings of the medical website in search engine results. Localized keyword optimization and accurate and concise meta tags and titles for every web page will help to ensure that the search engines can index the pages correctly and assign high rankings for relevant keyword searches of local patients.

Link Building

Link Building is an external SEO strategy to generate a large number of high quality inbound links. Search engine algorithms will evaluate these links to determine rankings for the website in search results. High quality content, professionally created articles, guest columns for major sites, blogs, magazines and other publications can help to boost the link profile of a medical website.

Blogging

Blogging is an effective way to continually add new content to the website, introduce new topics and keywords, and stay on top of the search results. Blogging helps to ensure that reader loyalty is improved and readers keep returning to the website for new information, news and updates. Comments section on a blog will also encourage visitors to engage more closely with the medical website.

Newsletter

Doctors can develop an interesting and informative newsletter that can be distributed online to their target audience in the local area where they have their practice. Copies of the newsletter can be uploaded on the practice website in a separate newsletter archives section. Newsletter can also directly reach the mail boxes of many new readers who may not have visited the doctor’s website before, and can do so once they receive the newsletter.

Social Media

Social media is the most potent online marketing tool available today, which does not cost anything. The medical practice should have an active and robust presence on leading social networks, such as Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.

Interlink between the practice website and the social accounts can be created to encourage social visitors to click on the website, and site visitors to check out the social networks. Consistent engagement on social media can help to build online reputation and improve patient loyalty.

Mobile Marketing

Mobile devices are now the most popular way to search online information and communicate with others. An integrated web and mobile strategy for a medical practice is critical to succeed in the current highly competitive market environment. Mobile health apps are also a very effective way to set apart a medical practice from others and improve patient engagement and relationships.    

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Plastic Surgery Marketing Strategies | New York | Chicago | OrangeIn a highly competitive industry such as plastic surgery, marketing plays a crucial role. A plastic surgery practice must assess their right target audience in the local area in order to reach out to them using suitable incentives and apply the appropriate medical marketing strategies.

CreativeTake Medical is an experienced online marketing, website design, content development, and SEO firm for plastic surgeons. CT Medical provides the latest and proven marketing strategies that are designed to achieve maximum impact. Some of the important strategies to market a plastic surgery practice are described as follows:

 

Offer a Free Consultation with Visual Presentation

One of the biggest fears of a new patient seeking plastic surgery is how their appearance may be altered following the surgery. With simple computer-based technologies such as Photoshop, it is possible to take an image of the area that the patient wants to have altered, and manipulate on the computer screen right in front of the patient.

When the patient actually sees the change, the visual impact will put them in an entirely different frame of mind. It gets easier for them to visualize what their new figure would look like, and their fears can be eased. This can be a highly effective approach to convincing a new patient and earning their trust.

 

Encourage Past Patients to Become Brand Ambassadors

In a field such as plastic surgery, the testimonials, endorsements and experiences of past patients hold a very strong appeal for a new patient. That makes past patients potentially the largest source of referrals. The plastic surgeon or their staff should maintain regular contact with previous patients and continue to engage with them over social media, online newsletters, blogs and other means.

Their comments and testimonials should be used creatively to connect with new patients who are looking for a reassurance. The surgeon may also consider offering a referral fee to past patients.

 

Spend Time on Social Listening

Social media offers a vast opportunity to gather feedback and pay attention to what the patient community is saying. It can give indications about what kind of cosmetic concerns they are usually experiencing, and which specific procedures and techniques seem to interest or excite them more.

Leading social networks such as Facebook and Twitter provide online tools for advanced search where the plastic surgeon can type keywords such as tummy tuck, liposuction, facelift or nose job to find conversations that may be taking place among potential patients who are interested in plastic surgery procedures.

 

Focus on Mommy Makeovers

A growing number of moms are showing interest in regaining their pre-pregnancy figure with the help of plastic surgery. They are increasingly investing in multiple procedures that can be performed at the same time. Mommy makeover is an expanding niche segment that should be the area of focus for a plastic surgeon looking for new patients.

Engaging with moms through social media networks, mom oriented blogs, websites and online forums, and presenting before them the benefits of a mommy makeover can create patient awareness and interest in this procedure.

 

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Cosmetic Surgery Marketing | SEO | Web Design | New York | ChicagoOnline medical marketing can equip a cosmetic surgery practice with the necessary promotional tools to reach out to their local target audience more effectively. Online marketing does not have the limitations of time and space, which restrict the scope of traditional marketing approaches such as print and electronic advertising.

Secondly, online marketing does not really have to be dependent on paid ads, which can be both expensive and ineffective in many cases. It primarily relies on search engine optimization (SEO) to gain targeted visibility in search results on Google, Bing, and other search engines.

 

The Future is Online

With the near-universal acceptance of social media networks and mobile devices, almost all Americans now seek relevant information, including information related to healthcare and cosmetic concerns, over the Internet. It is paramount now for a cosmetic surgeon to have a professional website design, patient-friendly content and innovative SEO in order to gain online exposure and outperform the local competitors.

CreativeTake Medical is one of the premier companies working in this field for cosmetic surgeons in the US. CT Medical offers a comprehensive bouquet of Internet marketing services to help cosmetic surgeons dominate their local market online at a fraction of the cost that they would otherwise spend on traditional marketing and advertising options.

 

Current Online Trends

To assess the power of online marketing, a cosmetic surgeon may review the prevailing trends and take the necessary steps to build competitiveness for the future. Some of the key online trends include:

  • One in three American adults accesses the Internet to find information about a specific medical condition.
  • Nearly 60 percent of the patients look online for information on cosmetic surgery.
  • Photo sharing over social media networks has led to an increase in demand for cosmetic surgery by about one-third.
  • Among existing patients, 77 percent actively use search engines such as Google, Bing, and Yahoo to look up health information.
  • More than half of the existing patients visit health information websites for information.

The message for a cosmetic surgeon is clear from these trends: Potential patients are searching for them online. If they are unable to find them online, they are likely to visit a competitor’s website to satisfy their information needs. A search engine and mobile optimized website can transform the business of a cosmetic surgery practice in this scenario.

 

Patient Engagement

Through a practice website, social media, blogging, online newsletter and mobile marketing, the cosmetic surgeon has an opportunity to improve patient engagement. Most patients are highly connected, and they would expect and feel happy to have online engagement with their surgeon.

The surgeon can increase the opportunity for a personal touch by staying connected with their patients online. They can also address the questions and concerns of new or potential patients online and start a new relationship of trust.

 

Online Reputation

The cosmetic surgeon can strengthen their online reputation through proactive engagement over social media, publishing columns, and articles over key websites and blogs, promoting patient testimonials online, and achieving positive online reviews and ratings on sites such as RealSelf, Google+, and Yelp.

 

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Plastic Surgery Marketing | Medical Website | Chicago | New YorkYour plastic surgery practice operates in a highly competitive environment. It can no longer afford to rely only on traditional marketing approaches such as word of mouth publicity or a presence in the local Yellow Pages directory. To gain competitive advantage in your local market, it is critically important to seize the opportunity of online marketing.

CreativeTake Medical is a leading firm offering medical marketing, website design and SEO services to plastic surgeons in the US. The team of professionals at CreativeTake have extensive experience in developing and promoting plastic surgery websites, and helping them reach their marketing goals at a fraction of the cost of traditional marketing.

 

Brand Marketing

Search engines tend to factor in a website’s brand value while determining the search rankings. A plastic surgery practice with a strong brand presence across the Internet is more likely to achieve top search rankings on Google and other search engines. Therefore, strategic brand promotion should be one of the primary goals in online marketing.

Similarly, link building for your plastic surgery website can receive a boost when you create brand oriented content to promote high quality inbound links and branded traffic. To grow the brand profile, the plastic surgeon should strive to earn high ratings on RealSelf, Yelp, Google+, and various other medical rating and review sites.

 

Exposure in Local Media

The link profile and SEO capabilities of a plastic surgery website can improve dramatically when the practice achieves sustained exposure in local media. The plastic surgeon may write columns or guest blogs in prominent local publications, magazines and well-known blogs. The goal through these efforts should be to educate patients about new techniques, procedures, products and technologies in the field of plastic surgery.

When the content published on the surgeon’s website and respected third party sites and blogs is aligned on a sustainable basis, it will start reaping dividends in terms of higher search rankings for the website. Powerful back links can be earned when the website gets a mention in some of the eminent print or online publications.

 

Online Video Promotion

Google, Bing, and other search engines increasingly prefer to display content in multiple formats in their search engine result pages (SERPs). Videos will often earn a higher rank in search results compared to plain text listings. At the same time, viewers have a much stronger preference for video content today than in the past.

A number of research studies have showed in the past that almost half of all searches for popular keywords produce ‘blended results’. This means that the results represent a mix of videos, images, texts, and other graphics. Videos also create a deeper influence on the mind of the target audience and have a greater chance of leading to the desired outcomes.

 

Thought Leadership

The plastic surgeons can distinguish themselves from their competitors by investing their time and effort in creating thought leadership. This can be achieved by presenting and sharing ideas and knowledge through webinars, online conferences and meetings, online videos, eBooks, press releases, white papers, and published columns.

 

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Plastic Surgery Social Media Marketing | Medical Website | New YorkMany plastic surgeons today have their own social media accounts on various networks, but a vast majority of them suffer from low activity and low user engagement. Social media should be an important part of a plastic surgery medical marketing strategy in order to improve your online reach to local patients and compete successfully with other practitioners in your area.

With a wide range of popular social media channels available today, including Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Instagram, and Tumblr, it can be a little overwhelming for a busy plastic surgeon to create a sustainable social media marketing strategy to promote their practice.

CreativeTake Medical is one of the premier medical marketing, website design and SEO companies for plastic surgeons in the US providing innovative solutions to promote plastic surgery practices in a competitive environment. The seasoned experts at CT Medical can recommend proven and effective strategies to achieve success with social medial marketing for plastic surgeons.

 

Requirements for Successful Social Marketing

Here are four important requirements that should help a plastic surgery practice succeed in their social media marketing strategy.

 

Build a Professional Website

Prior to launching your social media marketing campaign, make sure that you have a professional and dynamic website for your plastic surgery practice that is locally optimized for search engines. The website will serve as a central hub for your various social media channels and activities. One of the key goals of your social campaign should be to drive local target audiences to your plastic surgery website.

 

Create a Company Facebook Account

To launch your plastic surgery social media campaign, you should ideally begin with a business page on Facebook. Facebook is the most popular network by far, with over a billion active users. On your business page, provide relevant information about your surgical practice, a profile photograph, and accurate contact details. Include a link to your practice website to enable social visitors to reach your site. Once the account is ready, start your endeavors by inviting friends, colleagues, and industry influencers to build membership.

 

Create a Comprehensive LinkedIn Page

For a plastic surgeon, LinkedIn is probably the most crucial social network. The network already hosts hundreds of millions of professionals from various fields. Provide detailed information about your practice on LinkedIn. Engage proactively with industry professionals on LinkedIn, endorse profiles of colleagues, and join relevant groups on the network for a more robust presence. Connect via LinkedIn with your staff as well as current and previous patients to launch your networking and engagement.

 

Target Twitter, Google+, YouTube, Pinterest

You can disseminate vital plastic surgery related information and news through short, succinct messages via Twitter. Facebook and Twitter can be interlinked to expand your reach. Create a business page on Google+ to boost SEO prospects. Develop a collection of short videos to promote your practice and new procedures, and showcase it over YouTube. Include plastic surgery before and after photos of various procedures via Pinterest.

Get in touch with CreativeTake Medical to learn more about how to go about developing and executing your plastic surgery social media marketing strategy.

 

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Dental Marketing | Medical Website Design | New York | Orange CountyDentists can leverage the power of online marketing to promote their practices in a cost-effective way. One of the key benefits of online marketing for dentists is that they can reach their target audience using local SEO at a fraction of the cost of traditional marketing approaches.

Furthermore, traditional marketing, whether print or electronic, has the limitations of time and space because of the heavy costs involved. These limitations are removed in case of online dental marketing. The dentist has an opportunity to describe their services, products and procedures in detail, and use audio-visual and interactive approaches, which are more effective than print.

 

Search Engine Optimized Website

Building a professional website that is optimized to achieve high search rankings lies at the center of an online dental marketing strategy. A unique, user-friendly website design is the foundation of the website. SEO factors should be built into the site from the design stage itself. The site should be created in accordance with the official Google Webmaster guidelines.

CreativeTake Marketing has advanced expertise in building websites for dentists, which are designed to provide them greater online exposure and engage and inform potential patients in the local area where the dental practice is located. Accurate, relevant, high quality content is an important part of the website, which will disseminate useful information to local Google searchers seeking insights into various dental concerns.

 

Blog and Newsletter

In medical marketing and dental marketing, external SEO strategies play a vital role. To generate high quality inbound links for the dental website, it is a good idea to have a blog with regularly updated articles and news items. The blog could be a part of the primary dental website or a separate domain. It will help to bring repeat visitors to the website and create reader loyalty.

Online newsletters can be created independently or through the dental website. Interested people can subscribe to the newsletter and receive it periodically in their mailbox, or simply download the newsletter from the dental website. This provides an opportunity for more personalized interaction with potential patients and enables direct reach.

 

Social Media Engagement

With billions of active users on various social media networks, it is hard to ignore this channel as a part of a dental marketing strategy. The dental practice can develop and promote its business accounts on social networks such as Facebook, Twitter, YouTube, Google+, and Instagram. Active engagement with potential patients through these channels can eventually create opportunities for increased footfalls at the dentist’s office.

Search engines are paying increased attention to businesses that an active presence on social media. Therefore, the benefits could multiply in terms of exposure, interaction, and high visibility in search engine results. The dental website can include prominent links to the social media accounts of the practice in order to generate two-way traffic.

CreativeTake is a boutique medical and dental marketing firm providing cutting edge online marketing solutions to dentists across the United States. It has the expertise and the experience to deliver successful marketing and promotion outcomes for a dental practice.

 

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Four Link Building Don’ts | SEO | Website Marketing | Los AngelesCreativeTake Medical ranks among the leading firms in the area of online medical marketing. Over the years, CreativeTake SEO experts have built proven and successful strategies to promote the websites of doctors in their local practice area and achieve consistently high search rankings on Google. At the same time, they have also learned the important “don’ts” of link building, which lies at the heart of SEO.

 

Don’t Focus Only on the Home Page for Link Building

Home page is the most important page of your medical website, and it is natural to aim for having some of the most valuable inbound links referring back to your home page. However, it happens all too often that in the effort to emphasize on home page link building, you may realize that almost every single website link directs to the home page.

This can be a counter-productive strategy and lead to very shallow indexing of your website. It can frustrate many readers who are looking for specific information that will usually be located in one of your site’s landing pages. But when the reader fails to reach the landing page directly, they may not have the patience to search for the right page from your home page. Therefore, it is a marvelous idea to spread your link building efforts evenly across the site.

 

Don’t become Complacent Once Your Site Ranks High

SEO is an ever-changing area. It dynamics are constantly evolving with search engines such as Google regularly updating their algorithms to their search capabilities more effective. Secondly, the competition in an overcrowded online marketplace is extremely high.

Therefore, once you achieve a ranking for your website among top search results on Google Page One, you cannot afford to become complacent about link building. You have to continue to promote the site, create compelling content and build organic inbound links to consistently maintain a top ranking in search results.

 

Don’t Ignore Brand Anchor Text

While it is important to use localized keywords from an SEO perspective, it must be integrated with your company name, brand or URL as far as possible. To promote your brand name online, you need to turn your brand anchor text into back links. The names and URLs should appear naturally, and not sound artificial or spam-like. Use every opportunity to connect your company or brand name to appropriate links to optimize the SEO benefits.

 

Don’t Create Irrelevant Content

Content relevance is one of the major determinants for search engine indexing of web pages. The goal of search engines is to identify content that addresses the search queries of the users most effectively, providing highly relevant, accurate, and updated content. Many SEO marketers make the mistake of generating too much content, without considering its direct relevance to the medical professional’s practice.

To build a natural link profile for your medical website, it is important to create unique, original, interesting and strongly relevant content in a patient-friendly language. Inorganic, low quality, or paid back links should be avoided because they often have very little or no relevance to your practice.

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Why Your SEO will Fail without Content Marketing | SEO | ChicagoSearch engine optimization (SEO) lies at the heart of a sound and cohesive online medical marketing campaign. CreativeTake Medical has been developing and implementing such highly successful campaigns for plastic surgeons and various other medical professionals.

According to CreativeTake experts, SEO becomes effective when it is supported by an equally robust content marketing effort. Patients are constantly looking online for relevant and current information about various surgical and non-surgical procedures.

That provides an opportunity to a medical marketer to showcase their website content, achieve a top ranking in search engine results, and successfully meet the information needs of the search user. Here a few important tips on content marketing:

 

Blogging is a Must

You can create an independent site for blogging, or dedicate a separate section for blogs on your practice website. You can also create guest articles for prominent blogs or websites related to medical industry.

The organic links that will be generated back to your website through this activity will support SEO. Blogging also encourages readers to visit your blog or website regularly, and creates a more engaged and loyal audience. In the long run, this will improve the conversion rates of your practice website.

 

Informative and Useful Content

You do not have focus too much on self-promotion in order to win the attention of readers towards your practice. Your goal through content marketing should be to disseminate original, accurate, relevant and current information that adequately addresses their health and aesthetic concerns and needs.

Be genuinely interested in solving problems of your audience through your content, and the marketing and SEO will take care of itself. Tune into social media and stay in touch with popular online news trends and stories to create content that resonates with the readers and builds a strong connect between you and them.

 

Make Effective Use of Videos

Videos have emerged as one of the most important forms of online content. You can explain, educate, convince and impress your target audience much more effectively with a succinct and creatively presented video. You embed videos in your articles, columns, blog posts, newsletters, and your practice website, apart from promoting them via social media such as YouTube and Facebook.

The popularity of video content can be gauged from the fact that as many as four out of five Internet users watch videos online every week. According to some experts, video content will take up to 70 percent of consumer Internet traffic by 2017. In a recent study, 52 percent of marketers globally named video as the type of content with the highest return on investment.

 

Quality over Quantity

In the last few years, Google has introduced major algorithmic updates to increase the focus on quality of content rather than quantity. Content should ideally be created for the readers and not for the search engines.

Relevant and useful content will complement organic SEO strategies to put your medical website on top of search results. The content should be enriched with a judicious mix of images, videos, graphics, and integrated with social media to create greater engagement and readership.

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