Plastic Surgery Marketing | Medical Website | Chicago | New YorkYour plastic surgery practice operates in a highly competitive environment. It can no longer afford to rely only on traditional marketing approaches such as word of mouth publicity or a presence in the local Yellow Pages directory. To gain competitive advantage in your local market, it is critically important to seize the opportunity of online marketing.

CreativeTake Medical is a leading firm offering medical marketing, website design and SEO services to plastic surgeons in the US. The team of professionals at CreativeTake have extensive experience in developing and promoting plastic surgery websites, and helping them reach their marketing goals at a fraction of the cost of traditional marketing.

 

Brand Marketing

Search engines tend to factor in a website’s brand value while determining the search rankings. A plastic surgery practice with a strong brand presence across the Internet is more likely to achieve top search rankings on Google and other search engines. Therefore, strategic brand promotion should be one of the primary goals in online marketing.

Similarly, link building for your plastic surgery website can receive a boost when you create brand oriented content to promote high quality inbound links and branded traffic. To grow the brand profile, the plastic surgeon should strive to earn high ratings on RealSelf, Yelp, Google+, and various other medical rating and review sites.

 

Exposure in Local Media

The link profile and SEO capabilities of a plastic surgery website can improve dramatically when the practice achieves sustained exposure in local media. The plastic surgeon may write columns or guest blogs in prominent local publications, magazines and well-known blogs. The goal through these efforts should be to educate patients about new techniques, procedures, products and technologies in the field of plastic surgery.

When the content published on the surgeon’s website and respected third party sites and blogs is aligned on a sustainable basis, it will start reaping dividends in terms of higher search rankings for the website. Powerful back links can be earned when the website gets a mention in some of the eminent print or online publications.

 

Online Video Promotion

Google, Bing, and other search engines increasingly prefer to display content in multiple formats in their search engine result pages (SERPs). Videos will often earn a higher rank in search results compared to plain text listings. At the same time, viewers have a much stronger preference for video content today than in the past.

A number of research studies have showed in the past that almost half of all searches for popular keywords produce ‘blended results’. This means that the results represent a mix of videos, images, texts, and other graphics. Videos also create a deeper influence on the mind of the target audience and have a greater chance of leading to the desired outcomes.

 

Thought Leadership

The plastic surgeons can distinguish themselves from their competitors by investing their time and effort in creating thought leadership. This can be achieved by presenting and sharing ideas and knowledge through webinars, online conferences and meetings, online videos, eBooks, press releases, white papers, and published columns.

 

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Plastic Surgery Social Media Marketing | Medical Website | New YorkMany plastic surgeons today have their own social media accounts on various networks, but a vast majority of them suffer from low activity and low user engagement. Social media should be an important part of a plastic surgery medical marketing strategy in order to improve your online reach to local patients and compete successfully with other practitioners in your area.

With a wide range of popular social media channels available today, including Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Instagram, and Tumblr, it can be a little overwhelming for a busy plastic surgeon to create a sustainable social media marketing strategy to promote their practice.

CreativeTake Medical is one of the premier medical marketing, website design and SEO companies for plastic surgeons in the US providing innovative solutions to promote plastic surgery practices in a competitive environment. The seasoned experts at CT Medical can recommend proven and effective strategies to achieve success with social medial marketing for plastic surgeons.

 

Requirements for Successful Social Marketing

Here are four important requirements that should help a plastic surgery practice succeed in their social media marketing strategy.

 

Build a Professional Website

Prior to launching your social media marketing campaign, make sure that you have a professional and dynamic website for your plastic surgery practice that is locally optimized for search engines. The website will serve as a central hub for your various social media channels and activities. One of the key goals of your social campaign should be to drive local target audiences to your plastic surgery website.

 

Create a Company Facebook Account

To launch your plastic surgery social media campaign, you should ideally begin with a business page on Facebook. Facebook is the most popular network by far, with over a billion active users. On your business page, provide relevant information about your surgical practice, a profile photograph, and accurate contact details. Include a link to your practice website to enable social visitors to reach your site. Once the account is ready, start your endeavors by inviting friends, colleagues, and industry influencers to build membership.

 

Create a Comprehensive LinkedIn Page

For a plastic surgeon, LinkedIn is probably the most crucial social network. The network already hosts hundreds of millions of professionals from various fields. Provide detailed information about your practice on LinkedIn. Engage proactively with industry professionals on LinkedIn, endorse profiles of colleagues, and join relevant groups on the network for a more robust presence. Connect via LinkedIn with your staff as well as current and previous patients to launch your networking and engagement.

 

Target Twitter, Google+, YouTube, Pinterest

You can disseminate vital plastic surgery related information and news through short, succinct messages via Twitter. Facebook and Twitter can be interlinked to expand your reach. Create a business page on Google+ to boost SEO prospects. Develop a collection of short videos to promote your practice and new procedures, and showcase it over YouTube. Include plastic surgery before and after photos of various procedures via Pinterest.

Get in touch with CreativeTake Medical to learn more about how to go about developing and executing your plastic surgery social media marketing strategy.

 

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Dental Marketing | Medical Website Design | New York | Orange CountyDentists can leverage the power of online marketing to promote their practices in a cost-effective way. One of the key benefits of online marketing for dentists is that they can reach their target audience using local SEO at a fraction of the cost of traditional marketing approaches.

Furthermore, traditional marketing, whether print or electronic, has the limitations of time and space because of the heavy costs involved. These limitations are removed in case of online dental marketing. The dentist has an opportunity to describe their services, products and procedures in detail, and use audio-visual and interactive approaches, which are more effective than print.

 

Search Engine Optimized Website

Building a professional website that is optimized to achieve high search rankings lies at the center of an online dental marketing strategy. A unique, user-friendly website design is the foundation of the website. SEO factors should be built into the site from the design stage itself. The site should be created in accordance with the official Google Webmaster guidelines.

CreativeTake Marketing has advanced expertise in building websites for dentists, which are designed to provide them greater online exposure and engage and inform potential patients in the local area where the dental practice is located. Accurate, relevant, high quality content is an important part of the website, which will disseminate useful information to local Google searchers seeking insights into various dental concerns.

 

Blog and Newsletter

In medical marketing and dental marketing, external SEO strategies play a vital role. To generate high quality inbound links for the dental website, it is a good idea to have a blog with regularly updated articles and news items. The blog could be a part of the primary dental website or a separate domain. It will help to bring repeat visitors to the website and create reader loyalty.

Online newsletters can be created independently or through the dental website. Interested people can subscribe to the newsletter and receive it periodically in their mailbox, or simply download the newsletter from the dental website. This provides an opportunity for more personalized interaction with potential patients and enables direct reach.

 

Social Media Engagement

With billions of active users on various social media networks, it is hard to ignore this channel as a part of a dental marketing strategy. The dental practice can develop and promote its business accounts on social networks such as Facebook, Twitter, YouTube, Google+, and Instagram. Active engagement with potential patients through these channels can eventually create opportunities for increased footfalls at the dentist’s office.

Search engines are paying increased attention to businesses that an active presence on social media. Therefore, the benefits could multiply in terms of exposure, interaction, and high visibility in search engine results. The dental website can include prominent links to the social media accounts of the practice in order to generate two-way traffic.

CreativeTake is a boutique medical and dental marketing firm providing cutting edge online marketing solutions to dentists across the United States. It has the expertise and the experience to deliver successful marketing and promotion outcomes for a dental practice.

 

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Cosmetic Plastic Surgery Social Media 

shutterstock_141788575Plastic surgery practices have a huge marketing opportunity to reach out to their target audience in a more personalized way through social media. People across various demographics are actively engaged on social media, and plastic surgeons can leverage the power of this free online platform to maximize their exposure and engagement. It is important to stay abreast with the latest evolutionary changes in social media in order to keep ahead of the competition.

Robust Growth Trends in Social Media

Four out of five American adults use an online social network today, according to A.C. Nielsen. Many individuals seeking a variety of plastic surgery procedures are active on social media, and a continuous exchange of information takes place over this platform. Therefore, a plastic surgery practice can no longer afford to ignore the growing power of social media.

  • Facebook remains the most popular social media network globally and American people spend more time on Facebook than on any other website.
  • Facebook’s total membership exceeds 1.1 billion, and each day as many as 665 million people actively use the network.
  • Importantly, users accessing Facebook from a mobile device in a month is 751 million.
  • Over a million websites around the world have integrated with Facebook.
  • One-third of marketers have generated leads via Twitter and 163 billion tweets have been generated to date.
  • More than 40 million people use Instagram, and two out of five brands use Instagram to promote their business.
  • Pinterest receives 10 million unique American visitors each month, and four out of five visitors are women.
  • Over 40 percent of marketers use Google+.

Benefits for Plastic Surgeons

A study conducted by the premier online survey firm Zoomerang, which included 1,180 small and medium businesses and 500 customers, identified the key reasons behind the growing popularity of social media among practicing professionals:

  • Wide-ranging exposure of their practice
  • Opportunity to connect personally with potential patients
  • Enhanced credibility and online reputation for the practice
  • Smaller marketing investment and greater results
  • Improved relationships with past, present and new patients

For a plastic surgeon, social media offers an excellent tool to foster personalized relationships with potential patients. Trust building improves because of personal interactions on social platforms.

Plastic and Reconstructive Surgery magazine published the results of a study in its May 2013 issue as follows:

  • More than half of the cosmetic surgeons connect with patients regularly via social media
  • Facebook is the foremost social media channel for cosmetic surgeons followed by LinkedIn, Twitter and YouTube.
  • A majority of surgeons believe that using social media is a professional necessity, particularly for marketing to new patients.
  • Surgeons use social media to educate patients about plastic surgery procedures, apart from generating patient referrals and feedback.
  • A third of the plastic surgeons believe that social media has positively impacted their practice.

Plastic surgeons can hire the services of professional medical marketing firm such as CreativeTake Medical to build a successful social media campaign. This is a brave new world!

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