In a highly competitive online market environment, a plastic surgery practice must follow a comprehensive digital marketing plan in order to have an edge among the local competitors. CreativeTake Medical offers cutting edge solutions in online medical marketing, website design and SEO to help plastic surgeons dominate their local search results and outperform competition.
Here are CT Medical’s 10 strategies to promote your plastic surgery medical practice:
1. Create a Robust Online Presence
To begin with, develop a unique, professional plastic surgery website and build an online presence around that site. Create a regularly updated blog with new, accurate and relevant information about plastic surgery procedures and techniques.
Establish a strong social media presence and proactively engage with the social communities. Start with an active Facebook page and a Twitter account, and continue to add more social sites depending on your needs and availability of time.
2. Engage with the Local Community
Be an active contributor and participant in the local community programs and events in the area where your plastic surgery practice is located. Whenever possible, participate at local health fairs, meetings and events, and spread awareness about the latest plastic surgery options. Address the doubts and concerns of the community members and share your expertise, both online and offline.
3. Do Charitable Work
Support local charity auctions, donate a physical or consultation or an aesthetic service, and set up or participate in charitable healthcare treatment and awareness camps.
4. Organize an Open House
Once in a while, consider organizing an open house at your plastic surgery office. Offer light refreshments and door prizes. Invite people from the local area, colleagues and referral coordinators from other medical offices and surgery centers.
5. Share your Expertise
Make yourself available as an authoritative expert in plastic surgery to local and regional news channels and digital and print publications to offer comments on pressing health issues. Give talks and conduct seminars in the areas of your specialty.
6. Seek Patient Reviews
Be committed to your patients, and create close relationships that are built on trust and open communication. Seek reviews and testimonials from your highly satisfied patients to share on your website and social media.
7. Acknowledge New Patients
Send personalized or hand written thank you notes to every new patient who visits your practice, and to the doctor who may have referred them. Little expressions of gratitude will help to establish long-term relationships. Things like this go a long way. It symbolizes that you care about them as a person, not just as some source of revenue.
8. Maintain a Social Connection
Send out email birthday greetings or Christmas cards to all your existing patients every year. Maintaining a social connection will go a long way to build relationships and your patients will become your best brand ambassadors, spreading the good word about you. This is how you impress people. If you do things like this, your customers may even refer your practice to people they know.
9. Be Active in Industry Associations
Seek memberships of local and national plastic surgery associations and societies and be an active member, get involved with the local chamber of commerce, and attend professional events and conferences whenever an opportunity arises. The Knights of Columbus, American Legion, and so on come to mind.
10. Distribute Branded Promo Items
Order printed diaries and note pads, pens with your office information and website name, fridge magnet business cards, and such other little souvenirs to distribute to your regular patients and others on occasions.