CreativeTake Medical Launches DrGodin.com | Los AngelesWhile the field of plastic surgery has expanded rapidly over the last few years, it has also become highly competitive. An increasing number of plastic surgery practices are now turning to online marketing in order to reach out to potential patients before their competitors do.

Traditional marketing strategies are no longer viable when compared to the more efficient and affordable digital marketing.

CreativeTakeMedical.com is one of the pioneers in the field of online medical marketing, which is helping transform the practices of many plastic surgeons across the country.

CreativeTake employs innovative site design, content development and SEO strategies to achieve high search rankings for the websites. CreativeTake Medical has now launched its latest website DrGodin.com, a pre-eminent plastic surgery practice with offices in LA and Richmond.

 

About Us Section

One of the proven and established site design strategies that CT Medical follows for its clients is to lay special emphasis on the “About Us” section of the website. CT Medical’s creative digital professionals know from experience that one of the first concerns of potential patients who visit the site for the first time is to learn something about the plastic surgeon who will perform the procedure.

DrGodin.com exemplifies this strategy by prominently including detailed information about Dr. Michael Godin, who runs the practice. The site highlights the fact that Dr. Godin is a double board certified facial plastic and reconstructive surgeon, which places him in a distinct category of highly trained and specialized facial plastic surgeons.

DrGodin.com includes dedicated sub-sections “Meet Dr. Godin” and “Curriculum Vitae and Publications” to present the professional credentials and background of Dr. Godin for the information of new, potential patients. The “About Us” section also includes various other sub-sections such as the The Art of Facial Surgery, Testimonials, Mission, Aestheticians, and Office Staff.

CreativeTake design and content teams have ensured that a new visitor finds comprehensive information in this section about Dr. Godin’s practice, including what other patients are saying about their experience with the practice. A new patient will gain substantial familiarity with the practice even before they are ready to seek an initial consultation appointment with the hard working and judicious Dr. Godin using an online Contact Form conveniently provided at the site.

 

Sections for Procedures

CreativeTake design teams recognized that the key focus of Dr. Godin’s website should be on facial cosmetic surgery procedures because that is his core area of specialization. Therefore, they have included dedicated sections for facial procedures, eye surgery or blepharoplasty, and nose surgery or rhinoplasty. Specific procedures that are covered under the facial surgery section, with exclusive web pages for each procedure include:

  • Facelift
  • The Micro-Mini Lift
  • Chin Implants
  • Otoplasty
  • Forehead / Eyebrow Lift
  • Tuck-up Procedures
  • Liposuction

Non-Surgical facial procedures are also included under separate sub-sections, which include:

  • Botox and Dysport
  • Dermal Fillers
  • Skin Care Services
  • Skin Care Brands
  • Fraxel Re:Pair Laser
  • Intensed Pulsed Light (IPL)
  • LightSheer Duet Laser – Laser Hair Removal

Sections for blog, events, new patient forms, and location are also a part of DrGodin.com.


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Secure your Website with a SSL certificate.

SSL (Secure Socket Layer) certificate encryption is a must to secure websites when transferring sensitive data like filling out patient forms, credit card information, logins, register and passwords. If someone tried to break into a transport layer, they would not be able to decrypt any of the information due to the SSL security.  A SSL Certificate ensures that all data passed between the Web server and web browser remains private and secure.

How can I tell if my site is secure?

When you add a SSL certificate to your Website the “HTTP” in the URL changes to “HTTPS” (S stands for secure).

Why should you switch your website to HTTPS vs. your current HTTP site?

  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
  • HIPAA. Make web forms secure and HIPAA compliant.
  • HTTP connections are not secure with a flashier image on google chromeSEO Ranking. Google uses HTTPS secure sites as a ranking signal.  Read more about why Google wants secure sites. Today, Google will rank HTTPS Websites higher than those without. Beginning, as soon as 2018 Google plans to start to penalize Websites for not being HTTPS secure on both desktop and mobile.
  • New Technology. Increasingly, modern browsers and web apps require HTTPS to perform properly, so if you haven’t yet added HTTPS to your website, it could be only a matter of time before you have little choice in the matter.

While a website plays a critical role in ongoing patient retention, many medical professionals create a website with the purpose of acquiring new patients.  In order to maximize your return-on-investment and increase the conversion of website visitors to office visits, your website must display that crucial trust-building indicator of security – the green or yellow padlock.

secure ssl site on chrome

SSL is an inexpensive approach to increasing website conversion rates.  If patients see the familiar signs of security on your website, the padlock icon and the ‘https’ in the address bar, they are more likely to fill out and submit your appointment request form.

40 point checklist to convert HTTP to HTTPS


Ready to secure your Website? We can migrate your site for you.

For more information, call us at 760.772.7100 or click here.

CreativeTake Medical Launches New Website DelMarDermatology.comPatients seeking dermatology procedures should ideally look for a practice that offers comprehensive services, including medical, surgical and cosmetic dermatology under one roof.

This will enable them to receive the optimal combination of treatments to address their skin condition most effectively. However, the challenge for a patient is to know about the right dermatology practice that may be appropriate for their needs.

This is why more than 80 percent of all people now begin their search for a healthcare service over a search engine. Therefore, the goal of a dermatology practice must be to rank among the top search results when a local patient is searching for a suitable practice in their local area.

The website design, content and SEO teams at CreativeTakeMedical.com recognize the power of online search, and help medical professionals maximize their local visibility and reach using that power. CreativeTake has now launched a new website DelMarDermatology.com for Del Mar Dermatology, a state of the art practice led by board certified and wonderful dermatologist Dr. Marriott.  

 

About Us Section

CreativeTake Medical website development experts know from experience that a majority of new patients will first want to learn something about the professional standing and credentials of the dermatologist and their commitment to patient care before they consider their services. When a new patient visits the dermatologist’s website, they are likely to first check out the “About Us” section before they proceed to the procedure sections for their specific requirement.

CT Medical has included “About Us” as the first item in the top horizontal menu on the home page of DelMarDermatology.com. When a visitor clicks on this item, a drop down menu will show the following sub-sections:

  • Our Philosophy
  • Meet Dr. Marriott
  • Save Your Skin Program
  • Testimonials
  • New Patient Forms

Patients want to learn about the mission, vision and the driving force behind a medical practice. DelMarDermatology.com provides this information in the “Our Philosophy” section. Dr. Marriott’s professional credentials, experience, and profound accomplishments are discussed in detail in the “Meet Dr. Marriott” section. One of the most popular treatment programs at the practice “Save Your Skin Program” is provided right under this section.

One of the most reliable and authentic ways to learn about a practice is through testimonials of existing and past patients. Therefore, Del Mar Dermatology has provided the Testimonials sections as a part of the “About Us” section. Patient Forms can be conveniently downloaded here to save time during the actual visit to Dr. Marriott’s office.

 

Procedure Sections

The home page of DelMarDermatology.com prominently features various procedure sections in display form along with attractive images. The procedures are divided into three key categories: clinical dermatology, cosmetic dermatology, and surgical dermatology.

Brief descriptions about these areas of dermatologic care are provided right on the home page itself. Patients looking for detailed information can click on the sections to reach dedicated web pages for various procedures. DelMarDermatology.com also includes a regularly updated Blog section, which provides current information about new procedures, techniques, and technologies in the field of dermatology.

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CreativeTake Medical Launches Website VuPlasticSurgery.com | ChicagoAmerican women and men spend billions of dollars every year on plastic surgery procedures. The popularity of these procedures has led to the mushrooming of a plastic surgery and non-surgical cosmetic practices across the country. This has also led to a situation where even the best of plastic surgeons cannot rely on traditional marketing methods or word of mouth alone.

CreativeTakeMedical.com is closely working with a large number of independent plastic surgery practitioners in the US to create a strong Internet presence for their practices and boost their online reputation.

From laptops to mobile devices to social media, a plastic surgeon must be able to reach out to new patients in their area by all means – and CreativeTake Medical is helping them achieve this goal.

CreativeTake has now launched a new website VuPlasticSurgery.com for Dr. Hugh L. Vu, who is a board certified plastic surgeon with extensive experience performing reconstructive and cosmetic surgery procedures. Backed by professional search engine optimization (SEO) strategies, VuPlasticSurgery.com aims to achieve high localized search rankings in Google and connect with patients in the local areas.

 

Simple yet Captivating Site Design

CreativeTake Medical website design and development teams chose to create a simple design theme for VuPlasticSurgery.com, and avoided cluttering the site with too much superfluous information or displays. Calls to action are subtly placed, but are impactful, and encourage site visitors to engage with Dr. Vu’s office. Black and wine color theme gives a dramatic effect to the home page and ensures that the fonts are eminently readable.

The home page includes small but attractive displays for various plastic surgery as well as non-surgical cosmetic procedures that the practice offers for the breast, body, face and skin. The home page includes a warm welcome image and invites the site visitor to learn more about the percipient and committed Dr. Vu’s practice.

 

Patient Testimonials and Photo Gallery

Two of the most important sections in the website of a plastic surgeon should be Patient Testimonials and Photo Gallery. These sections provide evidence based information about the practice as well as the potential results of various procedures it offers. New patients are usually more convinced when they are able to access what past patients are saying about their treatment experiences at the practice.

If the patient is uncertain about whether to seek consultation for a particular procedure, they may review the images available in the Photo Gallery section. This can provide them with a more realistic perspective about what the procedure can or cannot do for them, and help them make a decision.

CT Medical has included both these sections prominently in VuPlasticSurgery.com, along with impactful displays on the home page itself. Surgery animations have also been included in the Photo Gallery for more creative engagement with potential patients.

 

Other Key Sections

The “Meet Dr. Vu” section of VuPlasticSurgery.com provides detailed information to a new patient about the qualifications, training, experience, and golden and exemplary accomplishments of Dr. Vu in the field of plastic surgery. The site has dedicated sections for various procedures for the breast, body and face as well as a separate medical spa section. A Patient Portal and Blog also add significant value to the VuPlasticSurgery.com.


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CreativeTake Medical Launches New Website DrLuftman.com | CalabasasIn the digital age, the rules of medical marketing have completely transformed. The traditional entry in the Yellow Pages and relying on word of mouth publicity is no longer enough to reach out to the digital-savvy target audience in a local area. The most effective and affordable way to reach out to the connected generation of today is through online marketing.

CreativeTakeMedical.com is a pioneer in the field of digital marketing for medical professionals in the United States. For nearly two decades, CT Medical has been working with medical practices to transform their approach to marketing and leverage the power of digital to boost the prospects of their practice.

CT Medical has now launched DrLuftman.com for the dermatology practice of board certified dermatologist Dr. Debra B. Luftman.

 

Elegant yet Impactful Site Design

A website is not only the virtual address of a medical practice, but also a reflection of the personality and core values of the practice. Website designers at CreativeTake Medical closely engaged with Luftman Dermatology to understand and appreciate their practice philosophy and commitment, and gained inspiration to create the right kind of website design that does justice to all that the practice stands for.

DrLuftman.com presents a subtle and elegant yet impressive and powerful site design with soft color themes and professional fonts. The home page makes a liberal use of images, but remains minimalistic while maintaining focus on the most vital areas of the website. The top display of the home page features clinical dermatology and cosmetic dermatology so that patients can simply choose the area they are interested in.

A simple yet impactful call to action inviting patients to schedule an online consultation with Luftman Dermatology is positioned prominently near the top of the home page. A welcome message takes the visitor through a virtual tour and introduction of the practice along with images of the interiors as well as exteriors of the two dermatology offices of the remarkable and committed Dr. Luftman in Calabasas and Beverly Hills.

 

Meet Dr. Luftman

CT Medical has created an impressive display on the home page itself to introduce site visitors to Dr. Luftman. Patients can learn more about the practice by clicking on the link provided on the home page for more information. The horizontal menu at the top also includes sub-sections for information about the Staff at Luftman Dermatology as well as press archives of articles where Dr. Luftman has been featured in eminent publications.

CreativeTake has chosen to prominently showcase a book co-authored by Dr. Luftman called The Beauty Prescription. While the book is highly useful for anyone looking for professional beauty guidance, it also adds to the profile of Dr. Luftman as a thought leader in the field of dermatology.

 

Section on Services


The services section of DrLuftman.com is divided into two major categories, which include Cosmetic Treatments and Healthy Skin Treatments. While healthy skin treatments range from acne and rosacea to eczema and psoriasis, cosmetic treatments include cutting edge procedures such as dermal fillers, Thermage, Fraxel, IPL, and chemical peels.


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EmpireVein.com

17039311_166791050494765_3279199007245470058_oCreativeTake Medical has recently launched a new website EmpireVein.com for board certified vascular surgeon Dr. Nina Grewal, who specializes in varicose vein and spider vein treatments.

The website has been created with the twin goals of serving as a comprehensive online resource of information on vein and vascular treatments as well as promoting the services offered by Inland Empire Vein Institute.

EmpireVein.com has been designed as a patient friendly website, and includes content written and presented in a simple language, but without compromising the quality and accuracy of the medical information. CreativeTake Medical’s teams of site designers and content developers have provided a unique look to the website to showcase Dr. Grewal’s practice in a professional way.

‘About Us’ Section on the Website

EmpireVein.com includes a detailed “About Us” section that covers relevant and current information about Dr. Nina Grewal and her Vascular Lab. New patients are typically concerned to know about the doctor’s professional credentials, qualifications, experience, and accomplishments.

CreativeTake knows from experience that new visitors spend more time on this section and often make their decision of seeking an appointment with the practice based on how they feel about the doctor’s background and the facilities and services the practice offers.

Therefore, CT Medical’s site development teams invest maximum effort and attention in this section. Dr. Grewal’s credentials have been presented in a clear, transparent and detailed manner to help new patients gain familiarity with the vein surgeon and feel encouraged to choose the surgeon for their vein consultation.

Patient Center

To build a more interactive and patient centric website, CreativeTake Medical has included a comprehensive section called Patient Center in EmpireVein.com. It provides downloadable Patient Forms, and other documents and resources that patients can review before their scheduled appointment with Dr. Grewal. The section includes the following items of information:

  • Patient Forms
  • Am I A Candidate?
  • Schedule an Appointment
  • Your First Visit – What to Expect
  • Insurance We Accept
  • Free Screening Events
  • Vein FAQs
  • Internet Privacy Policy

Section on Services

Another major section in EmpireVein.com is the Services section, which provides in-depth information to patients about various treatments for varicose veins and spider veins that are offered by Dr. Grewal. Each treatment option is described in detail through individual web pages. New patients can easily identify the specific procedures they are looking for, and gain useful information about it.

Some of the cutting edge vein treatments offered by Dr. Grewal include VenaSeal Closure System, ClosureFast Radiofrequency Ablation, Compression Therapy, Ambulatory Phlebectomy, and Sclerotherapy. Patients can learn about each of these procedures so that they can have a basic idea for a more productive consultation when they actually meet Dr. Grewal.

Other Sections

EmpireVein.com includes a Photo Gallery section, which provides free online access to patients about vein treatment before and after photographs of past patients. The Contact Us section includes relevant details for local as well as out of town patients. A detailed sitemap is included in the website for easy navigation for both visitors and search engines.

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KetamineClinics.com

ketamineclinics-comCreativeTake Medical has now launched a new, comprehensive website for Ketamine Clinics of Los Angeles, called KetamineClinics.com. The website is designed to serve the dual purpose of educating people about ketamine IV therapies as well as familiarizing them with Ketamine Clinics, a practice that is exclusively focused on providing ketamine infusion treatments.

Ketamine Clinics of Los Angeles is led by board certified anesthesiologist Dr. Steven L Mandel, who has extensive training and experience in the field of pain management and therapies based on ketamine anesthetic. Dr. Mandel gave a mandate to CT Medical to create a website that would serve as an authoritative online resource on ketamine therapy, while also informing potential patients about Dr. Mandel’s practice.

Focus on Ketamine Treatments

KetamineClinics.com provides in-depth and relevant information about ketamine infusion treatments in a patient-friendly language. Two separate sections have been dedicated to informing and educating patients about ketamine treatments for chronic pain and depression, how the treatment works, what are the specific facts related to it, what the healthcare professionals have to say about it, latest news and research related to ketamine, and frequently asked questions.

All these details are methodically categorized into separate sub-sections, and each sub-section has its own web page. The site is designed in a seamless manner with an intuitive navigation. Visitors to the site can quickly identify the specific information they may be looking for, or navigate logically through various sections of the website.

Significance of Ketamine IV Therapy

CreativeTake Medical content developers have taken care to ensure that new patients learn all about the importance and recognition of ketamine as a medically accepted anesthetic, and how and why it is most effective when delivered as a series of intravenous treatments. The site informs the readers about various forms of ketamine therapy available today, and highlights the superior benefits of IV therapy over other options.

Patients are reassured about the recognition of ketamine with detailed information about its official listing as one of only two anesthetics recommended globally by the UN’s healthcare arm – World Health Organization (WHO). New patients who may be considering ketamine infusion treatments for chronic pain or depression can gain new insights and feel more aware and confident about this treatment.

About Dr. Mandel

CreativeTake’s website development experts know from experience that one of the most important sections on a medical professional’s website is the one that presents a profile or bio of the doctor who runs the practice. New patients want to learn about the qualifications and background of the doctor, and gain some familiarity before they make a decision to visit the practice for a personal consultation.

KetamineClinics.com provides detailed information about Dr. Mandel, taking the reader quickly through a journey starting from Dr. Mandel’s natural inclination from childhood towards healing to his advanced academic education and training in both psychology and anesthesia. On top of this, his acuity and his experience are covered and championed and you will be able to discern his commitment towards his patients as well.

KetamineClinics.com additionally includes a section about a unique scholarship program that the practice sponsors for promising medical students to support their education costs.

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Medical Marketing Solutions | Los Angeles | Chicago | New YorkHealthcare practices are ideally suited for online medical marketing solutions because of the affordability and high penetration and reach of Internet, mobile, and social media. CreativeTake Medical is one of the leaders in this field, providing cutting edge online marketing solutions exclusively for medical professionals in the US.

 

Unique Website Design

A distinct, user-friendly and intuitive website design forms the foundation for other online strategies to be implemented. SEO values must be incorporated into the website from the design stage itself. The website design should be mobile compatible, and should seamlessly integrate various sections of the medical website.

SEO

Search engine optimization or SEO involves a range of tactics that are aimed at improving the rankings of the medical website in search engine results. Localized keyword optimization and accurate and concise meta tags and titles for every web page will help to ensure that the search engines can index the pages correctly and assign high rankings for relevant keyword searches of local patients.

Link Building

Link Building is an external SEO strategy to generate a large number of high quality inbound links. Search engine algorithms will evaluate these links to determine rankings for the website in search results. High quality content, professionally created articles, guest columns for major sites, blogs, magazines and other publications can help to boost the link profile of a medical website.

Blogging

Blogging is an effective way to continually add new content to the website, introduce new topics and keywords, and stay on top of the search results. Blogging helps to ensure that reader loyalty is improved and readers keep returning to the website for new information, news and updates. Comments section on a blog will also encourage visitors to engage more closely with the medical website.

Newsletter

Doctors can develop an interesting and informative newsletter that can be distributed online to their target audience in the local area where they have their practice. Copies of the newsletter can be uploaded on the practice website in a separate newsletter archives section. Newsletter can also directly reach the mail boxes of many new readers who may not have visited the doctor’s website before, and can do so once they receive the newsletter.

Social Media

Social media is the most potent online marketing tool available today, which does not cost anything. The medical practice should have an active and robust presence on leading social networks, such as Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.

Interlink between the practice website and the social accounts can be created to encourage social visitors to click on the website, and site visitors to check out the social networks. Consistent engagement on social media can help to build online reputation and improve patient loyalty.

Mobile Marketing

Mobile devices are now the most popular way to search online information and communicate with others. An integrated web and mobile strategy for a medical practice is critical to succeed in the current highly competitive market environment. Mobile health apps are also a very effective way to set apart a medical practice from others and improve patient engagement and relationships.    

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New Site Launch: DrSundin.com | Online Medical Marketing | Los AngelesIn an increasingly competitive market environment, it is essential for a cosmetic surgery practice to reach out to new patients and create local awareness about its surgical procedures, facilities, and services. The most effective, personalized, and affordable way to achieve this is through a comprehensive online marketing campaign and a professional website.

CreativeTake Medical is one of the few top quality providers of Internet marketing and website development services that has carved a niche for itself in the field of plastic surgery marketing. CreativeTake has helped to transform plastic surgery practices and helped them meet their business goals through innovative online marketing solutions.

New Website DrSundin.com

One of the latest accomplishments from the stable of CreativeTake Medical is a new website for the Virginia Institute of Plastic Surgery called DrSundin.com. The website is designed to serve as a patient-friendly and reliable source of information on the Internet for a wide range of plastic surgery as well as non-surgical cosmetic procedures provided at the practice.  

The website achieves the twin goals of informing and educating potential patients about plastic surgery, and at the same time, marketing and promoting the Virginia Institute of Plastic Surgery to locally targeted audiences. In an overcrowded online space, DrSundin.com stands out as a uniquely designed website, which offers intuitive navigation and patient-friendly content.

Patients can expect to find accurate, current, and relevant answers to their questions related to various plastic surgery procedures and other cosmetic treatment options. Visitors to the site typically have a positive experience that encourages them to explore all areas of the website, and in many cases, eventually contributes to their decision to make an appointment and visit the practice for a personal consultation.

Section about the Surgeons

Website designers and content experts at CT Medical know from experience that one of the most pertinent questions of a new patient is about the credentials and background of the plastic surgeon. DrSundin.com fulfills this need through its dedicated sections offering in-depth information about the qualifications, training, experience, professional memberships, accomplishments and awards of board certified plastic surgeons Dr. Burton Sundin and Dr. Reps Sundin.

Unlike many other websites, DrSundin.com also provides links to comprehensive CVs for both the surgeons. It is also one of the few websites that even includes detailed information about the aestheticians and team members at the Virginia Institute. This allows the patients to have a basic familiarity about the surgeons and staff even before they have decided to fix an appointment with the practice.

Sections on Procedures

The Virginia Institute provides an extensive range of cosmetic, plastic and reconstructive procedures for all areas from head to toe. The website includes detailed, useful information about each procedure under separate sections to apprise the patients about the treatment options available in their case.

Other Sections

CreativeTake has set aside a detailed section to provide information on financing. Many patients want to finance their plastic surgery procedure at competitive terms, and DrSundin.com offers information on various financing options. The website also includes separate sections on Patient Forms, Patient Testimonials, Specials, Events, Blog, and Photos and Videos.

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Plastic Surgery Marketing | Medical Website | Chicago | New YorkYour plastic surgery practice operates in a highly competitive environment. It can no longer afford to rely only on traditional marketing approaches such as word of mouth publicity or a presence in the local Yellow Pages directory. To gain competitive advantage in your local market, it is critically important to seize the opportunity of online marketing.

CreativeTake Medical is a leading firm offering medical marketing, website design and SEO services to plastic surgeons in the US. The team of professionals at CreativeTake have extensive experience in developing and promoting plastic surgery websites, and helping them reach their marketing goals at a fraction of the cost of traditional marketing.

 

Brand Marketing

Search engines tend to factor in a website’s brand value while determining the search rankings. A plastic surgery practice with a strong brand presence across the Internet is more likely to achieve top search rankings on Google and other search engines. Therefore, strategic brand promotion should be one of the primary goals in online marketing.

Similarly, link building for your plastic surgery website can receive a boost when you create brand oriented content to promote high quality inbound links and branded traffic. To grow the brand profile, the plastic surgeon should strive to earn high ratings on RealSelf, Yelp, Google+, and various other medical rating and review sites.

 

Exposure in Local Media

The link profile and SEO capabilities of a plastic surgery website can improve dramatically when the practice achieves sustained exposure in local media. The plastic surgeon may write columns or guest blogs in prominent local publications, magazines and well-known blogs. The goal through these efforts should be to educate patients about new techniques, procedures, products and technologies in the field of plastic surgery.

When the content published on the surgeon’s website and respected third party sites and blogs is aligned on a sustainable basis, it will start reaping dividends in terms of higher search rankings for the website. Powerful back links can be earned when the website gets a mention in some of the eminent print or online publications.

 

Online Video Promotion

Google, Bing, and other search engines increasingly prefer to display content in multiple formats in their search engine result pages (SERPs). Videos will often earn a higher rank in search results compared to plain text listings. At the same time, viewers have a much stronger preference for video content today than in the past.

A number of research studies have showed in the past that almost half of all searches for popular keywords produce ‘blended results’. This means that the results represent a mix of videos, images, texts, and other graphics. Videos also create a deeper influence on the mind of the target audience and have a greater chance of leading to the desired outcomes.

 

Thought Leadership

The plastic surgeons can distinguish themselves from their competitors by investing their time and effort in creating thought leadership. This can be achieved by presenting and sharing ideas and knowledge through webinars, online conferences and meetings, online videos, eBooks, press releases, white papers, and published columns.

 

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