Dermatology practices in the US today face still competition, and even the best of practices must make an effort to promote their services online in order to create awareness and reach out to a larger number of local audiences. However, the challenge lies in achieve top search rankings for major keywords on search engines such as Google and Bing.
CreativeTakeMedical.com is an established leader in the field of online marketing for medical professionals in the US. CreativeTake has worked with numerous dermatology and other practices to enhance their digital footprint and build a strong online reputation.
CreativeTake has now launched a new website DeLukeDerm.com for DeLuke Dermatology, a state of the art practice addressing the needs of patients in Buffalo and WNY areas.
Home and About Us Pages
The home page and About Us page, according to the experts at CT Medical, are two of the most important pages in a medical website. The home page is typically the most visited page, while a majority of visitors are curious to learn about the practitioners, and visit the “About Us” page to seek information.
Therefore, site design and content teams at CreativeTake invest maximum efforts in these two pages. The home page of DeLukeDerm.com is designed to attract the attention of a potential patient and encourage them to explore the relevant areas of their interest on the website.
The home page includes maximum information about the practice and links for easy navigation to other areas of the site. It introduces new, cutting edge procedures such as “Halo” laser with an impactful video – and highlights the fact that DeLuke Dermatology is the first and only practice to introduce the procedure in Buffalo.
“Meet Dr. DeLuke” is a sub-section of the About Us page, which provides detailed information, background and professional credentials of Dr. Elise DeLuke. Dr. DeLuke is a board certified dermatologist providing advanced cosmetic, medical, laser and pediatric dermatology procedures. Dr. DeLuke’s practice is equipped with the latest technologies and offers innovative solutions to a wide range of skin care issues.
DeLuke Dermatology provides comprehensive services covering various major aspects of dermatology for women, men and children. CreativeTake Medical decided to segregate the services offered into four major sub-heads:
- Cosmetic Dermatology
- Laser Dermatology
- Medical Dermatology
- Pediatric Dermatology
Each of these sections is further divided into sub-sections providing information about a variety of latest procedures in each category. A site visitor can quickly identify the relevant section and acquire useful and current information about a particular procedure. This enables them to have a clearer understanding and choose whether they want to have a personal consultation with the focused and astute Dr. DeLuke at her office.
CreativeTake has provided a dedicated “Patient Portal” section on the website. This privileged section is privately accessible only by existing patients who have a login and password to explore and utilize the section.
A “Patient Testimonials” section on the site provides insights into what past patients are saying about Dr. DeLuke’s practice. Our Location and Contact Us sections help new visitors to connect with DeLuke Dermatology.