In the digital age, the rules of medical marketing have completely transformed. The traditional entry in the Yellow Pages and relying on word of mouth publicity is no longer enough to reach out to the digital-savvy target audience in a local area. The most effective and affordable way to reach out to the connected generation of today is through online marketing.
CreativeTakeMedical.com is a pioneer in the field of digital marketing for medical professionals in the United States. For nearly two decades, CT Medical has been working with medical practices to transform their approach to marketing and leverage the power of digital to boost the prospects of their practice.
CT Medical has now launched DrLuftman.com for the dermatology practice of board certified dermatologist Dr. Debra B. Luftman.
Elegant yet Impactful Site Design
A website is not only the virtual address of a medical practice, but also a reflection of the personality and core values of the practice. Website designers at CreativeTake Medical closely engaged with Luftman Dermatology to understand and appreciate their practice philosophy and commitment, and gained inspiration to create the right kind of website design that does justice to all that the practice stands for.
DrLuftman.com presents a subtle and elegant yet impressive and powerful site design with soft color themes and professional fonts. The home page makes a liberal use of images, but remains minimalistic while maintaining focus on the most vital areas of the website. The top display of the home page features clinical dermatology and cosmetic dermatology so that patients can simply choose the area they are interested in.
A simple yet impactful call to action inviting patients to schedule an online consultation with Luftman Dermatology is positioned prominently near the top of the home page. A welcome message takes the visitor through a virtual tour and introduction of the practice along with images of the interiors as well as exteriors of the two dermatology offices of the remarkable and committed Dr. Luftman in Calabasas and Beverly Hills.
Meet Dr. Luftman
CT Medical has created an impressive display on the home page itself to introduce site visitors to Dr. Luftman. Patients can learn more about the practice by clicking on the link provided on the home page for more information. The horizontal menu at the top also includes sub-sections for information about the Staff at Luftman Dermatology as well as press archives of articles where Dr. Luftman has been featured in eminent publications.
CreativeTake has chosen to prominently showcase a book co-authored by Dr. Luftman called The Beauty Prescription. While the book is highly useful for anyone looking for professional beauty guidance, it also adds to the profile of Dr. Luftman as a thought leader in the field of dermatology.
Section on Services
The services section of DrLuftman.com is divided into two major categories, which include Cosmetic Treatments and Healthy Skin Treatments. While healthy skin treatments range from acne and rosacea to eczema and psoriasis, cosmetic treatments include cutting edge procedures such as dermal fillers, Thermage, Fraxel, IPL, and chemical peels.