Medical as well as cosmetic dermatology procedures are highly sought after today by both women and men in the US. However, many patients are unaware about the best dermatology practices around them, and rely on word of mouth to choose their dermatologist.
This can change when a dermatologist decides to promote their practice online and reach out to potential patients in their local area through an effective digital marketing campaign.
This is where CreativeTakeMedical.com is playing a powerful role by supporting dermatologists and other practitioners to successfully promote their practices online at a fraction of the cost of traditional advertising and marketing methods. CreativeTake has now launched a new website RebeccaKleinermanMD.com for one of the premier dermatology practices in New York City.
A Picture Says More than a Thousand Words
In a profession such as dermatology, images can play an impactful role in winning the attention of a website visitor and engage with them constructively to answer their questions and solve their concerns. Therefore, CreativeTake Medical has made a dramatic use of pictures on the home page of RebeccaKleinermanMD.com.
The vibrant pictures make the site come alive and immediately draw the interest of the target audience to various important procedures and solutions that are offered at the private practice of Dr. Rebecca Kleinerman, a board certified dermatologist in New York City.
About the Doctor
CT Medical experts know from their decades of experience in medical marketing that for a new patient, the most important information is the professional background and credentials of the treatment provider. When new visitors land on Dr. Kleinerman’s website, whether through search engines or other sources, they will typically seek to learn about her qualifications and expertise in the area of medical and cosmetic skin care.
CreativeTake site design teams have ensured that this information is presented before new visitors in a most prominent and attractive manner right on the top of the home page. A welcome message on the site invites visitors to learn more about Dr. Kleinerman, and the same link is also presented through another display called “Meet the Doctor.”
About the Practice
Patient Testimonials are one of the most effective ways to help a new patient discover the treatment experience at a dermatology practice. When actual past patients speak about their experiences, it serves as a more convincing and realistic view of what a new patient can expect at the practice. CreativeTake has included a display design to showcase patient testimonials, and the same information is also provided through the “About Us” drop down menu at the top of the home page.
RebeccaKleinermanMD.com familiarizes new visitors with the practice is another unique way by showcasing “Media Publications” under the About menu. This section presents articles in eminent publications which feature Dr. Kleinerman’s dermatology practice. Published word can make a more authentic impact for new site visitor and encourage them to engage further with the practice.
The other sections in RebeccaKleinermanMD.com include Conditions Treated, Laser and Cosmetic Treatments, Mohs Micrographic Surgery, Before and After Photos, and a Patient Portal.