Over the last few years, Google has aggressively moved to adapt its search algorithms to the phenomenal growth of mobile search. It continues to adjust itself to the mobile-led online search environment, and has also launched a comprehensive mobile-friendly search algorithm. Now Google has begun ranking mobile-friendly websites even higher in its search rankings.
Mobile strategy should be integral to any online medical marketing plan today in order to achieve rankings on Google Page One. Mobile SEO is now crucial to compete in an overcrowded Internet space, and should be incorporated right from the website design stage itself. CreativeTake Medical provides cutting edge mobile-friendly SEO support to doctors in the US.
Google has recently announced that is rolling out a new algorithmic update directed towards mobile search results. The update is aimed at increasing the effect of its mobile friendly ranking signals. Google’s aim is to help its search users find even more web pages that are relevant and mobile friendly at the same time. However, the search engine has not revealed the exact impact it anticipates from the new update.
In late 2014, Google began labeling websites as “mobile friendly” to identity web pages that are optimized for mobile screen viewing. In February 2015, the search engine announced plans in advance to roll out the next mobile ranking changes. This was an unprecedented move because the company rarely informs anyone in advance about any forthcoming algorithm changes.
What is a Mobile Friendly Webpage?
As detected by Googlebot in real time, a webpage can be labeled as mobile friendly if it meets the following criteria:
- The webpage has no software programs that are poorly designed for mobile devices, such as Flash.
- The webpage makes use of font type and size that can be read without zooming.
- The webpage automatically sizes the content to the screen so that the reader is not required to zoom or scroll horizontally.
- The webpage keeps adequate gap between two links so that the required one may be conveniently tapped.
In April 2015, as promised by Google, the search engine began using mobile friendly label as a ranking factor across all languages worldwide. Dubbed ‘mobilegeddon,’ the change was applicable to individual web pages and not entire websites.
To determine whether a doctor’s website is currently mobile friendly or not, the site owner may use Google’s free Mobile Friendly Test. A Webmaster Mobile Guide is also offered by google with more details for web developers.
Why a Mobile Friendly Site needs SEO
Doctors should note that a mobile friendly website essentially means that the website renders more efficiently and naturally on a mobile screen. However, that by itself does not mean that a mobile friendly site is a search engine optimized site. The SEO function for medical websites continues to be critically important as before.
If anything, the function has only become more complex now because it must now reach out to both mobile search users and the regular PC search users. Mobile SEO requires more advanced specialization and innovation to achieve higher rankings in Google search results.