Google regularly updates its search algorithms to ensure that the web pages that best answer a search user’s query are shown in the top results. Therefore, SEO experts must be constantly in touch with the changes, updates or adjustments to the search algorithms that Google may be planning or implementing.
CreativeTake Medical continually incorporates the Google algorithmic changes to refine its website design and medical marketing strategies and stay ahead of the competition. As a result, doctor websites built and managed by CreativeTake largely dominate in the online search results and end up appearing on Google Page One and that is where they remain for as long as CreativeTake is on the job.
Latest Announcement – Penguin 4.0
Google’s Penguin algorithm has finally gone through another major update after a gap of nearly two years. This is the fourth major Penguin algorithmic release from Google, making it Penguin 4.0. SEO experts should know that this is also the last release from Google of this type. According to Google, Penguin is now a real-time signal processed within its core search algorithm.
Penalization by Penguin
Penguin is a search filter designed to identify sites that attempt to manipulate Google’s search results in ways that the search engine may not be able to detect through its regular anti-spam systems. In other words, any site that creates spammy content with an aim to outperform high quality content sites in search results would be caught by the Penguin filter.
The website that gets caught by Penguin would be penalized. Even if the site owner corrects or improves the site, they would remain penalized until the next time the filter ran, which could take several months or even years. For instance, Penguin 3.0 was launched in October 2014. Therefore, any sites hit at that time have had to wait for almost two years for the chance to be free.
Now the prolonged delays in getting rid of the Penguin penalty are a thing of the past. With the launch of Penguin 4.0, the search filter has become real time. As Google’s search bots re-crawl and re-index pages – which they do continually – those penalized web pages will be re-evaluated by the Penguin filter. Therefore, web pages will be caught as well as freed by Penguin as part of the regular process.
More Granular Filter
In addition to refreshing data in real time, Penguin filter has also now become more page specific, and not only sitewide. The algorithm is now more “granular” according to Google. This means that Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. Penguin now affects finer granularity than sites. It does not mean it only affects pages, but also sections and elements of a page or the site.
Choosing the Right Medical Marketing Partner
With Penguin going real-time, it is now more critical for a medical professional to choose the right website design, content management, and SEO partnered who understands the nuances of this algorithmic change. The site content should be authentic and created for the readers and not for the search engines in order to achieve top search rankings for a doctor’s website.