ONLINE REPUTATION MANAGEMENT
As a medical professional, you are tasked with the immense responsibility of safeguarding your patients’ physical health and well-being. Your reputation is of paramount importance when it comes to growing your practice, and—for better or worse—the internet has become the online arena where physician reputations are displayed for the world to see.
Cultivating and maintaining a positive reputation online is a delicate balancing act, and requires constant vigilance and attention to detail. At CreativeTake Medical, our scope of expertise is not limited to the marketing industry—we have decades of combined experience in the fields of healthcare and medical practice management, and we are acutely aware of the powerful impact online reviews can have on your practice. Our experts can help you to capitalize on your positive reviews and swiftly address any negative reviews before they harm your practice’s reputation.
Our strategic online reputation management services include, but are not limited to:
- Establish and maintain real-time internet monitoring capabilities for the physician name/practice name
- Monitor 20-30 top online review sites (i.e. Google, Yahoo, RealSelf, MakeMeHeal, Vitals, Healthgrades, HealthTap, Wellness.com) and provide monthly analytical reports assessing status changes, review data, rating changes, and need for updated profiles/photos
- Manage delicate negative review situations with subtly and urgency, and offer an effective resolution strategy to serve as a countermeasure for negative reviews and/or ratings
- When dealing with a less than glowing patient review/rating, your reputation management consultant will work with you to promptly seek resolution with the patient directly, and, if necessary, will compose a public response to diffuse any potential negative ramifications triggered by the review
- Claim your public physician/practice profiles, and update with keyword rich content, current photos, and easily navigable links to your practice website and social media pages
- Optimize your RealSelf.com profile with content, current photos, and relevant back links on the question answers as needed
- Create customized online surveys with regular monitoring functionality, and design branded template emails asking satisfied patients for further reviews online (Click Here for Online Survey Example)
- Conduct staff training and provide ongoing support to facilitate the effective and consistent cultivation of positive reviews online