Tag Archives: Medical Marketing

EmpireVein.com

17039311_166791050494765_3279199007245470058_oCreativeTake Medical has recently launched a new website EmpireVein.com for board certified vascular surgeon Dr. Nina Grewal, who specializes in varicose vein and spider vein treatments.

The website has been created with the twin goals of serving as a comprehensive online resource of information on vein and vascular treatments as well as promoting the services offered by Inland Empire Vein Institute.

EmpireVein.com has been designed as a patient friendly website, and includes content written and presented in a simple language, but without compromising the quality and accuracy of the medical information. CreativeTake Medical’s teams of site designers and content developers have provided a unique look to the website to showcase Dr. Grewal’s practice in a professional way.

‘About Us’ Section on the Website

EmpireVein.com includes a detailed “About Us” section that covers relevant and current information about Dr. Nina Grewal and her Vascular Lab. New patients are typically concerned to know about the doctor’s professional credentials, qualifications, experience, and accomplishments.

CreativeTake knows from experience that new visitors spend more time on this section and often make their decision of seeking an appointment with the practice based on how they feel about the doctor’s background and the facilities and services the practice offers.

Therefore, CT Medical’s site development teams invest maximum effort and attention in this section. Dr. Grewal’s credentials have been presented in a clear, transparent and detailed manner to help new patients gain familiarity with the vein surgeon and feel encouraged to choose the surgeon for their vein consultation.

Patient Center

To build a more interactive and patient centric website, CreativeTake Medical has included a comprehensive section called Patient Center in EmpireVein.com. It provides downloadable Patient Forms, and other documents and resources that patients can review before their scheduled appointment with Dr. Grewal. The section includes the following items of information:

  • Patient Forms
  • Am I A Candidate?
  • Schedule an Appointment
  • Your First Visit – What to Expect
  • Insurance We Accept
  • Free Screening Events
  • Vein FAQs
  • Internet Privacy Policy

Section on Services

Another major section in EmpireVein.com is the Services section, which provides in-depth information to patients about various treatments for varicose veins and spider veins that are offered by Dr. Grewal. Each treatment option is described in detail through individual web pages. New patients can easily identify the specific procedures they are looking for, and gain useful information about it.

Some of the cutting edge vein treatments offered by Dr. Grewal include VenaSeal Closure System, ClosureFast Radiofrequency Ablation, Compression Therapy, Ambulatory Phlebectomy, and Sclerotherapy. Patients can learn about each of these procedures so that they can have a basic idea for a more productive consultation when they actually meet Dr. Grewal.

Other Sections

EmpireVein.com includes a Photo Gallery section, which provides free online access to patients about vein treatment before and after photographs of past patients. The Contact Us section includes relevant details for local as well as out of town patients. A detailed sitemap is included in the website for easy navigation for both visitors and search engines.

CreativeTakeMedical.com Services

ReachEdge SoftwareCreativeTake Medical’s partnership with ReachLocal provides our clients with cutting edge technology that helps you track your marketing return on investment (ROI). ReachEdge from ReachLocal gives you the ability to see how your marketing is really working and helps you turn more leads into business. ReachEdge:

  • Captures and tracks your incoming leads
  • Shows the ROI from your marketing tactics
  • Notifies you when new leads come in
  • Automates your follow up process

ReachEdge is lead management and marketing automation software that helps you make the most of every opportunity to grow your business. With a simple website plugin, you can track results from all your marketing, manage contacts and leads, automate lead follow-up and nurturing, and see a clear picture of what marketing is working best.

Read the infosheet to learn more about how ReachEdge can help your business succeed.

Download the ReachEdge pdf

 

CreativeTakeMedical.com Services

Pay Per Click (PPC) Ad Campaign Management for Plastic Surgeons
Online marketing for plastic surgeons in today’s competitive world goes beyond the strategy of a tremendous website design and SEO. As a leading Internet marketing expert for plastic surgery practices, CreativeTake Medical provides comprehensive strategic support, including specific efforts such as Pay Per Click (PPC) ad campaign management.

A PPC marketing campaign is essentially a search engine marketing campaign where the ads will show up only in relevant or contextual online searches. It allows the plastic surgeon to run their ads next to certain search queries.

For instance, when a plastic surgeon in Los Angeles decides to promote their practice on Google through PPC, they can buy ad space next to the search query “Plastic Surgeon in Los Angeles.” This way each time a search user types that phrase, the ad of the plastic surgeon will show up.

Advantages

When the plastic surgeon creates an intelligent ad campaign structure with the help of PPC, it can help to:

  • Focus on the right target audience by building a geo-targeted ad campaign and choosing the keywords where the ad will show up.
  • Optimize the ad budget and saving money by ensuring a concentrated campaign and minimal wastage of resources.
  • Gain better control over the promotional message and ad spending.

Keyword Research

The most important part in a successful PPC medical marketing campaign is choosing the targeted, localized keywords. Right keyword selection is the first step, which can be managed effectively through systematic keyword research. Trends and patients in the field of plastic and cosmetic surgery keep changing, and a dynamic selection of keywords will help the plastic surgeon stay ahead of the campaign at any given time.

Well-managed PPC ad campaigns, which employ the most successful localized keywords, will generate the desired level of targeted traffic for the plastic surgery practice. With 15 years of medical website design and SEO experience, CT Medical is ideally positioned to manage and optimize PPC ad campaigns for plastic surgeons.

Other Key Considerations

Apart from keyword management, an efficient PPC campaign will require management of the daily campaign budget. This budget refers to the amount that the surgeon is willing to spend per day for a particular ad campaign. It is possible to create multiple ad campaigns with a single account.

Managing the search networks is another aspect of the PPC ad campaign. This enables the surgeon to determine whether they wish to show their ad on a search engine’s “search partners”. Location preferences are usually vital for a plastic surgery practice with one or two offices.

Performance Evaluation

It is important to evaluate the performance of a particular ad campaign, so that any deviations from the targets can be corrected in a timely manner. Online performance grader tools are available that can help the plastic surgeon to assess how the PPC ad campaign is doing on various key criteria such as Quality Score, Click Through Rates (CTR), Text Ad Optimization, Use of Negative Keywords, Landing Page Optimization, and Long Tail Keyword Optimization.

CreativeTakeMedical.com Services

Local search engines like Google and Bing crawl the web for citations that will validate or correct the business information in their own indexes. Getting listed on sites like Yelp, Foursquare, Hotfrog, and others can shore up search engines’ confidence in the accuracy of your business name, location, and website. Most local businesses will need to engage in a concerted citation building campaign that ensures that they are listed in as many relevant, quality local business directories as possible.

In the United States, there are four primary sources of data for all the major search engines and directories. Now included in every clients SEO package, CreativeTake distributes listing information to the 4 major U.S. data aggregator centers: (1) Infogroup, (2) Acxiom, (3) Localeze, and (4) FactualThese data centers are where 95% of the directories (print, online and mobile apps) and social media sites (Google, Yahoo, Bing and more) pull their basic data from on a regular basis.  If your business information is incorrect at any of these major providers, it may override what the major search engines have in their own database. And if you’re not included in the databases of these major providers, your business is not going to rank as well in Google, Yahoo, or Bing. This will ensure you are listed/updated on almost every searchable citation that exists in the US. Through CreativeTake’s partnership with these data centers, you will now have active links back to your site that will help provide SEO link juice for rankings and more traffic to your site.

In addition to the major search engines, there are a myriad of secondary search engines that are also valuable in driving traffic to your website—and hopefully bringing you more business. Most of these secondary portals get their data from the exact same places that Google and Bing do—just one more reason you need to make sure your business information is correct at those handful of primary providers.

See the Local Search Eco-System of the United States:

local search ecosystem of the united states

Major Data Providers: Who Powers Whom?

Localeze:

  • Yahoo Local
  • Bing Local
  • Twitter
  • Apple / Siri
  • Foursquare
  • Facebook
  • Yellowpages.com
  • TripAdvisor
  • Groupon
  • Yellowbook
  • Local.com
  • DexKnows
  • Kudzu
  • GetFave.com
  • Best of the Web Local
  • YellowBot
  • MojoPages
  • Amazon
  • Comcast
  • Hotfrog

 

Infogroup:

  • Google Maps/Local
  • Mapquest
  • Bing Local
  • Yahoo Local
  • Citysearch / CityGrid
  • Twitter
  • Ask
  • AOL Local
  • Superpages.com
  • Yellowpages.com
  • DexKnows
  • Yellowbook
  • Whitepages.com
  • TomTom

Acxiom:

  • Yelp
  • Yellowpages.com
  • Superpages.com
  • Local.com
  • Yellowbook.com
  • Apple / Siri

Factual:

  • Yelp
  • Bing
  • TripAdvisor
  • Apple/Siri

Source: MOZ Local

 

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