Tag Archives: Website Design

EmpireVein.com

17039311_166791050494765_3279199007245470058_oCreativeTake Medical has recently launched a new website EmpireVein.com for board certified vascular surgeon Dr. Nina Grewal, who specializes in varicose vein and spider vein treatments.

The website has been created with the twin goals of serving as a comprehensive online resource of information on vein and vascular treatments as well as promoting the services offered by Inland Empire Vein Institute.

EmpireVein.com has been designed as a patient friendly website, and includes content written and presented in a simple language, but without compromising the quality and accuracy of the medical information. CreativeTake Medical’s teams of site designers and content developers have provided a unique look to the website to showcase Dr. Grewal’s practice in a professional way.

‘About Us’ Section on the Website

EmpireVein.com includes a detailed “About Us” section that covers relevant and current information about Dr. Nina Grewal and her Vascular Lab. New patients are typically concerned to know about the doctor’s professional credentials, qualifications, experience, and accomplishments.

CreativeTake knows from experience that new visitors spend more time on this section and often make their decision of seeking an appointment with the practice based on how they feel about the doctor’s background and the facilities and services the practice offers.

Therefore, CT Medical’s site development teams invest maximum effort and attention in this section. Dr. Grewal’s credentials have been presented in a clear, transparent and detailed manner to help new patients gain familiarity with the vein surgeon and feel encouraged to choose the surgeon for their vein consultation.

Patient Center

To build a more interactive and patient centric website, CreativeTake Medical has included a comprehensive section called Patient Center in EmpireVein.com. It provides downloadable Patient Forms, and other documents and resources that patients can review before their scheduled appointment with Dr. Grewal. The section includes the following items of information:

  • Patient Forms
  • Am I A Candidate?
  • Schedule an Appointment
  • Your First Visit – What to Expect
  • Insurance We Accept
  • Free Screening Events
  • Vein FAQs
  • Internet Privacy Policy

Section on Services

Another major section in EmpireVein.com is the Services section, which provides in-depth information to patients about various treatments for varicose veins and spider veins that are offered by Dr. Grewal. Each treatment option is described in detail through individual web pages. New patients can easily identify the specific procedures they are looking for, and gain useful information about it.

Some of the cutting edge vein treatments offered by Dr. Grewal include VenaSeal Closure System, ClosureFast Radiofrequency Ablation, Compression Therapy, Ambulatory Phlebectomy, and Sclerotherapy. Patients can learn about each of these procedures so that they can have a basic idea for a more productive consultation when they actually meet Dr. Grewal.

Other Sections

EmpireVein.com includes a Photo Gallery section, which provides free online access to patients about vein treatment before and after photographs of past patients. The Contact Us section includes relevant details for local as well as out of town patients. A detailed sitemap is included in the website for easy navigation for both visitors and search engines.

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Pay Per Click (PPC) Ad Campaign Management for Plastic Surgeons
Online marketing for plastic surgeons in today’s competitive world goes beyond the strategy of a tremendous website design and SEO. As a leading Internet marketing expert for plastic surgery practices, CreativeTake Medical provides comprehensive strategic support, including specific efforts such as Pay Per Click (PPC) ad campaign management.

A PPC marketing campaign is essentially a search engine marketing campaign where the ads will show up only in relevant or contextual online searches. It allows the plastic surgeon to run their ads next to certain search queries.

For instance, when a plastic surgeon in Los Angeles decides to promote their practice on Google through PPC, they can buy ad space next to the search query “Plastic Surgeon in Los Angeles.” This way each time a search user types that phrase, the ad of the plastic surgeon will show up.

Advantages

When the plastic surgeon creates an intelligent ad campaign structure with the help of PPC, it can help to:

  • Focus on the right target audience by building a geo-targeted ad campaign and choosing the keywords where the ad will show up.
  • Optimize the ad budget and saving money by ensuring a concentrated campaign and minimal wastage of resources.
  • Gain better control over the promotional message and ad spending.

Keyword Research

The most important part in a successful PPC medical marketing campaign is choosing the targeted, localized keywords. Right keyword selection is the first step, which can be managed effectively through systematic keyword research. Trends and patients in the field of plastic and cosmetic surgery keep changing, and a dynamic selection of keywords will help the plastic surgeon stay ahead of the campaign at any given time.

Well-managed PPC ad campaigns, which employ the most successful localized keywords, will generate the desired level of targeted traffic for the plastic surgery practice. With 15 years of medical website design and SEO experience, CT Medical is ideally positioned to manage and optimize PPC ad campaigns for plastic surgeons.

Other Key Considerations

Apart from keyword management, an efficient PPC campaign will require management of the daily campaign budget. This budget refers to the amount that the surgeon is willing to spend per day for a particular ad campaign. It is possible to create multiple ad campaigns with a single account.

Managing the search networks is another aspect of the PPC ad campaign. This enables the surgeon to determine whether they wish to show their ad on a search engine’s “search partners”. Location preferences are usually vital for a plastic surgery practice with one or two offices.

Performance Evaluation

It is important to evaluate the performance of a particular ad campaign, so that any deviations from the targets can be corrected in a timely manner. Online performance grader tools are available that can help the plastic surgeon to assess how the PPC ad campaign is doing on various key criteria such as Quality Score, Click Through Rates (CTR), Text Ad Optimization, Use of Negative Keywords, Landing Page Optimization, and Long Tail Keyword Optimization.

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Checklist of essential SEO tips and tasks for any website (new and redesigned):

  • seo website checklist 2014SEO Site Audit – If you have an existing website, consider performing some level of a site review or more extensive audit on it. In a site audit examine the current website to look for problems with the site design or other limitations that might impede organic search engine results, so that the issues can be addressed during the design of the new site. Also benchmark page rank, how many pages are indexed on Google, current site speed, bounce rate, where your keywords are currently ranking organically so that these factors can be compared once the new site launches.

 

  • Determine Which Pages Bring Traffic To The Live Site For Important Keyword Phrases

For these pages you’ll want to consider the following:

• Reuse important content. If possible, reuse much of the content on pages of the new site, ideally using the same URL structure if possible.

• Minimize the impact of URL changes.

• If the URL structure must change, it could impact your search results for months after the site is relaunched as the search engines need to recrawl the site to find the new pages. You can minimize the impact of changes to URL’s for important pages by applying 301 redirects to as many of these pages as possible.

 

  • URL redirect mapping. If you are redesigning an existing site, it’s critical to get this right and to plan (and test) this in the dev environment and the live environment before you go live.

Don’t forget to use the correct type of redirect, and that links passed via a 301 redirect do lose some of their clout, so remember to take the time to update them.

 

  • Consolidate your www and the non-www domain versions. Use the 301 redirect to point one version of their site to the other (or vice versa)

 

  • Avoid dynamic and relative URLs. Depending on your content management system, the URLs it generates may be “pretty” like this one: www.example.com/topic-name or “ugly” like this one: www.example.com/?p=578544 Use absolute URLs instead of relative ones. Include a target keyword in each page’s URL.

 

  • Use responsive web design. The practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop.

 

  • Make sure all pages on your website can be accessed in less than 3 clicks from the homepage. If you have pages (or whole sections) buried deeper than that, consider linking to them from your main navigation, or an applicable category page.

 

  • Check that each page has one (and only one) h1 tag, preferably including a target keyword. Additional headers (h2 – h6), if applicable, should appear in order, lower on the page.

 

  • Content: Ensure that each page of your site has at least 500 words of unique content on it that can’t be found elsewhere on your site (or anywhere else on the Web). 1500 words or more should be the goal. Research keyword phases and use synonyms of those keywords throughout the content.

 

  • Add a blog and add social share button to that blog.

 

  • Use Schema.Org – Schema is the centralized home on the web for the Schema project, a collaboration between Google, Bing, and Yahoo! to standardize structured markup. As with other markup formats, schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.

 

  • Create a sitemap.xml file and upload it to the root directory of your site (or enable this feature from within your CMS, if available). Submit your sitemap to Google Webmaster Tools for indexing.Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.

 

  • Create a robots.txt file. This is important for a couple reasons. First, it allows you to specify exactly what pages major search engines can crawl. Second, including a robots.txt makes tracking search engines easier because they always download the file before navigating your client’s site. This characteristic differentiates the SEs from normal human visitors.

 

  • Add company address and phone number – Be sure to do this on every page. If the client is not in the main city that they want to rank for also add “Serving city 1, city 2, city 3 and surrounding areas.” to the footer.

 

  • Add social media icons and links for Google+ (and others if they have it)

 

  • Once launched, run validator.w3.org check and fix any warnings/errors.

 

  • Use these sites to test for broken or dead links brokenlinkcheck.com and deadlinkchecker.com to check for broken or dead links.

 

  • Check site speed by using these sites:  google.com/speed/pagespeed and pingdom.com

    Webpage Load Time Improvement Areas
    • Optimize images
    • Eliminate render-blocking JavaScript and CSS in above-the-fold content
    • Leverage browser caching
    • Minify JavaScript
    • Add GZIP compression to reduce your webpage size to a huge extent and also reduce page load time.
    • Reduce the amount of extra code WordPress tends to makes and increase the the html to text ratio.

     

More helpful links on designing a website for best SEO practices:

SEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic

8 Necessary SEO Steps During A Website Redesign

SEO & Website Redesign: Relaunching Without Losing Sleep

A 12-Point Checklist for Your Next Website Redesign and Migration

It is always good to log hosting information like this:

The WordPress Website Owners Checklist

Why You Need the WordPress Website Owners Checklist

 

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