New Website Launch for Beverly Hills Plastic Surgery in California

New Website Launch for Beverly Hills Plastic Surgery in California

CreativeTake Medical Launches New Website BeverlyHillsPlasticSurgery.com

The popularity of plastic surgery procedures have led to the emergence of many competent cosmetic and plastic surgery practices across the country.

The competition has increased, and today even the oldest or the best practices are also required to professionally promote their services over the Internet. Digital marketing is the most affordable and effective way to reach out to targeted audiences in a local area.

This is where CreativeTakeMedical.com is helping transform the business of a large number plastic surgery practices in the US. CreativeTake Medical website design and SEO experts work with a goal to create plastic surgery websites that inform and educate the patients in a comprehensive manner, and at the same time, meet the challenge of achieving top search rankings for localized keywords on search engines such as Google and Bing.

CT Medical is today a recognized leader in the field of online marketing for medical professionals. CreativeTake is closely working with numerous cosmetic surgery and other practices to improve their digital footprint and build a strong online reputation.

Home Page

CreativeTake has now launched a new website BeverlyHillsPlasticSurgery.com, which is a prominent practice catering to the needs of patients in and around Beverly Hills and Los Angeles. The website designers at CT Medical have designed an elegant website, which makes liberal use of images and soft colors to present a pleasing site experience for potential patients.

The home page provides a well-defined horizontal menu of all the major sections of the website. New visitors can easily navigate through various web pages, quickly identify the information they are looking for, and feel encouraged to spend more time on the site and improve their familiarity with Beverly Hills Plastic Surgery practice.

The home page briefly describes about the overall environment and beauty of the Beverly Hills area where the practice is located. It then goes on to talk about the professional plastic surgery practice that is led by two eminent plastic surgeons in the field.

Website Sections

BeverlyHillsPlasticSurgery.com includes an “About Us” section, which separately includes sub-sections about its two plastic surgeons, Dr. David Kim and Dr. Eugene Kim. Both surgeons are board certified by the prestigious American Board of Plastic Surgery – a fact that is importantly emphasized in the website. The sections provide their professional credentials so that new patients can learn about the surgeon’s background and gain more confidence about the practice.

Beverly Hills Plastic Surgery offers a comprehensive menu of surgical and non-surgical procedures. CreativeTake Medical has provided in-depth information about each procedure performed at the practice. Separate sections are created for procedures related to the body, face, breast, and nose.

Further sub-sections about various procedures include exclusive web pages on breast augmentation, breast lift, breast reduction, liposuction, tummy tuck, facelift, otoplasty, eyelid surgery, facial fat transfer, brow lift, Botox, dermal fillers, and CoolSculpting. An entire separate section is dedicated to nose surgery or rhinoplasty.

The fantastic and cutting edge CT Medical has also provided separate sections on BeverlyHillsPlasticSurgery.com for Contact Us, Photo Gallery, Videos, FAQ, Specials, Financing, and Blog.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

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Facebook Advertising Ideas For Plastic Surgeons

Facebook Advertising Ideas 

Are you ready to increase your new patient numbers for your cosmetic surgery practice? Then it’s time to explore Facebook Ads to give your lead generation efforts the facelift it deserves!

Plastic surgeons have found that the advertising capabilities on social media platforms, in today’s digital world, have had a positive effect on their practices.

The reason is that Facebook Ads offers a chance to enhance:

  • Awareness: Enhances awareness of your practice by promoting your business page.
  • Consideration: Prompts users to leave Facebook, by clicking on your ad, and progress to the next step in the sales funnel by providing more details about them.
  • Conversations: Makes quantifiable revenue-producing activities take place.

This is the real strength of Facebook. However, to create more awareness, consideration, and conversion, you will need to develop an ad that has the following characteristics: an appealing visual, an attractive offer, model copy, precise targeting, and much more.

Plastic Surgeon’s Marketing Funnel for Excellent Outcomes

Attracting your target demographic involves setting up a simple funnel comprising four parts:

  • A precisely targeted Facebook ad
  • A landing page (also known as an opt-in page)
  • A thank you page
  • A simple follow-up email sequence and text message

Understandably, you will not get desired outcomes if you do not take the time to execute each part of the funnel meticulously. So, to set you up for success, let us take you through the entire funnel, from beginning to end.

The Facebook Ad

Facebook is the place where you will display a compelling proposition for your target audience to view and (hopefully) get excited about. It need not be glamorous, and you do not need to spend a lot of your time writing expert copy. The ultimate objective is to get clicks, or LEADS.

The most efficient ad type to achieve this goal is consideration, with the ideal goal being Traffic. Your focus is to send people to a destination on or off Facebook to procure some new patients.

Facebook presents numerous targeting options which can be overwhelming. Therefore, we share a select few as they can raise your patient numbers more effectively.

Does that sound good? Now the next step is building your ad creative. It does not need to be over-the-top but should get the audience to take action.

The Landing Page (Opt-In)

Practice websites commonly have a Contact Us form. But that is not the place to direct your leads. Why? It will confuse them once they arrive as most likely the copy and design will not be anything like what they saw on your ad.

The Thank You Page

The patient enters their details on the landing page and clicks the “Remove My Wrinkles Now!” They are now added to your email list and sent to a Thank You page.

Follow Up

In this final step of the marketing funnel, you will need to send a series of two emails and a text message. Why the text message? It gives the lead your tracking phone number which motivates them to call immediately. This is clever and professional at the same time.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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New website design for the Plastic Surgery Institute of Atlanta, GA

CreativeTake Medical Launches New Plastic Surgery Website PSIAtlanta.com

CreativeTakeMedical.com, which is a premier website design, content development and SEO company for medical professionals in the United States, has developed a new website called PSIAtlanta.com for the Plastic Surgery Institute of Atlanta, GA. The website is designed to help new patients learn all about the Plastic Surgery Institute, and the range of state of the art procedures and services it provides.

CreativeTake Medical has attained a leadership status in the area of developing and marketing medical websites in the US. In recent years, it has focused more on creating plastic surgery websites, which is one of the key areas of expertise for the company. CT Medical ensures that each of its medical websites has a unique web design that stands out in the crowded online world. It provides highly professional content that is patient-friendly as well as search engine optimized at the same time.

Online Resource of Information

The team of experts at CreativeTake developed PSIAtlanta.com as a website that would not only showcase the features of the practice, but would also serve as a comprehensive educational resource for patients in and around Atlanta, GA and other areas. The knowledgeable content creators at CT Medical have made sure that all the information provided about various plastic surgery procedures and techniques is original, accurate, relevant, and described in a patient-friendly language.

Highlighting the Strengths

On the website’s home page, CreativeTake decided to cover the key strengths of the Plastic Surgery Institute. Therefore, when a new reader visits the website, they would feel immediately assured of the kind of high standards and quality of treatments that can be expected at the practice.

The home page provides an overview about the skills and experience of Dr. McCluskey and his professional team in plastic surgery, the state of the art equipment and technologies available at the practice, and the overall commitment to achieve complete patient satisfaction in every surgical and non-surgical procedure performed at the practice.

About the Surgeon

From experience, the web development experts at CreativeTake Medical know that for a medical website, one of the most important sections is the one about the doctor who heads the practice. Therefore, PSIAtlanta.com has included an in-depth section about Dr. Paul McCluskey who is a reputed plastic surgeon in Atlanta, GA.

The exclusive section is positioned prominently on the site to help new patients learn about his education, training, experience, and achievements in the area of plastic and cosmetic surgery. It also describes Dr. McCluskey’s other academic related activities as an author.

Foundational Principles

The Plastic Surgery Institute of Atlanta follows a fundamental set of principles that constitute the core of the practice. CT Medical chose to focus on these principles in the website to let the patients know about the commitment and philosophy of Dr. McCluskey and his team. The principles are presented clearly and briefly on PSIAtlanta.com in bullet points.

Procedure Sections

The most detailed area of the website is where it described a full range of surgical and non-surgical procedures provided at the website. These include a variety of aesthetic and reconstructive procedures for the breast, body and face. Each procedure is described in a separate web page. Other sections on the site include a financial area, a blog, and a photo gallery.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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New Website Design for Metro East Dermatology and Skin Cancer Center in Shiloh, IL

CreativeTake Medical Launches New Website DermSkinCancerCenter.com

Metro East Dermatology and Skin Cancer Center is a premier practice offering cutting edge skin care solutions in medical as well as cosmetic dermatology. The practice has partnered with CreativeTakeMedical.com to design, launch and manage its new website DermSkinCancerCenter.com.

The newly launched website creates a dramatic visual impact through highly attractive images on its home page as well as other web pages. Potential patients who visit the website receive a positive experience pervading throughout the site, and feel encouraged to explore various sections of the site.

DermSkinCancerCenter.com dermatology practice is led by board certified dermatologist and fellowship trained Mohs surgeon Dr. Jamie McGinness. The astute and tremendous Dr. McGinness receives patients from Shiloh, IL; St. Louis, MO, and other suburbs and neighborhoods in this part of the Midwest for advanced skin care treatments.

The website offers an overview of Dr. McGinness’ state of the art dermatology practice, and includes comprehensive information about various cosmetic, medical and surgical dermatology procedures and techniques.

About Us Section

CreativeTake Medical content and design experts chose to highlight the qualifications and other professional credentials of Dr. McGinness prominently on the website. He distinguishes himself with a board certification in dermatology and is recognized as the only fellowship trained Mohs Micrographic surgeon in the Metro East Illinois St. Louis area.

DermSkinCancerCenter.com focuses on Dr. McGinness’ expertise in Mohs technique, which is considered the gold standard in skin cancer treatment. The site describes the high-precision surgical approach of Dr. McGinness to minimize the amount of healthy tissue removed while excising the malignant tissue, which helps improve health and cosmetic outcomes.

The website also establishes the authority of Dr. McGinness as an expert Mohs surgeon by informing the readers about his extensive experience. He has performed till date more than three thousand surgeries using the Mohs technique.

Medical Dermatology

CT Medical has included a dedicated Medical Dermatology section in the website. The section describes some of the proven and effective specialized treatments for persistent skin concerns that the practice offers. Dr. McGinness offers advanced medical dermatology solutions for skin conditions such as:

  • Acne
  • Moles & Growths
  • Benign Lesions
  • Rashes

These conditions and their latest treatment options are discussed in detail in the Medical Dermatology section.

Surgical Dermatology

Another important section in the website of Dr. McGinness is the Surgical Dermatology section. CreativeTake experts recognized that the major focus of the practice is on surgical dermatology procedures to treat skin cancers. The section describes the individualized treatment plan that Dr. McGinness creates to address the problem from its root.

The section discusses Dr. McGinness’ areas of expertise in surgical dermatology, which include:

  • Mohs Micrographic Surgery
  • Excisional Surgery
  • Reconstructive Surgery

Non-Surgical Skin Cancer Treatments

Outstanding and innovative CreativeTake Medical content providers included a separate section for non-surgical skin cancer treatments in DermSkinCancerCenter.com. The section informs potential patients that while some lesions do require surgical removal, for smaller, superficial tumors identified in the early stages of development non-surgical treatment options are also available.

Non-surgical skin cancer treatments are typically used to treat basal cell carcinomas, squamous cell carcinomas, or pre-cancerous growths, such as actinic keratosis. The website explains various non-surgical treatment options, such as radiation therapy, topical chemotherapy, freezing, and light therapy.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

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What’s the Difference between SMS and MMS blast?

SMS vs. MMS blast

SMS and MMS are the two ways in which we can send text messages. The basic difference between the two is that SMS is for text messages whereas MMS is for messages with a video or an image. Both SMS and MMS blasts are important tools in mobile marketing today.

Many potential clients prefer to read short and quick messages or view short videos. So, your conversion rates can be higher with mobile marketing techniques such as SMS and MMS blasts. Read on to understand more specific details about both these services and a comparison of their merits and disadvantages of both.

About SMS

SMS stands for Short Message Service. In simple language, this means a text message. Several types of message are commonly called as “text” messages; the factor that sets SMS apart is that it can accommodate only 160 characters of text and does not support videos and pictures.

About MMS

MMS is an abbreviation for Multimedia Messaging Service. As the name indicates, it supports communication of multimedia besides text. Videos, audios, pictures, and GIFs can all be sent using MMS. Another way it differs from SMS is that MMS supports up to 1600 characters of text, so you can share a greater amount of content.

How do SMS and MMS Compare to Each Other?

Both SMS and MMS provide an excellent interface for engaging customers but each one has its own merits and disadvantages. One may be better than the other in certain situations and you have to decide which one to use based on your project budget and the outcome you desire from your communication with customers.

Merits of SMS

  • SMS messages are restricted to 160 characters, so they have to be brief and to the point. This makes it easier for the end user to understand what is being conveyed.
  • SMS messages are less expensive than MMS messages.
  • Most US-based carriers offer unlimited texting plans, so subscribers do not incur any cost.

Demerits of SMS

  • When all you can send is text without any emoji or photo or video, your message cannot be as interesting as an MMS. This can make it difficult to catch customer attention.
  • The 160 character limit is a problem if you need to send longer messages.

Merits of MMS

  • MMS messages can grab attention more effectively. They accommodate videos and pictures which definitely hold a greater appeal for the receiver.
  • With a character limit of 1600, MMS allows the sharing of even large text messages.

Demerits of MMS

  • MMS messages cost much more than SMS messages. If, like most businesses you are budget-driven, you cannot afford to spend more on messaging, so this may limit the number of messages you send.
  • MMS messages cannot reach those persons who do not have smartphones or those whose cellular plans do not provide access to MMS.
  • You will incur additional expenses to create the videos or images or graphics that you want to include in the message.

Choose an experienced digital marketing agency that can include mobile marketing along with website promotion and SEO to deliver the best outcomes for your campaign.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

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Voice search is increasing. How can your company leverage it?

Voice Search

Tech giants are investing significant time and money into gadgets that comprise digital assistants. Voice search is gaining growing appeal and acceptance.

Amazon gave massive discounts on products such as Echo, Echo Plus, and Echo Dot which feature Alexa on Black Friday which showcases the retail giant’s commitment to sell voice search and digital assistants.

The company’s strategy paid off immensely with consumers buying millions of Alexa-enabled devices over the Black Friday weekend. Alexa devices were best sellers all over Amazon with Echo Dot being the top-seller across various categories worldwide.

Amazon’s success indicates that the technological focus on voice search and digital assistants will increase even more. Some of the largest tech enterprises across the globe offer smart speaker and mobile devices with digital assistants such as Google Assistant and Apple Siri.

Private medical, dental, and cosmetic surgery practitioners should choose to work with SEO experts who are willing and capable to adapt to the changing search technology, and implement cutting edge voice search driven SEO strategies to promote their practices locally.

Advanced Voice Search Functions

Voice recognition software has gone beyond merely simple searches today. Amazon commercials frequently feature customers telling the Echo to play the music of their choice (via a Bluetooth system), and similar functionalities.

In the recent past, behemoths such as Google and Walmart have joined hands on voice-based shopping. Many analysts believe that voice will be a significant driver in the retail industry in the future. Certain estimates forecast Alexa as being a $10 billion enterprise by the year 2020. It is amazing this many people want a gadget like that in their home.

Voice-based shopping growth has undoubtedly caught the attention of Amazon which has lowered its rates for Echo devices. The company knows that the use of more Echo devices in homes means that they will also be used more for shopping. According to studies, owners of Amazon Echo buy more from Amazon after purchasing Echo devices.

With every passing year, the use of voice search and devices that use digital assistants continues to increase. Further to the apparent relevance for these tech behemoths, this shift in customer behavior has far-reaching business implications ranging from retailers to SEO firms to e-commerce portals.

With regard to marketing, this change means that old SEO techniques will not be as effective. This will force companies to customize their web presence to the growth of voice technology.

Website Optimization for Voice Search

Digital marketing strategy in the past was geared towards specific keywords as well as variations of those keywords. However, voice search optimization involves understanding how people actually speak. To position a business for voice search means answering consumer questions and providing searchers with the precise results that they are seeking.

In some ways, this will make keyword research even more difficult. However, it can also be a more significant opportunity as the customer that locates a business will be targeted more and most likely find the content relevant.

Voice search is not optional anymore with every quarter bringing continual growth. It is now a must-have solution for all businesses.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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Cosmetic Plastic Surgery Marketing Tactics

Cosmetic Plastic Surgery Marketing 

Today people are increasingly seeking plastic surgeons to improve or augment a wide range of aesthetic issues. Simultaneously, prospective patients are becoming concerned about the quality and trustworthiness of plastic surgeons that they ultimately decide to consult.

Potential patients are conducting online research considering any specific procedure or surgeon. Therefore, it is vital to have an effective cosmetic surgery marketing plan in place to be able to reach potential patients, both in the research stage, and the stage when they are going to choose a surgeon to set up an appointment with.

Some tactics to develop a robust plastic surgery marketing plan are as follows:

Plastic Surgery Website

A plastic surgery website is the ultimate marketing tool for your practice. You can include various types of media into your site that can offer prospective patients information to help them make the decision to come and visit the practice.

It is a poignant idea to focus on the content on the website that is easily understandable and can appeal to a broad base of audiences. Upon understanding more about the practice, people are usually encouraged to set up a consultation.

Plastic Surgery Landing Pages

It is important to focus heavily on the landing pages. This is the place where you convert your visitors into prospects. Each landing page should be specific in nature. Certain pages may contain educational content, while others might focus on getting visitor details to be able to engage them in marketing campaigns later on. Some examples of landing pages are:

  • Download various educational tools
  • Subscribe to an email list or blog
  • Request further information
  • Scheduling a consultation
  • Sign up for a rewards club or loyalty program
  • Sign up to attend a special event

Plastic Surgery Blog

Blogs have been a very effective technique to market plastic surgery practices. Individuals seeking information on procedures that you offer will go through blogs. In the blog, focusing on creating relevant content and drawing attention to your clinic is crucial.

A blog should be seen as the second most effective tool to add to your inbound marketing strategies. It allows you to brand yourself as an expert and will allow you to meet potential patients. Simultaneously, you can use your blog to share information about a wide array of procedures that you provide and the purpose of these surgeries.

Social Media for Plastic Surgery

Social media can help in various ways, including:

  • Promotion of special offers
  • Offering links to content on your site
  • Showcase before and after images
  • Conduct various surveys and contests
  • Use social media to implement an advertisement campaign

The use of social media should be a key element in your plastic surgery marketing plan. Using social marketing effectively will help you engage with your present and prospective patients. It will also enable colleagues to refer to you through your social media website.

But only being present on social media will not accomplish marketing outcomes on its own. You must develop a long-term social media campaign plan and share your insights and expertise actively through Facebook, Twitter, Instagram, and other social channels.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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Social Media Services for Your Plastic Surgery Practice

Plastic Surgery Social Media

With over a billion active users on Facebook alone every month, it is difficult to ignore the marketing power of social media for your plastic surgery practice. Social media engagement is also relevant from an SEO perspective because the search engine algorithms are designed to include social media signals while determining rankings in search results.

CreativeTake Medical is a premier website design, content development, online marketing and SEO company working exclusively for plastic surgery and other medical practices across the United States. Social media services are a key component of the online marketing strategy that CT Medical will create for your plastic surgery practice.

Major Social Networks

CreativeTake has the necessary expertise and vast experience in developing successful social media strategies for plastic surgeons across various social networks. Some of the major social media platforms that can be a part of your overall online marketing plan include the following:

Facebook

CT Medical will you create a professional-looking company Facebook page for your plastic surgery practice. With regular support and tips, you can build a thriving account that can garner likes, comments, and shares from potential patients in the local area where your practice is located. Facebook can be the most significant part of your social media and medical marketing strategy, where you can engage with your target audiences and gradually increase the traffic for your practice website.

Twitter

You can generate a substantially number of followers on your official Twitter account for your plastic surgery practice. Provide relevant and useful nuggets of information, news and updates, links to your blog posts, images, and videos through your Twitter account. If your posts get re-tweeted, you can continue to build a greater following and reach out to a large number of potential patients in the local area.

CreativeTakeMedical.com can guide and support you through this process.

YouTube

Online videos can make a great impact on the viewers and help you achieve your marketing goals. A video is the most convincing form of communication, and a very large percentage of online audience prefers to watch videos as compared to receiving information in text or other forms. Creative, short videos can be posted easily on YouTube, and provide excellent exposure for your practice. You can also embed YouTube videos on your plastic surgery website and other social media channels for improved traffic and SEO benefits.

LinkedIn, Tumblr, Instagram, and Pinterest are other highly popular social media networks that you can consider. CT Medical can build an integrative social media strategy, which is a part of the overall online medical marketing effort your plastic surgery practice. You can steer ahead and outmaneuver your local competition in terms of online exposure, search rankings, and local web traffic.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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How Healthcare Marketing Has Changed Under Trump

Healthcare Marketing Has Changed 

The world of marketing has found the policies of the Trump administration largely favorable states Dick O’Brien, EVP of government relations at the 4As while speaking at the Coalition for Healthcare Communication conference held in Washington, DC.

The Republican tax-reform law has turned down a previous proposal to decrease the percentage of ad spending that could be tax deductible as a business expense.

The Trump administration also rejected a proposal to make changes in the ways that Internet services providers use to gather data from an opt-out to an opt-in method. Most consumers would not choose an opt-in for data collection.

Emphasis on Data

O’Brien explains that this change could have made the collection of data for marketing purposes very challenging. This year data will be under the spotlight for marketers as the European Union’s GDPR stipulations are slated to become effective and the Cambridge Analytica scandal highlights the collection and usage of data.

O’Brien describes that if the focus in 2017 was on taxes, the emphasis is on data for 2018. This will impact their ability to collect data as the end-use of this data will be in question. However, he explains that his organization may not find this as challenging as they already have self-policing measures in place for data collection.

4As and other organizations are trying to manage issues such as fake news and privacy by developing a standardized icon for all political advertisements. When visitors click on these icons, they will receive information on who that spot supports and who purchased it.

Gottlieb’s Activist Tenure

According to panelists at the Rising Leaders Conference, FDA Commissioner Scott Gottlieb experienced an activist primary year.

He has a multi-faceted agenda that includes policies on issues ranging from the opioid epidemic and off-label product use to broadening the Right to Try legislation which the Congress passed this week as well as making the process of drug approval more efficient.

Under Gottlieb’s leadership, the FDA is also identifying ways to clarify product-related communications such as off-label communications, pre-approval communications between payors and producers, and product promotion on social media.

Kellie Combs, the counsel for the medical information working group at law firm Ropes & Gray, elaborates that the rules regarding off-label use have lacked clarity for some time. However, now there is an effort to make these rules more transparent.

New Trends in Healthcare

The main trends in healthcare marketing under the Trump administration are as follows:

  • The changing environment in the healthcare industry may always continue to evolve
  • The competition between medical care providers and facilities will increase so prices will come down which was not the case in the years before, competition was limited and eliminated in some cases which forced prices up
  • Patients will become better informed
  • The delivery of healthcare will continue its move to a retail outlook
  • While costs may inhibit consumer spending, transparency in price will be a primary consideration

The policymakers and the FDA have a key concern regarding firms transmitting wrong information to doctors and consumers. The agency is striving to create the right balance, but progress is slow.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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Google search mobile-first indexing – what you need to know for SEO

There Is No Separate Index for Mobile

Instead, mobile-first indexing means Google primarily uses the mobile version of the webpage for ranking and indexing purposes.

In 2018, Google explained that with mobile-first indexing, the URL of the mobile-friendly version of your site is indexed.

Gradual but Imminent Transition

In November 2016, Google began experimentation with mobile-first indexing. The company’s search engine indexing, crawling and ranking systems used only the desktop version of the webpage’s content until then.

The search engine service provider has identified that relying exclusively on the desktop version can lead to challenges for searchers using their mobiles as desktop content varies from mobile content on occasion. At present, most searchers use mobiles.

This makes mobile-first indexing important as its goal is to use the mobile version of the webpage to ensure that the search results align with the content that the user views when they click through.

However, this transition will be gradual and Google elaborates that ranking is not a consideration currently, yet:

Increased Mobile Search Efficacy

The focus of mobile-first indexing is how content is gathered rather than how it is ranked. Mobile-first indexing does not have an advantage regarding rank over mobile content that is not gathered through this method yet or content for desktop. Furthermore, desktop content will continue to enjoy representation in the index.

Notably, Google will not be implementing two search indices as proposed earlier. The “mobile-first index” is not separate from the main index which has been in existence since Google initially started crawling pages. The company is merely migrating from desktop version indexing to mobile version indexing of the content.

Site managers and develops must take note of this development.

Create Mobile-Friendly Content

The websites that Google chooses to move to its mobile-first indexing will receive notification through the Google Search Console. Site owners will experience a “significantly increased crawl rate” from the Smartphone Googlebot. Additionally, Google will begin displaying the page’s mobile version in search results and cached pages.

At the beginning of the year, Google launched an advanced version of the Search Console. Performance was a crucial factor in the update, and now the company is devoting the same attention to mobile.

The broad overview here is that Google is encouraging webmasters to create mobile-friendly content. Even though mobile-first indexing does not impact page rankings at present, Google still assesses content in its index to understand how suitable it is for mobile interfaces.

In case you have an individual mobile site, you would want to consider the following two factors:

Content

Ensure that the mobile version of your site has poignant and relevant content just as your desktop site does.

Structured Data

Your site’s mobile and desktop versions should contain the same structured data markup.

Currently, Google ranks sites that are “mobile-friendly” higher while ranking mobile interstitials negatively. July onwards, the company’s search engine will also place mobile pages that are faster in better positions to be found and seen.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

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