Cosmetic Plastic Surgery Is On The Rise | Palm Desert | Palm SpringsThere has been a remarkable increase in the number of plastic surgeries in the last decade. According to new data published by the American Society of Plastic Surgeons, in 2019 as many as 18 million people underwent minimally invasive and surgical cosmetic procedures. This figure has increased by a quarter from 2018.

Cosmetic surgeries have been on a steady rise for the past 5 years. However, it’s critical to note that cosmetic and plastic surgeries are different from each other, even though the terms are used interchangeably. 

Plastic surgeries focus on reconstructing body parts that have been damaged due to burns, trauma, or disease. Cosmetic surgery on the other hand deals with body enhancement. 

What motivates people to choose cosmetic surgery?

The author of a United Kingdom study analyzed a questionnaire of 204 participants to identify the driving factors of cosmetic surgeries. The questionnaire included several questions from various categories, such as life satisfaction, self-esteem, religiosity, media consumption, self-rated physical attractiveness, and general attitude towards cosmetic surgeries. 

The idea behind the study was to allow researchers to understand the influencing factors behind a person choosing the path towards cosmetic or plastic surgery. The researchers were also keen to identify the factors that primarily affected a person’s perceived benefits from the procedure. 

The results showed that low self-esteem and religious beliefs were the driving factors. These were significant predictors of a person opting in for cosmetic surgery. Predictors for a person’s perceived benefits included media consumption, religiousness, biological sex, and life satisfaction. 

The findings highlighted that women who rated their life satisfaction, self-esteem, or attractiveness low were more likely to undergo cosmetic surgeries. These women were also seen to have higher media exposure and fewer religious beliefs. 

The number of men considering cosmetic surgery was far more as compared to women, although, women were more attracted to the concept. 

The study significantly underlined the powerful effects of religiousness and media exposure. People who are more religious tend to perceive cosmetic surgery to be in contrast with their beliefs. People with high media exposure are more vulnerable to believing that cosmetic surgery has significant benefits. 

Top 5 cosmetic procedures in 2019

The top five cosmetic procedures of 2019 as reported by the ASPS were:

  • 313,735 procedures – Breast augmentation 
  • 258,558 procedures – Liposuction
  • 213,780 procedures – Nose reshaping
  • 206,529 procedures – Eyelid surgery
  • 130,081 procedures – Tummy tuck

While liposuction and breast augmentation rose by 5 and 4% respectively from 2018, there was a slight decrease in the number of facial procedures. 

Minimally invasive cosmetic procedures have also increased in 2019 as compared to 2018. Soft tissue fillers, botulinum toxin type A (Botox), and chemical peels are the three most popular types. These have been up by almost 2% since 2018.

The focus is on individuality

ASPS data shows that in 2019, three out of five procedures were focused on individuality and enhancing body looks. The number of breast augmentation procedures increased by 13,000, while surgeons performed 12,000 more liposuctions during the year. These are not trends but aspects of our culture.

The marginal decrease in the number of facial procedures can be attributed to the popularity of available alternative options, such as eyelid puffiness improvement and non-surgical nose reshaping.

About CreativeTake

CreativeTake Medical is a full-service Website Design and Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We apply this nuanced knowledge and in-depth experience to create effective, custom-tailored marketing plans and websites for each of our clients. Every website is meticulously designed to maximize search engine optimization (SEO) while remaining easy to navigate, visually breathtaking, informative, and succinct.

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Digital Marketing For Plastic Surgeons | Palm Desert | Palm SpringsThere was a time when newspapers ads, billboards, magazines, TV commercials, and radio spots were enough to attract new patients looking for a plastic surgery. However, with the advent of the internet and an increasing digital world, traditional marketing strategies are in need of an overhaul. Political campaigns all the way to shoe companies know all about this, for example. 

This short guide will explain the steps involved with digital marketing for plastic surgeons.

Attract new patients

Traditional marketing methods involve prospects to approach the medium to actually consume the advertisement. However, digital marketing is a fresh technique wherein brands can approach their potential clientele right where they are. However, there is tremendous research that goes into this.

You need to know the answer to the following questions to identify your targeted patients:

  • What is the age bracket?
  • What is their occupation?
  • How does their family equation look?
  • What interests them? Or what drives them?

You can develop a basic persona of the ideal patient using these details. This is something like developing a background for your favorite TV show character. You need to build your marketing strategy around these targeted personas and address their desires and needs. 

The “attraction” stage is an important step to the success of the whole strategy. 

Induce conversions

Attracting new patients is just the tip of the iceberg. The real work starts when you have their attention and need to keep them engaged. This requires publishing multiple content pieces across a variety of channels. It is important that content is created to add value and provide information. 

Few examples of content include:

  • Blog posts describing a liposuction
  • Social media ad linking to an infographic that provides skin care tips
  • E-book on what to expect after your first face lift
  • Video about different types of breast augmentation

By delivering tailored content that informs, educates, and adds value to the target audience, you can convert an attracted persona into a qualified “lead”. 

Closing the deal

Now that your efforts to develop a rapport with your audience has paid off, and they have successfully turned into a qualified lead (with the right contact details), it is time to close the deal. You can guide them towards choosing your clinic for their procedure with the help of decision-focused content. 

Few examples include:

  • A sequence of emails explaining their desired procedure, credentials of the surgeon, video testimonials, before and after photos, and finance options. 
  • An eBook explaining the procedure in detail, with potential side effects and benefits associated with it. The book could also detail the prep procedure, what to expect before and after, scarring, recovery details, and a short bio of the surgeon. 

This step in digital marketing is focused on tipping the scales in your favor. You have already established rapport and trust. Now, you need to negotiate and encourage a decision. 

Delight the patient

This stage is devoted to delighting the patients after the procedure is done. You begin by asking the patient whether everything was satisfactory. If yes, encourage them for online testimonials. If not, understand how things could have been carried out in a better manner. You can invite them to future engagements as well to build lasting relationships.

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How to Choose The Best Digital Marketing Agency | Palm DesertThere may be various unique reasons for seeking help with digital marketing. However, you should be able to pinpoint clear-cut issues that require attention. It is vital to define these reasons thoroughly before even starting your search. 

Some suggestions to identify an effective marketing agency are as follows:

Do Your Homework

The most ideal way to ensure that one establishes a partnership with an agency that will create results is to identify one that has a proven track record of doing that. Digital agencies that are established should be able to showcase some of their previous work and how they will be able to work with your company to achieve your specific goals.

A digital agency with a niche in your area may indeed be a good fit. When reviewing the agency’s track record for success, it is also essential to keep in mind the kind of companies that they work for. 

Choose a Digital Marketing Company that Fits Your Style

It is vital to bear in mind that these agencies are not merely selling their client’s products, but their own as well. Upon researching different agencies, assess how they market themselves. 

If you like the appearance of their website and find it convenient to navigate, this is a good indication that this agency may be a good fit for you. If their website is not as exciting to you, it is a red flag. The website of a concrete marketing agency will inform you about who they are and what exactly they do. 

Also, style goes beyond the mere look of their site and work. They also want an agency that will be a good fit with your company’s culture and your way of conducting business. In case you emphasize casual as a part of the business brand, a professional agency that is more corporate may not be a good fit for you. 

A smaller business may need to be matched with a smaller marketing agency. Similarly, local enterprises may want to work with marketing agencies in their local area, and so on. 

Devote Time Planning for the Long-Term

Digital marketing is not meant to offer effective outcomes simply by throwing money into plans. Working with a marketing agency will be a strategic partnership and one that can be seen as a long-term relationship. While it may take some time to choose the right partner, it will surely be worth it. However, an impulsive decision can lead to a wastage of time and money.

Identify the Best Value, Rather than the Best Price

In the final decision, the price tag will obviously be a vital consideration. However, you should not go with whoever offers the cheapest rate. The agency that offers the cheapest rates will rarely provide the best value. 

Instead, it is best to ask about what you will get for your money and develop clarity on what is expected from you. This can enable you to develop confidence that your money is not being wasted, rather being invested in the future of your company.

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What's The Difference Between Customizable & Custom Sites | Palm DesertCustom websites are made specifically with the client’s needs in mind and are unique. On the other hand, customizable sites are template-based and have a generic appearance.

Customizable Sites are Similar to Fast Food

Customizable sites can be thought of like the Chipotle restaurants. A patron waits in line and creates their meal from set ingredients. Similarly, customizable websites are templates with set layouts. 

The user may be able to change the colors and pictures, but the site will appear similar to many other websites due to the templates. This is similar to how Chipotle’s burritos and bowls differ marginally in ingredients.

Templates essentially allow users to take their content and plug it into a set layout. If the end result is not to your liking, you will not have the flexibility to make the necessary changes. At times, a user can customize the layout themselves, but only after paying the company for the template along with the ability to change it. 

Custom Websites are Similar to Engaging a Personal Chef

In comparison to customizable sites, custom sites are in an entirely different class. Rather than going to Chipotle for dinner, custom medical and dental sites are similar to having Chef Rick Bayless cook a meal for you in your own kitchen. 

The chef would use the choicest ingredients, understand your likes and dislikes, and create a unique dish that works for your palate. This would impress your guests, and they would enjoy the time spent with you. Ultimately, you would want visitors to your website to have a similar experience. A custom website is designed depending on the mission and needs of the practice. 

Custom Site: Value

Apart from the apparent top-to-bottom customization missing from template-based websites, customizable designs also present other limitations that have a direct impact on the patient base. In general, these platforms do not have a strong support system capable of quickly resolving emergencies, such as a hacked site or a buggy user experience. 

Besides, whatever technical assistance that these template services offer will not likely deliver the quality of service that a custom website and digital marketing company would provide. The consumer base of template-based companies is usually so extensive that they have less incentive to offer superior services. 

Custom-made websites reinforce the brand and address concerns that the practice will become similar to competitors’ sites due to the use of the same website design. With a custom site, you are not only paying for an appealing, tailored website but also investing in tools to grow your practice.

What experience do you want your patients to have?

The practice website is a virtual storefront. How do you want it to look, and what experience do you want your visitors to have? Understanding the difference between custom and customizable sites can help you decide on the type of site that best complements your practice. 

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Instagram Restricts Cosmetic Surgery Ads  to Users Under 18 | Palm Desert

Several groups have voiced concerns about the effects of such advertising, especially on younger, more gullible users. On its part, Instagram states that it wants its platform to be a place of positivity for everyone using it. It further states that this policy is an element of their continuous work to reduce the pressure that individuals can sometimes feel due to social media. 

Instagram has also been testing the elimination of total “Like” counts on posts in specific regions as well as removing graphic pictures of self-harm, a decision that it announced in February. 

What’s wrong though with someone wanting to look good?

Influence of Instagram on Health and Cosmetic Issues

As Instagram is a platform that is based on visual representation, such measures are especially important. According to some reports, Instagram is indeed the worst social forum for such effects. 

A study by the Royal Society for Public Health in the UK conducted in 2017 showed that the use of Instagram had the most significant effect in terms of increased levels of depression, anxiety, and bullying. 

Besides the new restriction on diet and cosmetic surgery advertisements, Instagram has also stated that any content making a “miraculous” claim regarding a weight-loss product or diet will not be eliminated from the platform. 

Such changes could be detrimental to the growing culture of influencers and lifestyle gurus who promote various diet products. However, the positives outweigh the potential negatives by a large margin. 

How do the New Changes Work?

Promotions that are unrealistic will be removed, and young people will be restricted from seeing certain posts pertaining to cosmetic surgery and dieting if they have an incentive to purchase.

In addition, users will be able to report the posts that they believe are in violation of the policy. Instagram will review such cases and decide whether they should be restricted or removed. 

These changes are also applicable to Facebook, which owns Instagram.  However, these restrictions are only meant for users that Instagram known to be under 18 years of age. The platform does not ask users to reveal their age upon signing up. 

Rather, users that are signing up only need to tick a box declaring whether they are over 18 or not. In case they sign up using a Facebook account, their age is taken from their Facebook profile, which is also typically unverified. 

Why is Instagram introducing these Changes?

In recent times, there has been growing concern over the impact the cosmetic and diet industry is having on individuals through the promotion of unreasonable goals. So Instagram is OK with people being over weight? 

A BBC investigation uncovered that kids swapping graphic weight loss images and suggestions on how to make their condition extreme were common on Instagram. 

According to Emma Collins, Public Policy Manager at Instagram, the platform wants to be a positive place for every person using it. She also informs that the social media policy has been changed in discussion with top experts in the field. Do these top experts know what being obese does to someone’s life and health? Perhaps they should be asked that. 

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CreativeTake Medical Launches New Dermatology Website for southerndermatologynola.com in New Orleans, LA

New Orleans LA New Dermatologist Website Design Dr Katy Wiltz Dr Elizabeth WilliamsonOver the past two decades, CreativeTake Medical has unwaveringly pursued excellence in digital marketing for medical professionals across the United States and assisted hundreds of practitioners in accomplishing their business objectives.

CT Medical has perfected the art of creating patient-friendly websites and content for dermatologists, plastic surgeons, and other medical practitioners.

At the same time, CreativeTake focuses on search engine optimization to broaden the targeted local reach of the site to potential patients in the local area where the practice is located.

New Website for Dr. Katy Wiltz and Dr. Elizabeth Williamson

CreativeTake Medical has recently launched a new website SouthernDermatologyNola.com, for board-certified dermatologists Dr. Katy Wiltz and Dr. Elizabeth Williamson.

This website is a stellar example of a distinguished and unique online resource on dermatology, which also serves its purpose of promoting Southern Dermatology of New Orleans in an outstanding manner. The website truly reflects the quality and standards of services provided by the practice.

Southerndermatologynola.com has been developed with an exclusive focus on skin-related procedures. The website serves as an excellent educational and informational resource to new patients who may be considering skincare procedures for cosmetic or medical purposes.

‘About’ Section

CreativeTake Medical understands from experience that the most crucial section of a doctor’s website in most cases is the ‘About’ section.

This section should offer thorough information about the doctor’s academic background, specializations, experience, achievements, and awards. New patients usually like to know more about the doctor before they decide to set up a consultation at the practice.

CT Medical has ensured that southerndermatologynola.com features in-depth and accurate information about Dr. Wiltz and Dr. Williamson, who are board-certified dermatologists. New patients can garner insights into the dermatologists and learn more about their commitment to skincare.

Section on ‘Services’

CreativeTake Medical understands from extensive experience that most new visitors to a dermatology website would like to learn more about a specific procedure that they may be considering.

SouthernDermatologyNola.com offers pertinent and precise information about various procedures in language that is easy for new patients to understand.

The services are categorized into three broad sections, i.e., cosmetic dermatology, medical dermatology, and skin surgery. Each section has a separate web page detailing the procedures offered by the practice.

Patients can conveniently identify and review information about the exact procedures that they seek, which will enable them to be better prepared for a thorough initial consultation with the dermatologist.

Other Sections

SouthernDermatologyNola.com has a comprehensive FAQ section. This section offers patients in-depth answers to commonly asked questions. Patients can receive information on some relevant questions in advance of seeking an appointment at a practice.

The website also features a “Contact Us” section that patients can utilize to set up an appointment at the practice. This section also displays the practice location and contact information. The website also features separate sections on patient reviews and testimonials to help patients understand more about the practice from the perspective of previous patients.

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­­CreativeTake Medical Launches New Website for drheatherroberts.com in Los Angeles, CA

Los Angeles CA New Dermatalogist Website Design Dr Heather RobertsCreative Take Medical has recently launched a new website DrHeatherRoberts.com for board-certified dermatologist and laser surgeon Dr. Heather J. Roberts with over two decades of expertise in skin rejuvenation, acne, and anti-aging treatments.

The site has been developed with the twin objectives of serving as a comprehensive digital resource for dermatologic therapies as well as promoting the services offered by the dermatology practice.

DrHeatherRoberts.com has been created as a patient-friendly website. The site includes content written and presented in easy-to-understand language but without any compromise on the quality and correctness of medical information.

CTM’s team of experienced website designers and content developers has offered a unique look to the website to showcase Dr. Roberts’ practice in a professional manner.

‘About’ Section on the Website

DrHeatherRoberts.com features a detailed ‘About’ section that covers pertinent and current information about Dr. Heather Roberts as well as board-certified medical and cosmetic dermatologist Dr. Christine Choi Kim. In general, new patients are concerned about the doctor’s professional background, qualifications, experience, and achievements.

Creative Take Medical understands from experience that new visitors usually spend more time on this section and often make a decision on setting up an appointment at the practice on the basis of how they feel about the physician’s credentials and the facilities that a specific practice offers.

For this reason, CT Medical’s site development team invests maximum time and effort on this section.

Dr. Roberts’ and Dr. Kim’s credentials have been featured in a concise, transparent, and comprehensive manner to enable new patients to attain familiarity with their dermatologist and feel encouraged to set up a consultation at the practice.

Section on ‘Procedures and Treatments’

Another significant section on DrHeatherRoberts.com is the ‘procedures and treatments’ section. This section offers detailed information on various skin treatments available at the practice, and is divided into five subsections, namely, injectables, laser and light therapies, skin cancer treatments, acne treatments, and photodynamic therapies.

Each treatment option is described in-depth through individual web pages. This makes it easy for new patients to identify the procedure that they are seeking and gather useful information about it.

Some advanced treatments offered by the practice include dermal filler injectables, cutting-edge laser treatments, and photodynamic therapy for cancer treatment. Patients can understand more about these procedures to garner a basic idea for a more productive consultation with Dr. Roberts.

‘Conditions’ Section

DrHeatherRoberts.com also has a comprehensive ‘Conditions’ section. This section outlines various skin conditions and offers detailed information about each condition through an individual web page.

Patients can easily search for the condition that they seek to address and gather detailed information about it. This section also offers reasons for why a specific condition should be treated promptly for best results.

Other Sections

The website features a before and after image gallery with photos of previous patients who have undergone specific procedures. The patient can review this gallery to gain a better understanding of the results that they can expect from a particular procedure.

The ‘Contact Us’ section comprises an online form that patients can use to set-up consultations as well as features the practice location, policies, and information on insurance.

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CreativeTake Medical Launches New Website for DrBramKaufman.com in Cleveland, Ohio

new medical website design drbramkaufman

CreativeTake Medical has recently launched a new website, www.drbramkaufman.com, for board certified plastic surgeon Dr. Bram Kaufman.

The site has been designed to serve as an in-depth resource for information on various advanced cosmetic surgery procedures.

This website has been developed to be patient-friendly and easy to navigate. It features content that has been written and presented in a straightforward manner but ensuring that the integrity and quality of the medical information remain intact.

CreativeTake’s specialized team of content developers and website designers have created a unique look for Dr. Kaufman’s portal to present his practice in a professional and distinctive manner.

Section on ‘Dr. Kaufman’

The new site www.drbramkaufman.com features a comprehensive section on the plastic surgeon, titled “Dr. Kaufman.” This section presents current and pertinent information on the surgeon.

Typically, new patients are interested in the doctor’s background, qualifications, achievement, and experience.

CT Medical understands from its extensive experience that prospective patients often spend a significant amount of time on this section and make a decision on seeking a consultation with the surgeon based on how they feel about the doctor’s history as well as the facilities and services that the practice offers.

Therefore, CreativeTake Medical’s team focuses significant time and energy on this section. Dr. Kaufman’s background, education, qualifications, and experience have been presented in a concise and matter-of-fact manner, which makes it easier for patients to quickly understand the depth of his training and experience.

Section on Procedures

Another important section on drbraumkaufman.com is the “procedures” section. This section provides patients with detailed information on the specific procedure(s) that they seek.

The section is divided into five sub-sections, i.e., face, body, breast, hand surgery, and skin. Each of these sub-sections further features various procedures related to a specific body area.

Upon clicking on a procedure that a prospective patient is interested in, they arrive at a page that offers detailed information on that specific service. Patients can gather more details about procedures through these specific pages and attain a basic idea of the procedure as well as facilitate a more effective consultation with Dr. Kaufman.

Photo Gallery

Drbraumkaufman.com has a detailed photo gallery, which is organized according to specific procedures. New patients can review this section to develop realistic expectations on what they can or cannot expect from a specific procedure.

This enables the patient to achieve more satisfactory outcomes and lessens the possibility of disappointments at a future stage, when it may be difficult to reverse the results of a procedure.

Other Sections

Dr. Kaufman’s website also contains a section titled “Patient Resources.” New patients can fill out an online form to set-up a consultation or ask any questions that they may have. “Plastic Surgery Information” and “Breast Implant Resources” are also a part of the “Patient Resources” section.

It offers patients further information on these procedures as well as post-operative care instructions enlisted according to specific procedures.

The “Contact Us” section offers information on the multiple office locations along with directions. This section also features an informative blog page.

About CreativeTake

CreativeTake Medical is a full-service Website Design and Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We apply this nuanced knowledge and in-depth experience to create effective, custom-tailored marketing plans and websites for each of our clients. Every website is meticulously designed to maximize search engine optimization (SEO) while remaining easy to navigate, visually breathtaking, informative, and succinct.

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CreativeTake Medical Launches New Plastic Surgeon Website PlasticSurgeryWashingtonDC.com in Washington DC

Washington DC New Plastic Surgery Website DesignDr SundinIn the field of plastic surgery marketing, CreativeTakeMedical.com is one of the premier firms providing cutting edge website design, content development and search engine optimization (SEO) services to a large number of plastic surgeons and medical spas.

CreativeTake works closely with the plastic surgeon and their team to develop a website that truly reflects the personality of the practice, and is magnetic enough to attract a continuous flow of potential patients from local areas.

CreativeTake has now launched PlasticSurgeryWashingtonDC.com to represent the practice of the remarkable and sagacious board certified plastic surgeons Dr. Burton Sundin and Dr. Reps Sundin. Drs. Sundin already have two thriving websites that are supported by CreativeTake for the Virginia Institute of Plastic Surgery and Modern Body Contouring and Laser Center.

 

Comprehensive Home Page

One of the unique elements of PlasticSurgeryWashingtonDC.com is its all-encompassing home page. As most of the first-time site visitors are likely to land on the home page, the page includes all the important links in prominent display format with impressive images, apart from the standard menu buttons. Some of the most popular procedures offered at the practice are presented with icons and images right on the home page.

The home page also includes effective displays for call to action, inviting new visitors to request a consultation online. A link to before and after photos is prominently presented on the home page.

Finally, the page also invites visitors to engage with the practice via social media, and provides social icons. A location map and directions are embedded at the bottom of the home page, making it convenient for site visitors to find nearly all relevant information on the page.

The design of the home page, backed by subtle color themes, clear fonts, and attractive images, creates a refreshing and joyful site experience for the readers. Although the home page contains comprehensive links and displays, but there is no clutter and everything is presented in a seamless, navigable manner. The website is mobile compatible to ensure a uniformly efficient site experience across all sizes of mobile screens.

 

Key Sections

PlasticSurgeryWashingtonDC.com provides dedicated web pages for various sections of information. The “About Us” section of the site includes detailed sub-sections providing information about the professional credentials and background of the sensible and canny Dr. Burton Sundin and Dr. Reps Sundin. It additionally includes sections for the aestheticians and staff who are a part of the practice.

The main section for “Procedures” is sub-divided with individual sections for Body, Breast, Face, Laser, and Hair, which further include multiple sub-sections for various procedures. A section for “Photos & Videos” provides visual information about the potential results of different procedures. A separate section called “Medspa” includes sub-sections detailing the various non-surgical cosmetic procedures offered at the practice.

Patient testimonials are presented in a dedicated section to let new visitors gain insights about the practice from the perspective of actual patients. Other major sections of the website include Specials and Events, Financing, Blog, and Contact Us. CreativeTake Medical teams will continually update site content in order to deliver most relevant and current information to potential patients each time they visit the site.


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New Content Ideas for a Medical Website

Content You Can Create That Will Drive More TrafficIf content marketing is in the early stages for your practice, it’s an astute idea to launch your blog and start creating content.

After the blog is established and well-received, you can throw in a new type of content. This can create immediate differences in terms of new traffic, targeted visitors, better SEO, and higher conversion rates.

The following types of content can drive more traffic to your practice website as well as social media profiles:

Blog Series

Blogs are great for various reasons, including providing targeted audiences with tremendous value by exploring a specific topic in-depth over time.

Blogs are also excellent for search engines as you will have multiple posts/pages of content on a topic. This will increase your authority on that specific topic for search engine crawlers, which are the bots that scan portals to rank them appropriately.

Ebooks

Longer-form content should be protected or only available when visitors provide their email addresses. This allows you to move more prospective patients into your marketing funnel and move them down the pipeline to becoming new patients. Ebooks can be an extension of blog series or offer technical specifications of procedures from your practitioners.

Infographics

A majority of people are visual learners. This is the reason for the immense popularity of infographics. It is a good idea to create infographics based on statistics that pertain to your practice, such as the number of procedures and which types are undertaken annually.

Infographics can also be instructional in nature, such as what to expect during the recovery phase and how family and friends can be of assistance.

Newsletters

While it may seem old school to some, particularly given the developments in technology, such as artificial intelligence and virtual reality, but email still remains one of the most effective types of online marketing.

It makes sense to keep both previous and prospective patients in your email list. Newsletters can be used to share popular blog posts, patient testimonials, staff member introduction video, and other content that you have worked hard to create. This will enable your practice to remain top on mind, even in cases where the recipients are not routinely visiting your site.

Videos

Videos are incredibly effective, which explains their soaring popularity. Videos are 12 times more likely to be seen in comparison to text, and content containing videos is 50 times more likely to make it to the first page of Google search results.

Memes

Memes are very popular today as they are easy to create, capable of becoming viral, and can often be hilarious. Humor is one of the significant advantages of memes. People enjoy something that makes them laugh, and they can get a kick out of.

You do not need graphic design skills to create memes, and there are sites that allow users to add their own text to popular meme visuals. While memes may not be suitable for blogs, they are primed for social media platforms. This enables them to spread rapidly.

The suggestions we have discussed in this post can work to boost the brand image of your practice. Good online content certainly helps improve SEO rankings, but it also increases the leads and helps convert prospects to actual customers.

 

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