Medical Website Design Agency | Web Development | New York |CaliforniaWhether you’re a veteran in the field of medicine and have been practicing for many years or you’re a newbie just taking your baby steps into the world of medicine – you would need to get recognition and a name in the industry to grow your business. You may have all the technical and practical knowledge that any doctor would need to be successful, but sometimes you may need help explaining or describing your procedures and methods in a way that markets you better.

With the internet having taken the world by storm, designing your website in a unique and appealing manner is the first step towards getting more clients. That’s where CTMedical comes in.

What does CTMedical do?

Website design is not the easiest thing to do. For example, a cosmetic surgeon and/or his medical clinic would need to make his services such as a facelift or a lip augmentation sound appealing to the public who read about it on their website without scaring them away. Even though his procedures may sound invasive, proper website design and digital marketing can do the trick and entice potential customers to look and feel better about themselves and hence contact the particular doctor.

A cardiologist would require a marketing strategy that explains the potential risks of heart disease to the public if they don’t get their hearts regularly checked and the need and importance of heart treatments and procedures to increase their life span. So depending on what type of doctor or surgeon you are, CTMedical and their team of expert staff will customize your website design according to your needs, skills, and requirements. Which is why website design requires a team of professional experts to handle the job with ease, professionalism, and finesse.

CTMedical or Creative Take is a website design service provider that helps doctors and physicians initiate, grow and expand their businesses and practices by creating websites that are custom or tailor-made to that doctors’ services and methods. They are also a company that provides marketing services on the internet, with a total of 15 years of experience in this field. They are pioneers in the field of medical marketing. Their portfolio includes fields such as plastic surgery, orthopedic, dental, dermatology, and many other medical fields.

Why Creative Take?

Creative Take employs some of the youngest, brightest and most able marketing graduates who are brimming with new and innovative ideas. These bright newbies, with diplomas and degrees in the field of medical marketing, will take and transform your idea and input into a website that is totally you! They will ensure that your website is completely different and unique from that of other doctors and medical practitioners. Their creative minds will take your website to new heights of innovativeness and will make sure that your website will be placed at the top of internet search engines.

Creative Take and its able employees also have what it takes to enhance your SEO or search engine optimization. Search engine optimization or SEO is the ability of your website to rank first or higher or appear first or earlier in the list of search results. SEO is how often and how frequently your website will appear if a customer types in – “best dermatologist” or “well-known cardiologist”. Creative Take will enhance your website’s SEO.

With all the above reasons, it’s no real brain teaser that Creative Take is your one and only medical website design agency to go to. Services

Keep a Track of Marketing Costs Per Patient

shutterstock_109615592In any medical marketing campaign, it is important to determine the average amount of money invested to gain a new patient for the practice. A fair and objective cost-benefit analysis will reveal the actual advantage of getting new patients through marketing and promotion efforts.

With a professional online marketing and SEO strategy, the cost per patient will typically come down substantially as compared to traditional marketing and advertising methods. As a leading online marketing and website design firm for doctors in the US, CreativeTake Medical encourages its clients to perform a cost-benefit analysis to be sure of the real results of their marketing efforts.

Monitoring Expenses

The pre-requisite to assessing the accurate costs per patient through medical marketing efforts is keeping a track of all expenses directly and indirectly related to marketing and promotion. This will allow for the computation of total costs for every marketing and advertising effort that the doctor makes. The expenses should also include proportionate salaries paid to the doctor’s staff who devote their time managing such campaigns.

If the doctor has hired the services of a professional SEO and website design company, the total costs incurred and the fees paid to the marketer should be included. If any marketing or promotional materials have been purchased, or any advertising space or time has been bought to promote the practice, the costs should be accounted for in the total marketing expenses.

Tracking the Number of New Patients

The more challenging part in this cost-benefit exercise is determining the actual number of new patients that have been acquired as a direct or indirect result of the marketing campaign. The difficulty comes particularly when the doctor is employing multiple marketing efforts such as direct mailers, paid advertising, and online marketing and SEO.

The doctor’s office may install call tracking software to determine and track the response rates from each marketing effort. Website analytics can help to evaluate the actual patient traffic generated through online and web marketing efforts. Patient surveys, questionnaires, and feedback forms are also very useful in assessing which of the marketing efforts may be generating the maximum response.

Compute the Cost Per Patient

Once the figures for the total cost of a marketing campaign and the total number of patients acquired through that campaign have been determined, both figures can be divided to arrive at the cost per patient. This simple and basic formula can provide a fair idea to the doctor how much it costs on average to gain a new patient for their practice.

Once this average figure of cost per patient has been arrived at, the doctor is in a position to assess the financial benefit associated with the entire marketing exercise. It will include an assessment of the average patient spending history and an estimated forecast of how much a patient may spend over their lifetime.

New patients will often spread positive word of mouth about the doctor, yielding more patients for the practice over a period of time. Such long-term patient generation benefits should also be accounted for in this evaluation. Services