Online medical marketing can equip a cosmetic surgery practice with the necessary promotional tools to reach out to their local target audience more effectively. Online marketing does not have the limitations of time and space, which restrict the scope of traditional marketing approaches such as print and electronic advertising.
Secondly, online marketing does not really have to be dependent on paid ads, which can be both expensive and ineffective in many cases. It primarily relies on search engine optimization (SEO) to gain targeted visibility in search results on Google, Bing, and other search engines.
The Future is Online
With the near-universal acceptance of social media networks and mobile devices, almost all Americans now seek relevant information, including information related to healthcare and cosmetic concerns, over the Internet. It is paramount now for a cosmetic surgeon to have a professional website design, patient-friendly content and innovative SEO in order to gain online exposure and outperform the local competitors.
CreativeTake Medical is one of the premier companies working in this field for cosmetic surgeons in the US. CT Medical offers a comprehensive bouquet of Internet marketing services to help cosmetic surgeons dominate their local market online at a fraction of the cost that they would otherwise spend on traditional marketing and advertising options.
Current Online Trends
To assess the power of online marketing, a cosmetic surgeon may review the prevailing trends and take the necessary steps to build competitiveness for the future. Some of the key online trends include:
- One in three American adults accesses the Internet to find information about a specific medical condition.
- Nearly 60 percent of the patients look online for information on cosmetic surgery.
- Photo sharing over social media networks has led to an increase in demand for cosmetic surgery by about one-third.
- Among existing patients, 77 percent actively use search engines such as Google, Bing, and Yahoo to look up health information.
- More than half of the existing patients visit health information websites for information.
The message for a cosmetic surgeon is clear from these trends: Potential patients are searching for them online. If they are unable to find them online, they are likely to visit a competitor’s website to satisfy their information needs. A search engine and mobile optimized website can transform the business of a cosmetic surgery practice in this scenario.
Through a practice website, social media, blogging, online newsletter and mobile marketing, the cosmetic surgeon has an opportunity to improve patient engagement. Most patients are highly connected, and they would expect and feel happy to have online engagement with their surgeon.
The surgeon can increase the opportunity for a personal touch by staying connected with their patients online. They can also address the questions and concerns of new or potential patients online and start a new relationship of trust.
The cosmetic surgeon can strengthen their online reputation through proactive engagement over social media, publishing columns, and articles over key websites and blogs, promoting patient testimonials online, and achieving positive online reviews and ratings on sites such as RealSelf, Google+, and Yelp.