While the field of plastic surgery has expanded rapidly over the last few years, it has also become highly competitive. An increasing number of plastic surgery practices are now turning to online marketing in order to reach out to potential patients before their competitors do.
Traditional marketing strategies are no longer viable when compared to the more efficient and affordable digital marketing.
CreativeTakeMedical.com is one of the pioneers in the field of online medical marketing, which is helping transform the practices of many plastic surgeons across the country.
CreativeTake employs innovative site design, content development and SEO strategies to achieve high search rankings for the websites. CreativeTake Medical has now launched its latest website DrGodin.com, a pre-eminent plastic surgery practice with offices in LA and Richmond.
About Us Section
One of the proven and established site design strategies that CT Medical follows for its clients is to lay special emphasis on the “About Us” section of the website. CT Medical’s creative digital professionals know from experience that one of the first concerns of potential patients who visit the site for the first time is to learn something about the plastic surgeon who will perform the procedure.
DrGodin.com exemplifies this strategy by prominently including detailed information about Dr. Michael Godin, who runs the practice. The site highlights the fact that Dr. Godin is a double board certified facial plastic and reconstructive surgeon, which places him in a distinct category of highly trained and specialized facial plastic surgeons.
DrGodin.com includes dedicated sub-sections “Meet Dr. Godin” and “Curriculum Vitae and Publications” to present the professional credentials and background of Dr. Godin for the information of new, potential patients. The “About Us” section also includes various other sub-sections such as the The Art of Facial Surgery, Testimonials, Mission, Aestheticians, and Office Staff.
CreativeTake design and content teams have ensured that a new visitor finds comprehensive information in this section about Dr. Godin’s practice, including what other patients are saying about their experience with the practice. A new patient will gain substantial familiarity with the practice even before they are ready to seek an initial consultation appointment with the hard working and judicious Dr. Godin using an online Contact Form conveniently provided at the site.
Sections for Procedures
CreativeTake design teams recognized that the key focus of Dr. Godin’s website should be on facial cosmetic surgery procedures because that is his core area of specialization. Therefore, they have included dedicated sections for facial procedures, eye surgery or blepharoplasty, and nose surgery or rhinoplasty. Specific procedures that are covered under the facial surgery section, with exclusive web pages for each procedure include:
- The Micro-Mini Lift
- Chin Implants
- Forehead / Eyebrow Lift
- Tuck-up Procedures
Non-Surgical facial procedures are also included under separate sub-sections, which include:
- Botox and Dysport
- Dermal Fillers
- Skin Care Services
- Skin Care Brands
- Fraxel Re:Pair Laser
- Intensed Pulsed Light (IPL)
- LightSheer Duet Laser – Laser Hair Removal
Sections for blog, events, new patient forms, and location are also a part of DrGodin.com.