Dentists can leverage the power of online marketing to promote their practices in a cost-effective way. One of the key benefits of online marketing for dentists is that they can reach their target audience using local SEO at a fraction of the cost of traditional marketing approaches.
Furthermore, traditional marketing, whether print or electronic, has the limitations of time and space because of the heavy costs involved. These limitations are removed in case of online dental marketing. The dentist has an opportunity to describe their services, products and procedures in detail, and use audio-visual and interactive approaches, which are more effective than print.
Search Engine Optimized Website
Building a professional website that is optimized to achieve high search rankings lies at the center of an online dental marketing strategy. A unique, user-friendly website design is the foundation of the website. SEO factors should be built into the site from the design stage itself. The site should be created in accordance with the official Google Webmaster guidelines.
CreativeTake Marketing has advanced expertise in building websites for dentists, which are designed to provide them greater online exposure and engage and inform potential patients in the local area where the dental practice is located. Accurate, relevant, high quality content is an important part of the website, which will disseminate useful information to local Google searchers seeking insights into various dental concerns.
Blog and Newsletter
In medical marketing and dental marketing, external SEO strategies play a vital role. To generate high quality inbound links for the dental website, it is a good idea to have a blog with regularly updated articles and news items. The blog could be a part of the primary dental website or a separate domain. It will help to bring repeat visitors to the website and create reader loyalty.
Online newsletters can be created independently or through the dental website. Interested people can subscribe to the newsletter and receive it periodically in their mailbox, or simply download the newsletter from the dental website. This provides an opportunity for more personalized interaction with potential patients and enables direct reach.
Social Media Engagement
With billions of active users on various social media networks, it is hard to ignore this channel as a part of a dental marketing strategy. The dental practice can develop and promote its business accounts on social networks such as Facebook, Twitter, YouTube, Google+, and Instagram. Active engagement with potential patients through these channels can eventually create opportunities for increased footfalls at the dentist’s office.
Search engines are paying increased attention to businesses that an active presence on social media. Therefore, the benefits could multiply in terms of exposure, interaction, and high visibility in search engine results. The dental website can include prominent links to the social media accounts of the practice in order to generate two-way traffic.
CreativeTake is a boutique medical and dental marketing firm providing cutting edge online marketing solutions to dentists across the United States. It has the expertise and the experience to deliver successful marketing and promotion outcomes for a dental practice.