Did you know that a typical business website gets 59 responses (clicks and calls) from its Google My Business (GMB) listing? One of the most important parts of an effective local SEO strategy is to claim your business’ Google My Business listing. Getting on GMB can substantially increase your website’s chances of showing up in Google Maps, Local Finder, and the organic search results.
In recent times, Google has added some incredible features to GMB that you can use to promote your plastic or cosmetic surgery practice. A little bit of creativity with your GMB listing can ensure that your website catches the attention of potential clients near you.
Read on to find out how you can best optimize your facility’s GMB listing and generate more quality leads.
Add high-quality images and CTA to your GMB page
Google My Business allows you to add content to your listing that remains valid for 1 week. You can add blog posts, images, and videos to your GMB page to tell potential patients about your services.
You can also include a Call-to-Action button to help interested web visitors take desired action quickly. This CTA button doesn’t have to be a “Set up an appointment”, it could be something as simple as “Learn more”. It will help site visitors land on your website landing page and learn about the treatment or procedure you’re offering.
One study shows that a GMB listing with more than 100 images gets 520% more than businesses who don’t have many pictures on their GMB page. So be sure to regularly add tons of quality pictures to your GMB page.
You can also take advantage of the new feature of GMB called an “Offer Post.” Here you can showcase a special deal or offer and set the dates for which it will be valid. You can also add discount codes to specific services to help convert customers that are still on the fence.
Another great thing you can do set your plastic surgery clinic apart is add a video to your GMB page. You don’t even have to hire a professional – a smartphone with a good quality camera will do the job. Shoot a video that educates your target clients about various treatments and procedures you offer.
Answer the commonly asked questions
Google My Business enables visitors to post questions and concerns about the business. So, keep an eye on those questions and address every concern as fast as you can. This will help you build a solid reputation among the target audience.
You can also use the “Answer Text” feature recently introduced by Google. You’d first need to opt-in to use this service but only do it if you have a dedicated staff member who can answer text messages sent by potential clients.
Integrate your online appointment scheduling system with GMB
Another great feature of GMB is, interested clients can directly book an appointment through it online. Also, if your website has an appointment scheduling software, consider integrating it with your GMB page.
Patients who are only looking for some minor, non-invasive treatments will be encouraged to book an appointment this way since it’s very hassle-free. You can also ask your existing patients to book their next appointment via your GMB page.
More and more Americans are using Google to find a service, including medical and cosmetic treatments. If there ever was a time to use the power of search engines to reach a wider audience, it’s now.
You can dramatically increase the online visibility of your plastic surgery practice by following the above-mentioned tips. And here is the best part. You don’t have to spend thousands of dollars on paid online advertising with no guarantee of results.
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