Medical Marketing Tips During COVID-19
Begin virtual consults with current patients and potential patients.
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Review your practice website to make sure you have new, fresh content about all the procedures and treatments your team offers patients.
If you are missing anything, write it yourself or hire a professional SEO marketing writer to write it, add it to your site and optimize each page to help each topic rank better on search engines like Google.
Don’t stop advertising online.
There are more people online now more than ever. They will be looking for a break from the news and working from home and will begin to research more self care topics. Make sure your practice is in front of them online.
Use social media as a tool to relate and be personal.
Show people who you are, what your doing at home, be real, answer questions, etc. (but always remain professional).
Take advantage of PR / Media opportunities.
Take advantage of those in the media that need your expertise while you have the time. Present yourself as an expert and drive more traffic to your site. Start by liking the CreativeTake Medical Facebook page where we post media requests for experts in the medical field multiple times a week.
Nurture current leads in your marketing database.
Hopefully you have been collecting all of the potential patient leads who inquiry about your services. Now is a good time to gather those leads, begin marketing to each of them and answer any questions they might have.
Host webinars for those looking to learn more about a particular procedure/treatment.
Now is a good time to educate current and potential patients on new treatments. Partner with a vendor representative to host a webinar. Maybe consider offering an incentive to use in the future if they attend.
Create educational videos that answer common patient questions.
Build your YouTube channel, add value to your website pages and create fresh content by filming short videos answering common patient questions.
Set up website analytics.
Do you have Google Search Console, Google Analytics and Bing Webmaster tools set up for your website to track multiple elements of performance such as traffic, most popular pages, website error alerts, etc.? If not, you should. It’s free.
Have you set up Google My Business (GMB) listings for each office location?
If so, make sure each listing is verified and fully optimized with new services, etc. Now GMB allows you to post a free ad, event or special offer every 2 weeks that will show up on your Google listing in search.
Ask patients to review you online.
Start with requesting practice reviews on Google My Business, Yelp and Facebook. Send out a personalized email to patients with links to your review pages. Create a landing page on your website listing places to review your practice online.
If you have an active Google Ads account, that was used over the past year, Google is offering free ad credits for small businesses.
$340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in Google Ads accounts and can be used at any point until the end of 2020 across Google advertising platforms. They hope it will help to alleviate some of the cost of staying in touch with their customers.
Start a YouTube channel and/or take this time to create new videos.
Build your YouTube channel by answering common patient questions for various treatments and procedures. Then use the videos on your website and in social media. Click here to download a YouTube tutorial for small businesses.
Need help with setting up any of the above? We are here to help you.
Contact us for a FREE MARKETING CONSULTATION to discuss any of the above topics or more.
We will put you in touch with a CreativeTake marketing team member that can help you out. Call us toll-free at 888-252-5978