Here are some of the top trends in medical and cosmetic surgery website design for 2019:
Animation is instrumental in making it easier for people to understand ideas and interfaces. Time is short in today’s world, and everyone is in a rush. In such a scenario, animation can transmit complex ideas in a short amount of time while informing and educating at the same time.
To capture the attention of users, storytelling and personality is an area that new and old brands are working on. Animations are beginning to play a tremendous role in brand image development.
More Adventurous Colors
There has been an increase in the use of bold colors across online platforms over the past year. An eye-catching and confident visual treatment of colors can extend beyond the website or its app.
In addition, it can also be used on social media and blogs. It will be interesting to understand the impact of color along with personalization and customization in the creation of a truly unique consumer experience that that ticks several boxes simultaneously.
Typography is a strong weapon in the battle for eyeballs. The use of typography on the web is becoming extensive. Typography is a compelling tool and the bigger, the better. Although neo-grotesque sans-serif styles such as Helvetica remain popular, designers are increasingly turning to the tremendous variety of typefaces available today.
There has been an increase in the use of custom fonts as the device resolutions are becoming sharper and heightening the legibility factor. Designers are choosing typography with loads of personality not just for emphasis, but also for the aesthetic impact.
Today, there is a huge focus on effective storytelling using design to convey often complex information to a wide range of audiences in as simple and engaging a manner as possible. Designers are developing new, bespoke creations and increasingly thinking outside the box. They are now ditching the muted palettes for bright, vibrant transitions coupled with minimalistic but bold typography.
So, what is the potential trajectory of information design in 2018? There will undoubtedly be a rise in the number of designers using animation for storytelling due to higher access to new technology.
AR and VR developments are bringing in the prospect of simulated exploration of virtual models. Therefore, it is essential to remember to keep information and data at the core of everything we do.
The correct handling of this aspect will allow the overlapping areas of data science and design to provide increasingly educative, grounded, and clear examples of data visualization.
Standardization between Design Tools
The year 2018 has not seen a day go by without a new tool, app, or feature from players such as Adobe XD, InVision, Marvel, Figma, Vectr, and Axure, among others. This list also includes Sketch which has developed the open file format update, Sketch 43, which is a game changer.
It is safe to say that if you are still using Photoshop for your user interface (UI) design, you likely need to explore other options. Many new design tools have launched in 2018 such as Webflow, Figma, and InVision Studio. This design tool explosion showcases how design is fast becoming a central element in how companies operate.