Many plastic surgeons today have their own social media accounts on various networks, but a vast majority of them suffer from low activity and low user engagement. Social media should be an important part of a plastic surgery medical marketing strategy in order to improve your online reach to local patients and compete successfully with other practitioners in your area.
With a wide range of popular social media channels available today, including Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Instagram, and Tumblr, it can be a little overwhelming for a busy plastic surgeon to create a sustainable social media marketing strategy to promote their practice.
CreativeTake Medical is one of the premier medical marketing, website design and SEO companies for plastic surgeons in the US providing innovative solutions to promote plastic surgery practices in a competitive environment. The seasoned experts at CT Medical can recommend proven and effective strategies to achieve success with social medial marketing for plastic surgeons.
Requirements for Successful Social Marketing
Here are four important requirements that should help a plastic surgery practice succeed in their social media marketing strategy.
Build a Professional Website
Prior to launching your social media marketing campaign, make sure that you have a professional and dynamic website for your plastic surgery practice that is locally optimized for search engines. The website will serve as a central hub for your various social media channels and activities. One of the key goals of your social campaign should be to drive local target audiences to your plastic surgery website.
Create a Company Facebook Account
To launch your plastic surgery social media campaign, you should ideally begin with a business page on Facebook. Facebook is the most popular network by far, with over a billion active users. On your business page, provide relevant information about your surgical practice, a profile photograph, and accurate contact details. Include a link to your practice website to enable social visitors to reach your site. Once the account is ready, start your endeavors by inviting friends, colleagues, and industry influencers to build membership.
Create a Comprehensive LinkedIn Page
For a plastic surgeon, LinkedIn is probably the most crucial social network. The network already hosts hundreds of millions of professionals from various fields. Provide detailed information about your practice on LinkedIn. Engage proactively with industry professionals on LinkedIn, endorse profiles of colleagues, and join relevant groups on the network for a more robust presence. Connect via LinkedIn with your staff as well as current and previous patients to launch your networking and engagement.
Target Twitter, Google+, YouTube, Pinterest
You can disseminate vital plastic surgery related information and news through short, succinct messages via Twitter. Facebook and Twitter can be interlinked to expand your reach. Create a business page on Google+ to boost SEO prospects. Develop a collection of short videos to promote your practice and new procedures, and showcase it over YouTube. Include plastic surgery before and after photos of various procedures via Pinterest.
Get in touch with CreativeTake Medical to learn more about how to go about developing and executing your plastic surgery social media marketing strategy.