Creative Take Medical's Blog

New SEO service: Creative Take Partners With the 4 Major Data Centers to Submit Your Citation Information

Local search engines like Google and Bing crawl the web for citations that will validate or correct the business information in their own indexes. Getting listed on sites like Yelp, Foursquare, Hotfrog, and others can shore up search engines’ confidence in the accuracy of your business name, location, and website. Most local businesses will need to engage in a concerted citation building campaign that ensures that they are listed in as many relevant, quality local business directories as possible.

In the United States, there are four primary sources of data for all the major search engines and directories. Now included in every clients SEO package, CreativeTake distributes listing information to the 4 major U.S. data aggregator centers: (1) Infogroup, (2) Acxiom, (3) Localeze, and (4) FactualThese data centers are where 95% of the directories (print, online and mobile apps) and social media sites (Google, Yahoo, Bing and more) pull their basic data from on a regular basis.  If your business information is incorrect at any of these major providers, it may override what the major search engines have in their own database. And if you’re not included in the databases of these major providers, your business is not going to rank as well in Google, Yahoo, or Bing. This will ensure you are listed/updated on almost every searchable citation that exists in the US. Through CreativeTake’s partnership with these data centers, you will now have active links back to your site that will help provide SEO link juice for rankings and more traffic to your site.

In addition to the major search engines, there are a myriad of secondary search engines that are also valuable in driving traffic to your website—and hopefully bringing you more business. Most of these secondary portals get their data from the exact same places that Google and Bing do—just one more reason you need to make sure your business information is correct at those handful of primary providers.

See the Local Search Eco-System of the United States:

local search ecosystem of the united states

Major Data Providers: Who Powers Whom?

Localeze:

  • Yahoo Local
  • Bing Local
  • Twitter
  • Apple / Siri
  • Foursquare
  • Facebook
  • Yellowpages.com
  • TripAdvisor
  • Groupon
  • Yellowbook
  • Local.com
  • DexKnows
  • Kudzu
  • GetFave.com
  • Best of the Web Local
  • YellowBot
  • MojoPages
  • Amazon
  • Comcast
  • Hotfrog

 

Infogroup:

  • Google Maps/Local
  • Mapquest
  • Bing Local
  • Yahoo Local
  • Citysearch / CityGrid
  • Twitter
  • Ask
  • AOL Local
  • Superpages.com
  • Yellowpages.com
  • DexKnows
  • Yellowbook
  • Whitepages.com
  • TomTom

Acxiom:

  • Yelp
  • Yellowpages.com
  • Superpages.com
  • Local.com
  • Yellowbook.com
  • Apple / Siri

Factual:

  • Yelp
  • Bing
  • TripAdvisor
  • Apple/Siri

Source: MOZ Local

 

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