Tag Archives: mobile-first indexing

A recent announcement from Google on the initiation of mobile-first indexing for its search results is set to impact the online search landscape in a significant way.

The company is presently moving websites that follow best practices for its mobile-first indexing to utilize the mobile version of the page rather than the desktop version.

Gradual but Imminent Transition

In November 2016, Google began experimentation with mobile-first indexing. The company’s search engine indexing, crawling and ranking systems used only the desktop version of the web page’s content until then.

The search engine service provider has identified that relying exclusively on the desktop version can lead to challenges for searchers using their mobiles as desktop content varies from mobile content on occasion. At present, most searchers use mobiles.

This makes mobile-first indexing important as its goal is to use the mobile version of the webpage to ensure that the search results align with the content that the user views when they click through.

However, this transition will be gradual and Google elaborates that ranking is not a consideration currently, yet:

Increased Mobile Search Efficacy

The focus of mobile-first indexing is how content is gathered rather than how it is ranked. Mobile-first indexing does not have an advantage regarding rank over mobile content that is not gathered through this method yet or content for desktop. Furthermore, desktop content will continue to enjoy representation in the index.

Notably, Google will not be implementing two search indices as proposed earlier. The “mobile-first index” is not separate from the main index which has been in existence since Google initially started crawling pages. The company is merely migrating from desktop version indexing to mobile version indexing of the content.  

Site managers and develops must take note of this development.

Create Mobile-Friendly Content

The websites that Google chooses to move to its mobile-first indexing will receive notification through the Google Search Console. Site owners will experience a “significantly increased crawl rate” from the Smartphone Googlebot. Additionally, Google will begin displaying the page’s mobile version in search results and cached pages.

At the beginning of the year, Google launched an advanced version of the Search Console. Performance was a crucial factor in the update, and now the company is devoting the same attention to mobile.

The broad overview here is that Google is encouraging webmasters to create mobile-friendly content. Even though mobile-first indexing does not impact page rankings at present, Google still assesses content in its index to understand how suitable it is for mobile interfaces.

In case you have an individual mobile site, you would want to consider the following two factors:

Content

Ensure that the mobile version of your site has poignant and relevant content just as your desktop site does.

Structured Data

Your site’s mobile and desktop versions should contain the same structured data markup.

Currently, Google ranks sites that are “mobile-friendly” higher while ranking mobile interstitials negatively. July onwards, the company’s search engine will also place mobile pages that are faster in better positions to be found and seen.

CreativeTakeMedical.com Services