Tag Archives: SEO

A recent announcement from Google on the initiation of mobile-first indexing for its search results is set to impact the online search landscape in a significant way.

The company is presently moving websites that follow best practices for its mobile-first indexing to utilize the mobile version of the page rather than the desktop version.

Gradual but Imminent Transition

In November 2016, Google began experimentation with mobile-first indexing. The company’s search engine indexing, crawling and ranking systems used only the desktop version of the web page’s content until then.

The search engine service provider has identified that relying exclusively on the desktop version can lead to challenges for searchers using their mobiles as desktop content varies from mobile content on occasion. At present, most searchers use mobiles.

This makes mobile-first indexing important as its goal is to use the mobile version of the webpage to ensure that the search results align with the content that the user views when they click through.

However, this transition will be gradual and Google elaborates that ranking is not a consideration currently, yet:

Increased Mobile Search Efficacy

The focus of mobile-first indexing is how content is gathered rather than how it is ranked. Mobile-first indexing does not have an advantage regarding rank over mobile content that is not gathered through this method yet or content for desktop. Furthermore, desktop content will continue to enjoy representation in the index.

Notably, Google will not be implementing two search indices as proposed earlier. The “mobile-first index” is not separate from the main index which has been in existence since Google initially started crawling pages. The company is merely migrating from desktop version indexing to mobile version indexing of the content.  

Site managers and develops must take note of this development.

Create Mobile-Friendly Content

The websites that Google chooses to move to its mobile-first indexing will receive notification through the Google Search Console. Site owners will experience a “significantly increased crawl rate” from the Smartphone Googlebot. Additionally, Google will begin displaying the page’s mobile version in search results and cached pages.

At the beginning of the year, Google launched an advanced version of the Search Console. Performance was a crucial factor in the update, and now the company is devoting the same attention to mobile.

The broad overview here is that Google is encouraging webmasters to create mobile-friendly content. Even though mobile-first indexing does not impact page rankings at present, Google still assesses content in its index to understand how suitable it is for mobile interfaces.

In case you have an individual mobile site, you would want to consider the following two factors:

Content

Ensure that the mobile version of your site has poignant and relevant content just as your desktop site does.

Structured Data

Your site’s mobile and desktop versions should contain the same structured data markup.

Currently, Google ranks sites that are “mobile-friendly” higher while ranking mobile interstitials negatively. July onwards, the company’s search engine will also place mobile pages that are faster in better positions to be found and seen.

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New Site Launch: DrSundin.com | Online Medical Marketing | Los AngelesIn an increasingly competitive market environment, it is essential for a cosmetic surgery practice to reach out to new patients and create local awareness about its surgical procedures, facilities, and services. The most effective, personalized, and affordable way to achieve this is through a comprehensive online marketing campaign and a professional website.

CreativeTake Medical is one of the few top quality providers of Internet marketing and website development services that has carved a niche for itself in the field of plastic surgery marketing. CreativeTake has helped to transform plastic surgery practices and helped them meet their business goals through innovative online marketing solutions.

New Website DrSundin.com

One of the latest accomplishments from the stable of CreativeTake Medical is a new website for the Virginia Institute of Plastic Surgery called DrSundin.com. The website is designed to serve as a patient-friendly and reliable source of information on the Internet for a wide range of plastic surgery as well as non-surgical cosmetic procedures provided at the practice.  

The website achieves the twin goals of informing and educating potential patients about plastic surgery, and at the same time, marketing and promoting the Virginia Institute of Plastic Surgery to locally targeted audiences. In an overcrowded online space, DrSundin.com stands out as a uniquely designed website, which offers intuitive navigation and patient-friendly content.

Patients can expect to find accurate, current, and relevant answers to their questions related to various plastic surgery procedures and other cosmetic treatment options. Visitors to the site typically have a positive experience that encourages them to explore all areas of the website, and in many cases, eventually contributes to their decision to make an appointment and visit the practice for a personal consultation.

Section about the Surgeons

Website designers and content experts at CT Medical know from experience that one of the most pertinent questions of a new patient is about the credentials and background of the plastic surgeon. DrSundin.com fulfills this need through its dedicated sections offering in-depth information about the qualifications, training, experience, professional memberships, accomplishments and awards of board certified plastic surgeons Dr. Burton Sundin and Dr. Reps Sundin.

Unlike many other websites, DrSundin.com also provides links to comprehensive CVs for both the surgeons. It is also one of the few websites that even includes detailed information about the aestheticians and team members at the Virginia Institute. This allows the patients to have a basic familiarity about the surgeons and staff even before they have decided to fix an appointment with the practice.

Sections on Procedures

The Virginia Institute provides an extensive range of cosmetic, plastic and reconstructive procedures for all areas from head to toe. The website includes detailed, useful information about each procedure under separate sections to apprise the patients about the treatment options available in their case.

Other Sections

CreativeTake has set aside a detailed section to provide information on financing. Many patients want to finance their plastic surgery procedure at competitive terms, and DrSundin.com offers information on various financing options. The website also includes separate sections on Patient Forms, Patient Testimonials, Specials, Events, Blog, and Photos and Videos.

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Plastic Surgery Marketing Strategies | New York | Chicago | OrangeIn a highly competitive industry such as plastic surgery, marketing plays a crucial role. A plastic surgery practice must assess their right target audience in the local area in order to reach out to them using suitable incentives and apply the appropriate medical marketing strategies.

CreativeTake Medical is an experienced online marketing, website design, content development, and SEO firm for plastic surgeons. CT Medical provides the latest and proven marketing strategies that are designed to achieve maximum impact. Some of the important strategies to market a plastic surgery practice are described as follows:

 

Offer a Free Consultation with Visual Presentation

One of the biggest fears of a new patient seeking plastic surgery is how their appearance may be altered following the surgery. With simple computer-based technologies such as Photoshop, it is possible to take an image of the area that the patient wants to have altered, and manipulate on the computer screen right in front of the patient.

When the patient actually sees the change, the visual impact will put them in an entirely different frame of mind. It gets easier for them to visualize what their new figure would look like, and their fears can be eased. This can be a highly effective approach to convincing a new patient and earning their trust.

 

Encourage Past Patients to Become Brand Ambassadors

In a field such as plastic surgery, the testimonials, endorsements and experiences of past patients hold a very strong appeal for a new patient. That makes past patients potentially the largest source of referrals. The plastic surgeon or their staff should maintain regular contact with previous patients and continue to engage with them over social media, online newsletters, blogs and other means.

Their comments and testimonials should be used creatively to connect with new patients who are looking for a reassurance. The surgeon may also consider offering a referral fee to past patients.

 

Spend Time on Social Listening

Social media offers a vast opportunity to gather feedback and pay attention to what the patient community is saying. It can give indications about what kind of cosmetic concerns they are usually experiencing, and which specific procedures and techniques seem to interest or excite them more.

Leading social networks such as Facebook and Twitter provide online tools for advanced search where the plastic surgeon can type keywords such as tummy tuck, liposuction, facelift or nose job to find conversations that may be taking place among potential patients who are interested in plastic surgery procedures.

 

Focus on Mommy Makeovers

A growing number of moms are showing interest in regaining their pre-pregnancy figure with the help of plastic surgery. They are increasingly investing in multiple procedures that can be performed at the same time. Mommy makeover is an expanding niche segment that should be the area of focus for a plastic surgeon looking for new patients.

Engaging with moms through social media networks, mom oriented blogs, websites and online forums, and presenting before them the benefits of a mommy makeover can create patient awareness and interest in this procedure.

 

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Cosmetic Surgery Marketing | SEO | Web Design | New York | ChicagoOnline medical marketing can equip a cosmetic surgery practice with the necessary promotional tools to reach out to their local target audience more effectively. Online marketing does not have the limitations of time and space, which restrict the scope of traditional marketing approaches such as print and electronic advertising.

Secondly, online marketing does not really have to be dependent on paid ads, which can be both expensive and ineffective in many cases. It primarily relies on search engine optimization (SEO) to gain targeted visibility in search results on Google, Bing, and other search engines.

 

The Future is Online

With the near-universal acceptance of social media networks and mobile devices, almost all Americans now seek relevant information, including information related to healthcare and cosmetic concerns, over the Internet. It is paramount now for a cosmetic surgeon to have a professional website design, patient-friendly content and innovative SEO in order to gain online exposure and outperform the local competitors.

CreativeTake Medical is one of the premier companies working in this field for cosmetic surgeons in the US. CT Medical offers a comprehensive bouquet of Internet marketing services to help cosmetic surgeons dominate their local market online at a fraction of the cost that they would otherwise spend on traditional marketing and advertising options.

 

Current Online Trends

To assess the power of online marketing, a cosmetic surgeon may review the prevailing trends and take the necessary steps to build competitiveness for the future. Some of the key online trends include:

  • One in three American adults accesses the Internet to find information about a specific medical condition.
  • Nearly 60 percent of the patients look online for information on cosmetic surgery.
  • Photo sharing over social media networks has led to an increase in demand for cosmetic surgery by about one-third.
  • Among existing patients, 77 percent actively use search engines such as Google, Bing, and Yahoo to look up health information.
  • More than half of the existing patients visit health information websites for information.

The message for a cosmetic surgeon is clear from these trends: Potential patients are searching for them online. If they are unable to find them online, they are likely to visit a competitor’s website to satisfy their information needs. A search engine and mobile optimized website can transform the business of a cosmetic surgery practice in this scenario.

 

Patient Engagement

Through a practice website, social media, blogging, online newsletter and mobile marketing, the cosmetic surgeon has an opportunity to improve patient engagement. Most patients are highly connected, and they would expect and feel happy to have online engagement with their surgeon.

The surgeon can increase the opportunity for a personal touch by staying connected with their patients online. They can also address the questions and concerns of new or potential patients online and start a new relationship of trust.

 

Online Reputation

The cosmetic surgeon can strengthen their online reputation through proactive engagement over social media, publishing columns, and articles over key websites and blogs, promoting patient testimonials online, and achieving positive online reviews and ratings on sites such as RealSelf, Google+, and Yelp.

 

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Plastic Surgery Marketing | Medical Website | Chicago | New YorkYour plastic surgery practice operates in a highly competitive environment. It can no longer afford to rely only on traditional marketing approaches such as word of mouth publicity or a presence in the local Yellow Pages directory. To gain competitive advantage in your local market, it is critically important to seize the opportunity of online marketing.

CreativeTake Medical is a leading firm offering medical marketing, website design and SEO services to plastic surgeons in the US. The team of professionals at CreativeTake have extensive experience in developing and promoting plastic surgery websites, and helping them reach their marketing goals at a fraction of the cost of traditional marketing.

 

Brand Marketing

Search engines tend to factor in a website’s brand value while determining the search rankings. A plastic surgery practice with a strong brand presence across the Internet is more likely to achieve top search rankings on Google and other search engines. Therefore, strategic brand promotion should be one of the primary goals in online marketing.

Similarly, link building for your plastic surgery website can receive a boost when you create brand oriented content to promote high quality inbound links and branded traffic. To grow the brand profile, the plastic surgeon should strive to earn high ratings on RealSelf, Yelp, Google+, and various other medical rating and review sites.

 

Exposure in Local Media

The link profile and SEO capabilities of a plastic surgery website can improve dramatically when the practice achieves sustained exposure in local media. The plastic surgeon may write columns or guest blogs in prominent local publications, magazines and well-known blogs. The goal through these efforts should be to educate patients about new techniques, procedures, products and technologies in the field of plastic surgery.

When the content published on the surgeon’s website and respected third party sites and blogs is aligned on a sustainable basis, it will start reaping dividends in terms of higher search rankings for the website. Powerful back links can be earned when the website gets a mention in some of the eminent print or online publications.

 

Online Video Promotion

Google, Bing, and other search engines increasingly prefer to display content in multiple formats in their search engine result pages (SERPs). Videos will often earn a higher rank in search results compared to plain text listings. At the same time, viewers have a much stronger preference for video content today than in the past.

A number of research studies have showed in the past that almost half of all searches for popular keywords produce ‘blended results’. This means that the results represent a mix of videos, images, texts, and other graphics. Videos also create a deeper influence on the mind of the target audience and have a greater chance of leading to the desired outcomes.

 

Thought Leadership

The plastic surgeons can distinguish themselves from their competitors by investing their time and effort in creating thought leadership. This can be achieved by presenting and sharing ideas and knowledge through webinars, online conferences and meetings, online videos, eBooks, press releases, white papers, and published columns.

 

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Plastic Surgery Social Media Marketing | Medical Website | New YorkMany plastic surgeons today have their own social media accounts on various networks, but a vast majority of them suffer from low activity and low user engagement. Social media should be an important part of a plastic surgery medical marketing strategy in order to improve your online reach to local patients and compete successfully with other practitioners in your area.

With a wide range of popular social media channels available today, including Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Instagram, and Tumblr, it can be a little overwhelming for a busy plastic surgeon to create a sustainable social media marketing strategy to promote their practice.

CreativeTake Medical is one of the premier medical marketing, website design and SEO companies for plastic surgeons in the US providing innovative solutions to promote plastic surgery practices in a competitive environment. The seasoned experts at CT Medical can recommend proven and effective strategies to achieve success with social medial marketing for plastic surgeons.

 

Requirements for Successful Social Marketing

Here are four important requirements that should help a plastic surgery practice succeed in their social media marketing strategy.

 

Build a Professional Website

Prior to launching your social media marketing campaign, make sure that you have a professional and dynamic website for your plastic surgery practice that is locally optimized for search engines. The website will serve as a central hub for your various social media channels and activities. One of the key goals of your social campaign should be to drive local target audiences to your plastic surgery website.

 

Create a Company Facebook Account

To launch your plastic surgery social media campaign, you should ideally begin with a business page on Facebook. Facebook is the most popular network by far, with over a billion active users. On your business page, provide relevant information about your surgical practice, a profile photograph, and accurate contact details. Include a link to your practice website to enable social visitors to reach your site. Once the account is ready, start your endeavors by inviting friends, colleagues, and industry influencers to build membership.

 

Create a Comprehensive LinkedIn Page

For a plastic surgeon, LinkedIn is probably the most crucial social network. The network already hosts hundreds of millions of professionals from various fields. Provide detailed information about your practice on LinkedIn. Engage proactively with industry professionals on LinkedIn, endorse profiles of colleagues, and join relevant groups on the network for a more robust presence. Connect via LinkedIn with your staff as well as current and previous patients to launch your networking and engagement.

 

Target Twitter, Google+, YouTube, Pinterest

You can disseminate vital plastic surgery related information and news through short, succinct messages via Twitter. Facebook and Twitter can be interlinked to expand your reach. Create a business page on Google+ to boost SEO prospects. Develop a collection of short videos to promote your practice and new procedures, and showcase it over YouTube. Include plastic surgery before and after photos of various procedures via Pinterest.

Get in touch with CreativeTake Medical to learn more about how to go about developing and executing your plastic surgery social media marketing strategy.

 

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Dental Marketing | Medical Website Design | New York | Orange CountyDentists can leverage the power of online marketing to promote their practices in a cost-effective way. One of the key benefits of online marketing for dentists is that they can reach their target audience using local SEO at a fraction of the cost of traditional marketing approaches.

Furthermore, traditional marketing, whether print or electronic, has the limitations of time and space because of the heavy costs involved. These limitations are removed in case of online dental marketing. The dentist has an opportunity to describe their services, products and procedures in detail, and use audio-visual and interactive approaches, which are more effective than print.

 

Search Engine Optimized Website

Building a professional website that is optimized to achieve high search rankings lies at the center of an online dental marketing strategy. A unique, user-friendly website design is the foundation of the website. SEO factors should be built into the site from the design stage itself. The site should be created in accordance with the official Google Webmaster guidelines.

CreativeTake Marketing has advanced expertise in building websites for dentists, which are designed to provide them greater online exposure and engage and inform potential patients in the local area where the dental practice is located. Accurate, relevant, high quality content is an important part of the website, which will disseminate useful information to local Google searchers seeking insights into various dental concerns.

 

Blog and Newsletter

In medical marketing and dental marketing, external SEO strategies play a vital role. To generate high quality inbound links for the dental website, it is a good idea to have a blog with regularly updated articles and news items. The blog could be a part of the primary dental website or a separate domain. It will help to bring repeat visitors to the website and create reader loyalty.

Online newsletters can be created independently or through the dental website. Interested people can subscribe to the newsletter and receive it periodically in their mailbox, or simply download the newsletter from the dental website. This provides an opportunity for more personalized interaction with potential patients and enables direct reach.

 

Social Media Engagement

With billions of active users on various social media networks, it is hard to ignore this channel as a part of a dental marketing strategy. The dental practice can develop and promote its business accounts on social networks such as Facebook, Twitter, YouTube, Google+, and Instagram. Active engagement with potential patients through these channels can eventually create opportunities for increased footfalls at the dentist’s office.

Search engines are paying increased attention to businesses that an active presence on social media. Therefore, the benefits could multiply in terms of exposure, interaction, and high visibility in search engine results. The dental website can include prominent links to the social media accounts of the practice in order to generate two-way traffic.

CreativeTake is a boutique medical and dental marketing firm providing cutting edge online marketing solutions to dentists across the United States. It has the expertise and the experience to deliver successful marketing and promotion outcomes for a dental practice.

 

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Plastic Surgery Mobile Website Design | Medical Marketing | New YorkOne of the most critical elements in plastic surgery website design today is mobile compatibility. The percentage of people who use mobile devices to view websites already exceeds that of people who use PCs and laptops. Google has already performed a massive upgrade of its search algorithms to give more weight to websites that are designed to be responsive to mobile users.

Google recommends that website developers should build mobile compatibility and responsiveness into the primary website rather than create a separate mobile website independent of the main site. CreativeTake Medical is a premier medical marketing and SEO company providing cutting edge web design, SEO and online marketing services to plastic surgery practitioners across the country.

 

Is mobile site design worth it?

A lot of plastic surgeons continue to be unsure about the value of a mobile compatible website design and whether it is worth their money, time and effort to upgrade their existing site design to make it completely mobile friendly. To find a convincing answer to this question, they should assess the demographic profile of their average website visitor and determine whether they would prefer accessing their website via their mobile devices.

The skeptics will quick realize in this analysis that a majority of their target readers want to review their site on the go via their mobile phones and tablets. Secondly, a mobile friendly website will ensure higher search rankings and greater online visibility for the website. This will eventually translate into increased footfalls at the office of the plastic surgeon.

 

Tips for a Mobile Optimized Website Design

 

Focus on Key Elements

The mobile friendly website design should include elements that are directly useful for a mobile site reader. Font types, colors, and sizes should be chosen appropriate to make navigation and viewing easier for the reader. Each web page may have a search box on top to enable the mobile reader to retrieve the information required in a quick and efficient manner.

Mobile site users typically prefer making a call for a consultation directly from the mobile, or may like to share some site information with others over social media. Therefore, the mobile friendly site design should include a direct call to action prominently on the top of the web pages in order to improve conversion rates. The phone number of practice should be visible with a click-to-call function in order to encourage calls for consultation or inquiries.

 

Other Requisites

  • Site experience should be consistent across smart phones, tablets, and PCs.
  • Images should have a sound resolution to ensure clarity over smaller screens.
  • Text on the mobile screen should be wrapped and clearly legible.
  • Swiping and scrolling should be convenient for the mobile readers.
  • Site download speed should be higher because mobile readers typically have data usage limitations and particularly need to see faster results when they are viewing a site on the go.

A plastic surgery practitioner can build a new website design from scratch to include high mobile compatibility or have the existing design upgraded to meet the needs of a mobile connected society.

 

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Plastic Surgery Marketing & Consulting | Online Marketing |Los AngelesPlastic surgery practices have proliferated in recent decades, leading to stiff competition in local markets. To achieve competitive advantage in such a challenging market environment, a plastic surgery practice can be benefit the most when it partners with a professional firm with dedicated experience in plastic surgery marketing and consulting.

CreativeTake Medical has been a leader in this area for nearly two decades, delivering proven and effective strategies for many independent plastic surgery practitioners across the country. CreativeTake’s key areas of expertise include website design, content marketing, and online reputation and brand building, and search engine optimization or SEO.

 

Online Marketing

For small or mid-sized private plastic surgery practice with one or two office locations, the most cost-effective and affordable tool of promotion can be online marketing. With almost every potential patient searching the Internet for local information on plastic surgery, online medical marketing can be the most potent way to reach out to these local patients, increase awareness about the practice, and create positive engagement with them.

Experienced online marketing professionals at CreativeTake will closely engage with the practice to understand their requirements, and offer vital tips, guidance and consultancy at every step. They will help the practice come up with a sound Internet marketing, website development and SEO plan to dramatically improve search visibility and rankings of the practice website and eventually increase the traffic at the practice office.

 

Outstanding Website Design and Content

The plastic surgery website can be the most powerful marketing and branding tool for the practice. To showcase a fantastic practice, a marvelous website must be developed with robust commitment and professionalism. The website must be able to communicate the true spirit and uncompromising integrity of the practice in every sense.

Google says that the bottom line of success in online marketing is to: “Innovate your website content.” Google says this to website developers and marketers: “Think about what additional value you can add (to your website). Is there unique content you can add?

It goes back to the sort of thing where we’re looking for original content, original research, original insight, something that would make the site compelling, something that would make it so that users really like the site, they’d bookmark it, they’d tell their friends about it, they’d come back to it, they really enjoy the site.”

However, many plastic surgery practices make the common mistake of creating content for the search engines, and not for their localized target audience. Google and other search engines have already developed highly sophisticated search algorithms that can identify websites with superior site design and accurate, relevant, current, and patient-friendly content.

Google continues to impress upon online marketing professionals that they should invest their time in creating world class content rather than trying to unravel the secrets of search algorithms and try to manipulate higher search rankings. Therefore, straightforward and genuine websites and other online marketing efforts that address the queries of the patients in the most effective and compelling manner will always achieve higher rankings than those that try to do a superficial job.

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Cosmetic Surgery Search Engine Optimization | Web Marketing | ChicagoSearch engine optimization or SEO is the single most important online marketing strategy available today for a cosmetic surgery practitioner. SEO has evolved rapidly in recent years with Google and other search engines making major updates to their search algorithms.

Cutting edge website design and superior quality content are now fundamental to a successful SEO strategy. CreativeTake Medical is a leading online medical marketing and website development firm providing a full range of website related services to cosmetic surgeons in the US.

 

Intuitive Site Navigation

Google continues to emphasize on seamless and intuitive website navigation, and rewards such websites that have advanced web design with higher search rankings. The web pages should include a user-friendly, minimalist navigation bar. If the site includes a fairly large number of web pages, a search bar may also be added to improve navigability.

 

Comprehensive Sitemap

A sitemap for a cosmetic surgery website will not only serve the purpose for helping a visitor to locate a particular section of the site, but also improve SEO. The search engine bots can crawl through the site more thoroughly and index the pages appropriately. The sitemap informs the search engine about the organization of site content.

New or recently updated web pages will not be missed by the web crawlers when the sitemap is regularly updated. The sitemap also provides valuable metadata associated with the web pages. Metadata will tell Google when a particular page was last updated, how frequently the page is altered, and the value of the page in relation to other pages.

 

Active Social Media Engagement

While many cosmetic surgeons have created social media accounts on Facebook, Twitter, YouTube, and other platforms, the accounts typically remain stagnant with very little activity. From an SEO point of view, mere token presence on social media does not help. Search engines increasingly attached value to website content that gets shared on social media and receives wider online exposure and engagement.

Regularly posting messages over social media accounts, replying to those who ask queries or provide suggestions or comments, and disseminating useful, relevant, and current information via social media can boost the engagement levels.

 

NAP Consistency and Business Listings

The name, address, and phone number (NAP) of the cosmetic surgery practice should be consistent across various online platforms, including website, blog, social media, and other online forums. Similarly, the logo and brand name of the practice should be as consistently presented as possible.

The cosmetic surgery website should have its detailed and accurate listings on networks such as Google Business, and various medical or cosmetic surgery review and rating websites. For instance, RealSelf is an authoritative platform where a cosmetic surgeon can build a robust presence.

 

Mobile Friendly Website

Google recently introduced a major algorithmic update that is designed to attach more weight to websites that are mobile friendly. Websites that are not optimized for mobile devices are likely to lose out in the search rankings. A cosmetic surgery website can have a responsive web design that makes it compatible across various screen sizes.

 

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