For search engine optimization (SEO) and brand awareness, video marketing is just as essential as the written content on your website. In fact, it might be even more crucial. According to current trends, video consumption today is the highest it has ever been, and this can mean immense value for your business.
Why Should I Use Video on My Website?
Consumers are increasingly absorbing content on the web through videos. Your business should be poised to take advantage of the opportunity that video offers.
Statistics indicate that viewers remain engaged for longer with video in comparison to reading, and are more likely to develop into leads after viewing a relevant video. The reason for this is that video enables your enterprise to communicate effectively and poignantly with your target audiences.
Data on Internet Video Consumption
According to marketing statistics from 2017, there is an increase in video consumption which is slated to continue to increase in the next few years.
At present, YouTube has more than one billion users. This translates to around one-third of all Internet users. Within the US, 85 percent of Internet users absorb content through video. Video consumption is expected to increase to almost 80 percent of all Internet traffic.
Reasons for your Business to Have Video on Your Site
Featuring videos on your website is advisable for many reasons, including:
- Enhance Your Rank on the Search Engine Results Pages
Your website can get an additional SEO boost by using keywords in the video title, tags, and descriptions.
In addition, YouTube belongs to Google. This presents another benefit for your business to have a more prominent presence in Google’s search engine results page.
Even if you have the video embedded in your company’s website, it is important to develop an optimized channel that hosts all of your video content. The channels and videos can offer high-authority backlinks and info about your site.
- Showcase Your Brand, Products, Services, and Company Personality
A video is an excellent avenue to add a human touch to your brand and connect with visitors to your website. This connection forms an integral part of trust and relationship building. Trustworthy businesses inspire people to buy from them, and a video can help develop this trust.
- Stay Ahead of Your Competition
Many companies still remain oblivious to the importance of videos. However, the opportunities are limited as more and more companies acquire awareness about the benefits of online video marketing and use it to their advantage in search results and brand message communication.
The use of videos can enable a business to reach new website visitors and make a lasting impression.
Video Offer a More Engaging Website Experience and Retention Rate
A video offers consumers a compelling experience by supplementing the static content on a website. Videos can help you build a strong relationship with website visitors.
It is more likely for consumers to recall your video than the content they read on your competitor’s site. Moreover, video links are easily shareable. This presents an opportunity for your customers to share your video content on their social media profiles.
More evidence on how video and social media are interrelated is provided by Facebook and Twitter’s official video engagement statistics.