Everyone Watches Videos
You need video because it is how consumers are consuming content. People browsing the Internet have a short attention span, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
The average person spends less than 30 seconds looking at a photo and reading it’s caption on social media. Videos increase the time spent on your post and increase the likelihood of likes and follows.
Funny Counts in Video & Social Media
Get a reaction out of your followers by posting something funny! A good laugh may guarantee a share and more followers.
Connect with Your Audience
Personal content will help followers feel more connected to who they are following. Selfies, professional headshots, office photos and videos are all great options to boost likes, comments and follows.
Create a Video Gallery on your Website and Social Media
Create a video gallery on your Website, Facebook, and YouTube channel and then share these resources on all social media platforms and blogs.
Video isn’t just a passing trend; the largest online video network, YouTube, which, by the way, is the SECOND LARGEST search engine in the world, reports:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Video helps to create a great website and social media experience
Websites are no longer static brochure sites. Successful businesses are using their website to create a compelling experience around their brand. Marketing directors are looking for ways to make a connection and build a relationship with their visitors, because they know that those connections increase the number of loyal customers in the future.
No matter what a brand’s mission, video on a website supplements visitors’ experiences and builds those connections.
Plus, video is highly sharable across all your distribution networks. When you create original video content, your social media and emails are maximized because you’re driving people to your content and your site, rather than away from your site.
Video is great for SEO
Another reason video is great for SEO is because it keeps visitors engaged on your site and social media pages longer. One important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit the more important Google thinks the webpage is.
As we mentioned before, YouTube is the second largest search engine in the world, and Google, the largest search engine, owns them. Every keyword that you’re targeting for your website can be an opportunity for video. The best part for marketing directors is that Google now displays video in their search results, boosting your chances of being found for certain keywords.
Want to create and share more videos? We can help!
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