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What The Unofficial Death Of Google+ Means For Online Marketing

From Around the Web…

Google+ is getting dismantled. YouTube will no longer require users have a Google+ account to comment on or post videos. The conscious uncoupling is the latest attempt by Google separate its popular products from the flailing social network. – by CNN Money


On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after their removal of unverifiedGoogle+ pages, the Business View tours will still remain available on Google Maps and Google Search. a email to Google agency partners from Google


Google’s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. “Photos” are self-explanatory, and “Streams” are going to cover just about everything else. If you’re fond of Google Hangouts, don’t worry — the video/messaging service survived the fallout as a separate offering. However, Hangouts is just about the only part of Google+ that has a clear future. – by


Your Google+ profile will no longer be your identity in all Google products. This change will be trickling out “in the coming months,” and the first product toenjoy the change will be the one that was most negatively affected by Google’s Google+ obsession: YouTube. The move means you’ll soon be able to use your standard Google account to share content, communicate with contacts, create a YouTube channel, and so on. Unlike your public Google+ profile, your Google account is not searchable or followable. – by


Google + Engineer quote in 2011

Goodbye Google+ Photos, hello +Google PhotosIn May, we launched Google Photos as the home for all your photos and videos. With Google Photos you can store unlimited high quality photos and videos for free, find photos fast, and see them organized by what matters to you. Plus, you can bring moments to life and share anywhere with anyone. In an effort to ensure everyone has the best photos experience we can deliver, on August 1st we’ll start to shut down Google+ Photos — initially on Android, and soon thereafter on the Web and iOS. – by Google+


The next graduate from the platform could well be its local listings section. Google bought Zagat in 2011 and integrated its reviews into Google Local, which it then folded into Google+. It shut down Local this week, but it seems unlikely that it would leave its Zagat listings or its database of local businesses without a longterm home. – by


Users who have linked their Google+ accounts to YouTube will also be able to remove their Google+ profiles from the service in the near future. The focus of Google+ — which still isn’t quite dead — will be on “becoming a place where people engage around their shared interests, with the content and people who inspire them.” That means Google will focus on features like Google+ Collections and move location-sharing to tools like Hangouts. – by


Google also announced it’s adding a new feature to the social network called Google Plus Collections, which lets users share and read posts sorted by existing topics like sneakers, gluten-free recipes and Ireland or all-new user-generated topics. Meanwhile, the social network’s location sharing ability will be moved over to Hangouts and other unspecified apps. – by

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