Each hosting company has different hardware, networks, versions of server code, and configurations. How quickly your site loads is important. The faster you can make it, and the more reliable your hosting, the higher you will rank. Factors that impact page load time are:
- Speed of the server
- Demand on the server (how many sites with how much traffic)
- Distance from the end user (the person looking for your site)
Using a CDN (content delivery network is a system of distributed servers (network) that deliver webpages and other Web content to a user based on the geographic locations of the user, the origin of the webpage and a content delivery server) can greatly speed up your download times by duplicating the most often requested content on your site across multiple servers. Load balancing and failover speeds up your site and also ensures there is no downtime.
Watch Your Downtime
Extended downtime can definitely negatively impact your rankings on Google and other search engines, so choosing a reliable hosting company is essential to your success.
CDNs also provide serious security, which ensure your site is far less likely to get hacked. Lengthy outages recovering from damage hackers do can can largely be avoided.
Be sure to choose a CDN known for security as some focus more on page load speed while others focus on both.
Speed Up Download Time
If you are serious about getting your site to load faster, start with these tips. And do note the links to additional information at the bottom of that post. There are some simple things every site owner should know. For example:
- Your site should be hosted on a server in the country whose audience you most want to reach. See Server Location as a Local Ranking Factor for details.
- Other sites on a shared server can negatively impact your search engine positions, so choose carefully and know what other sites are on the same server with you. Use this lookup tool to find out.
Check to See Which Sites Are Hosted on the Same Server As Your Site
Make sure your web server is not hosting websites with explicit content that have been blacklisted. There is a possibility that if your website is hosted with other blacklisted websites on the web server it may be blocked by web filtering software. Search engine rankings for these web sites may be affected as well. Check to see who your website is hosted with the reverse IP lookup tool.