Social Media Marketing
Social Media Marketing and the Medical Practice
Social Media Marketing and Management has become essential to marketing success by providing an effective way to reach and engage a broad base of patients across multiple media channels. Social Media provides patients a more secure sense of who you are and your practice’s culture, and can give you an edge above your competition. Research shows that the importance of a social media presence to patients by their practice of interest continues to increase year after year. Patients are looking for a way to become involved in the conversation about their procedures and doctors and often use social media as their voice.
CreativeTake Medical understands Social Media Marketing for the medical practice and provides many levels of marketing and management services. Social Media Marketing for the medical practice is also very different from standard Social Media Marketing. It is of the greatest importance to have a company that understand the medical-legal issues associated with new media and marketing. Medical practices must consider confidentiality and HIPPA regulations when responding to public posts in addition to malpractice and department of health regulations and guidelines associate with promotional and informative posts. If not performed correctly, Social Media Marketing can do more harm than good for a medical practice. CreativeTake Medical’s Social Media Marketing Strategist has over 20 years of experience working in the medical practice and knows the rules and regulations, call today to learn more.
But You Already Have a Social Media Page… Right?
Perhaps you’re savvy enough to have your own Twitter and Facebook accounts and maybe you know the difference between a Tweep and a twerp (or maybe not). And, if you’re just getting started with either, it can be daunting.
Or, maybe you’ve had a Facebook page for a year or two, and your page still has only 15 fans: your office staff, your mom, your closest friends from med school, plus the weird kid from elementary school who you haven’t heard from in 25 years.
Posting leaves you feeling a little nervous and you sit staring at the screen. It seemed so easy… “Now what?” “What should I post?”, “How often should I post?”, and “Do I post self-promotion and/or educational information?” and so on.
There is more to social media networking and marketing than simply creating a fan page on Facebook and tweeting to all of your Tweeps on Twitter. If your posts are not executed with the proper strategy, your Facebook page can hurt your practice more than it helps. With this in mind, CreativeTake Medical has brought on Social Media Expert and Practice Consultant Christy Perry, for her expertise in social media marketing for our clients.