Many medical professionals have excellent websites. They are at par with modern website design and offer users good browsing experience.
But there are also many really bad medical websites out there. They are either unappealing, challenging to use, or both. A researcher analyzed more than 1,100 medical websites recently. The findings are as follows:
Not Mobile Friendly
This may seem like a no-brainer. It is shocking to many that websites that aren’t mobile-friendly still exist. In around 2013-2014, mobile-friendly websites become the norm. In late 2016, the traffic on websites from mobiles and tablets surpassed desktop site visits for the first time ever.
Ineffective, Obsolete Design
It is kind of intuitive when something goes out of style, such as bell-bottoms and polyester leisure suits. In the world of website design, this could mean excessive white space on your pages, insufficient white space (making the page look cluttered), and unattractive color schemes.
It could also signify web pages that are out of proportion or not balanced, unconventional page layouts that are hardly used anymore, pages that appear unfinished, and outdated social media images, among others.
Poor Choice of Fonts
The font used throughout the website presents a tone and feeling about the practitioner or their office. It is important to use a font that is modern, commands respect, and it is convenient to read. You should never use a font like Comic Sans on your site if you want people to take you seriously. The font should also be large enough to read without having to squint your eyes.
Poor Choice of Imagery
The Internet is rich in media. People expect to understand your story with pictures and not merely words. Various sites still use low-quality images which are inferior in both resolution and artistic quality. Moreover, many sites also use unrelated images for the message that they are trying to convey.
The researcher looked at many medical sites where it was not immediately apparent what type of doctor they were, what services they offer, or what kind of patients they treat. Visitors to your website are busy people with no time for guessing games. The website should quickly and effectively communicate who you are and your area of expertise.
In general, the web pages on your site should load in three seconds or less, regardless of whether the site is accessed on a tablet, mobile, or desktop. Pages that take five to ten seconds or more to load are unacceptable. The visitors to your site will just not wait around for that long, and it will be a bad user experience for them.
No Testimonials or Case Studies
When was the last time you purchased an item online without reading multiple reviews? That’s exactly the point. No one wants to make a bad decision. Therefore, we rely strongly on the feedback of others who used a product or service before us. Yet, many medical sites do not have any patient testimonials or case studies.
Not Telling New Patients What to Expect
Going to a new or unknown doctor can be a daunting experience for some patients. The medical or plastic surgery practitioner can feature an FAQ page on their site or a short video explaining everything to help the patient feel calmer and know that they are in safe hands.