Secure your Website with a SSL certificate.
SSL (Secure Socket Layer) certificate encryption is a must to secure websites when transferring sensitive data like filling out patient forms, credit card information, logins, register and passwords. If someone tried to break into a transport layer, they would not be able to decrypt any of the information due to the SSL security. A SSL Certificate ensures that all data passed between the Web server and web browser remains private and secure.
How can I tell if my site is secure?
When you add a SSL certificate to your Website the “HTTP” in the URL changes to “HTTPS” (S stands for secure).
Why should you switch your website to HTTPS vs. your current HTTP site?
- Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
- Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
- Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
- HIPAA. Make web forms secure and HIPAA compliant.
- SEO Ranking. Google uses HTTPS secure sites as a ranking signal. Read more about why Google wants secure sites. Today, Google will rank HTTPS Websites higher than those without. Beginning, as soon as 2018 Google plans to start to penalize Websites for not being HTTPS secure on both desktop and mobile.
- New Technology. Increasingly, modern browsers and web apps require HTTPS to perform properly, so if you haven’t yet added HTTPS to your website, it could be only a matter of time before you have little choice in the matter.
While a website plays a critical role in ongoing patient retention, many medical professionals create a website with the purpose of acquiring new patients. In order to maximize your return-on-investment and increase the conversion of website visitors to office visits, your website must display that crucial trust-building indicator of security – the green or yellow padlock.
SSL is an inexpensive approach to increasing website conversion rates. If patients see the familiar signs of security on your website, the padlock icon and the ‘https’ in the address bar, they are more likely to fill out and submit your appointment request form.