CreativeTake Medical is a leader in online medical marketing, helping doctors across the US to transform their practices through cost-competitive online promotion and marketing strategies. At CT Medical, the most important tools to build online reputation for doctors and reach out to a targeted local audience include website design and SEO. Here are a few key tips to create an efficient and user-friendly site design that also stands out from the crowd in terms of creativity:
Create a Quick Loading Website
While it is important to create a unique and aesthetically pleasing website design, it must not come at the cost of site download speed. Online visitors have a short attention span and they are spoiled for choice. The site design should be optimized in way that it does not take more than 15 seconds to load.
Provide Easy Navigation
Site navigation is a crucial element of your website design. When a potential patient visits your practice website, the goal should that the visitor explores maximum areas of the site and spends maximum time in engaging with the site. A higher engagement will usually mean that the visitor is positively inclined and appreciates the content. This can eventually work in favor of the practice in terms of an inquiry or consultation from the patient.
Build Multiple Resolution Capability
Different people will view your website on different devices with varying screen resolutions. Your goal should be have a site that is designed for all types of resolutions from lower to higher. Advanced design techniques can be used to build multiple resolution capability in your website.
Ensure Multi-Browser Compatibility
Many people use more than one browser on the same device, and sometimes use different browsers for different devices. Your website design should be created in such a way that your site operates at peak efficiency in all browsers. The key is not to be satisfied with your site design the moment it looks good on one particular browser. You must test the design on all mainstream browsers and fix the problems until a fully multi-browser compatible design is ready.
Professional and Reader-friendly Fonts
The choice of a font will make a difference to how an average reader perceives your website. Fancy or artistic fonts are not likely to serve the purpose of a medical website. Your practice website needs a clear, consistent and reader-friendly font that reflects the professionalism of your practice. Arial, Verdana, and Times New Roman are popular font choices for professional websites.
Do not Overuse Images or Graphics
While images and infographics are an important part of your practice website, their excessive use can defeat your purpose. Images and graphics will slow the page download speed. Therefore, avoid using too many heavy images on a single web page. Use original and copyright-free images as far as possible, and ensure that the images are completely relevant and add value to the web pages.
Finally, you should always check for broken links on your website before uploading it to the web server.