CreativeTake Medical has carved a niche for itself in the field of online medical marketing. CreativeTake is transforming the way doctors promote their practices in their local area, and helping them meet their business goals at a fraction of the cost of traditional marketing.
Innovative website design and unique SEO strategies are at the heart of CT Medical’s marketing campaigns for doctors. Plastic surgeons in Charlotte and other areas can build more effective and distinguished site design using some of the following tips:
Ensure Faster Site Download
Make sure that your website strikes the right balance between content, aesthetics and site download speed. A great looking website that does not download quickly will typically lose valuable readers every day. Looking at the short attention spans of today’s online visitors, the site should ideally load in less than 15 seconds.
Build Intuitive Navigation
Seamless and intuitive site navigation is the foundation of a great website design. It will allow a new site visitor to spend more time on the site, explore maximum content, and identify relevant information more easily and quickly. The more time a reader spends on your site, the more engaged they will feel with your practice. Such readers are more likely to take action and reach out for an inquiry or consultation request.
Multi-Resolution Capable Website
Your readers are going to view your website using different online devices with varying screen resolutions. Your website should be designed to serve all types of resolutions from higher to lower. Advanced design techniques are available today that can help you create multiple resolution capability in your site.
Readers are likely to use more than one browser on the same device. They also typically use different browsers for different devices. Your site design should allow for equally effective site performance across different browsers. If your site looks nice in a particular browser, that is not enough. Test your site design for all popular browsers and fix the bugs until a completely multi-browser friendly design is ready.
Creative but Professional Fonts
Font type, size, and color make a subtle difference to how your site gets perceived by the readers. Some fonts may be very artistic or unique, but they may not be the best choices for a site with medical content. You should preferably use a professional looking, reader-friendly font that reflects the focus of your practice. Times New Roman, Arial and Verdana are some of the mainstream font choices.
Be Selective with Images and Graphics
Images and infographics will enhance the presentation of your plastic surgery website, but you need to use them selectively and judiciously. The problem is that too many of image and graphic files can slow down your page download speed. Avoid cluttering your web pages with too many images that could break the flow of the reader. Make use of original, paid, or copyright-free images to avoid any copyright complaints.
Finally, check for broken links before uploading your website on the server. Include a sitemap to support both readers and search engine bots.