Tag Archives: Search Engines

Importance Online Reputation | Doctors | Dentists | SEONew Study Reveals More Patients Searching for Doctors and Dentists Online

The BrightLocal Local Consumer Review Survey 2014 is an in-depth exploratory exercise to know how the average American consumer uses online search to know about local businesses and services. The survey makes a highly objective effort to quantify how online information influences the opinion of consumers and guides their actions when they are seeking the services or products of a local business or professional practitioner. The survey is focused primarily on service providers, including doctors and dentists, and not so much on product sellers.

The survey covered the views of more 2,104 respondents, out of which 90 percent of the respondents came from the US and the remaining from Canada. The survey was carried out in May-June 2014, spread over a period of six weeks. The findings of the survey strongly corroborate the business philosophy of CreativeTake Medical, which encourages doctors and dentists in the US to leverage the power of online search to reach out to potential patients and make a positive impact.

Most Searched Business Types

BrightLocal asked the respondents to choose the Business Types that they had searched for through online search over the last one year. The results revealed that more people on the whole are searching for different types of business and services in 2014 compared to 2013. More than 38 percent of the respondents searched for a doctor or dentist in 2014 (up from 35 percent in 2013).

This figure is higher than the number of people who searched for clothes and general shops during the same period. To put these figures in perspective, if a doctor or dentist focuses strongly on online marketing and search engine optimization, it is possible to reach out to a large number of new patients who are actually searching for local medical practices, and grow the patient traffic at the practice dramatically.

Importance of Online Reviews

A growing number of consumers are reading online reviews before making their purchase decisions. In case of doctors and dentists, this number stood at 35 percent in 2014 (up from 32 percent in 2013). The survey also revealed that on average a consumer reads more than 3 different reviews.

Therefore, medical and dental practices that make an effort to promote their services professionally over the Internet, and make positive engagement through online forums, blogs, social media, and other means, may be able to garner more positive online reviews, and increase their business significantly.

Importance of Online Reputation

Doctors and dentists surpassed all other businesses and professions when the question on ‘reputation’ was put across to the respondents. As many as 47 percent of the respondents said that the reputation of a doctor or dentist matters to them when they are making a decision to choose their services.

Medical and dental practices that make conscious efforts to build a strong online reputation stand to benefit substantially in the long run. They can win the trust of new patients and ensure sustainable growth of their practices in their local area. CreativeTake Medical provides a bouquet of web marketing services to promote the online reputation of doctors and dentists in the United States.

CreativeTakeMedical.com Services

Local search engines like Google and Bing crawl the web for citations that will validate or correct the business information in their own indexes. Getting listed on sites like Yelp, Foursquare, Hotfrog, and others can shore up search engines’ confidence in the accuracy of your business name, location, and website. Most local businesses will need to engage in a concerted citation building campaign that ensures that they are listed in as many relevant, quality local business directories as possible.

In the United States, there are four primary sources of data for all the major search engines and directories. Now included in every clients SEO package, CreativeTake distributes listing information to the 4 major U.S. data aggregator centers: (1) Infogroup, (2) Acxiom, (3) Localeze, and (4) FactualThese data centers are where 95% of the directories (print, online and mobile apps) and social media sites (Google, Yahoo, Bing and more) pull their basic data from on a regular basis.  If your business information is incorrect at any of these major providers, it may override what the major search engines have in their own database. And if you’re not included in the databases of these major providers, your business is not going to rank as well in Google, Yahoo, or Bing. This will ensure you are listed/updated on almost every searchable citation that exists in the US. Through CreativeTake’s partnership with these data centers, you will now have active links back to your site that will help provide SEO link juice for rankings and more traffic to your site.

In addition to the major search engines, there are a myriad of secondary search engines that are also valuable in driving traffic to your website—and hopefully bringing you more business. Most of these secondary portals get their data from the exact same places that Google and Bing do—just one more reason you need to make sure your business information is correct at those handful of primary providers.

See the Local Search Eco-System of the United States:

local search ecosystem of the united states

Major Data Providers: Who Powers Whom?

Localeze:

  • Yahoo Local
  • Bing Local
  • Twitter
  • Apple / Siri
  • Foursquare
  • Facebook
  • Yellowpages.com
  • TripAdvisor
  • Groupon
  • Yellowbook
  • Local.com
  • DexKnows
  • Kudzu
  • GetFave.com
  • Best of the Web Local
  • YellowBot
  • MojoPages
  • Amazon
  • Comcast
  • Hotfrog

 

Infogroup:

  • Google Maps/Local
  • Mapquest
  • Bing Local
  • Yahoo Local
  • Citysearch / CityGrid
  • Twitter
  • Ask
  • AOL Local
  • Superpages.com
  • Yellowpages.com
  • DexKnows
  • Yellowbook
  • Whitepages.com
  • TomTom

Acxiom:

  • Yelp
  • Yellowpages.com
  • Superpages.com
  • Local.com
  • Yellowbook.com
  • Apple / Siri

Factual:

  • Yelp
  • Bing
  • TripAdvisor
  • Apple/Siri

Source: MOZ Local

 

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