The role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.
A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.
CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.
Be Responsive on Social Media
A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.
The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.
Provide Light Snacks in the Office
One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.
Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.
Thank You Notes and Greeting Cards
An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.
It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.
Hosting Unique Events
Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.
Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice.