cancel The Aesthetic Meeting 2020I know many of you were planning to attend The Aesthetic Meeting 2020, originally scheduled in Las Vegas in a couple of weeks. We were too.

Since we can’t see you at the show. We wanted to offer you what we could now to help grow your practice and nurture new patient leads.

  • First, we are offering 50% OFF any website design and development. This is the best offer we have ever given to anyone. Designed and developed to be mobile responsive and SEO friendly
    • Before & after gallery included
    • No contract required
    • You own your website and all the content




  • Get a FREE website design evaluation and SEO marketing analysis from our development and SEO marketing teams to see how you can improve your site traffic and patient leads today and in the future.

Want to learn more?

Schedule a free consultation with a CreativeTake marketing team member. 

Call us toll-free at 888-252-5978 or click here to contact us.

Stay safe and well,

Rick Manzano
Owner, CreativeTake Medical Marketing

CreativeTake Medical Launches New Plastic Surgeon Website in Washington DC

Washington DC New Plastic Surgery Website DesignDr SundinIn the field of plastic surgery marketing, is one of the premier firms providing cutting edge website design, content development and search engine optimization (SEO) services to a large number of plastic surgeons and medical spas.

CreativeTake works closely with the plastic surgeon and their team to develop a website that truly reflects the personality of the practice, and is magnetic enough to attract a continuous flow of potential patients from local areas.

CreativeTake has now launched to represent the practice of the remarkable and sagacious board certified plastic surgeons Dr. Burton Sundin and Dr. Reps Sundin. Drs. Sundin already have two thriving websites that are supported by CreativeTake for the Virginia Institute of Plastic Surgery and Modern Body Contouring and Laser Center.


Comprehensive Home Page

One of the unique elements of is its all-encompassing home page. As most of the first-time site visitors are likely to land on the home page, the page includes all the important links in prominent display format with impressive images, apart from the standard menu buttons. Some of the most popular procedures offered at the practice are presented with icons and images right on the home page.

The home page also includes effective displays for call to action, inviting new visitors to request a consultation online. A link to before and after photos is prominently presented on the home page.

Finally, the page also invites visitors to engage with the practice via social media, and provides social icons. A location map and directions are embedded at the bottom of the home page, making it convenient for site visitors to find nearly all relevant information on the page.

The design of the home page, backed by subtle color themes, clear fonts, and attractive images, creates a refreshing and joyful site experience for the readers. Although the home page contains comprehensive links and displays, but there is no clutter and everything is presented in a seamless, navigable manner. The website is mobile compatible to ensure a uniformly efficient site experience across all sizes of mobile screens.


Key Sections provides dedicated web pages for various sections of information. The “About Us” section of the site includes detailed sub-sections providing information about the professional credentials and background of the sensible and canny Dr. Burton Sundin and Dr. Reps Sundin. It additionally includes sections for the aestheticians and staff who are a part of the practice.

The main section for “Procedures” is sub-divided with individual sections for Body, Breast, Face, Laser, and Hair, which further include multiple sub-sections for various procedures. A section for “Photos & Videos” provides visual information about the potential results of different procedures. A separate section called “Medspa” includes sub-sections detailing the various non-surgical cosmetic procedures offered at the practice.

Patient testimonials are presented in a dedicated section to let new visitors gain insights about the practice from the perspective of actual patients. Other major sections of the website include Specials and Events, Financing, Blog, and Contact Us. CreativeTake Medical teams will continually update site content in order to deliver most relevant and current information to potential patients each time they visit the site. Services

One of the best and most effective places to market your practice is the World Wide Web. However, to achieve the desired outcomes in this crowded and competitive marketplace, it is vital to update your website to ensure that it remains fast, secure, and relevant.

There are new trends emerging in website design almost every day, so it is a good idea to keep up with these new developments. Routine design updates actually help save money. It is essential to keep up with web standards. Consistency is an important factor while browsing the internet, especially for people who aren’t tech savvy.

Furthermore, search engines such as Google and Bing regularly update their algorithms. It is important to upgrade your website to incorporate their updates in order to maintain your search rankings.

The top reasons for updating your website include:

  1. Visual Appeal

Your website is a direct reflection of your enterprise. It is essential to position your business and yourself as an expert in your field. In portraying this vision, first impressions are important. Therefore, it is vital to regularly modernize your website to keep up with the most recent design trends.

Similarly, if your website appears old and poorly developed, people visiting the site may believe that your business is also dated and poorly structured as well. The purpose of your website is to showcase your services and products in the best light possible to motivate visitors to learn more about you and potentially utilize your services or purchase your product.

A website should appear attractive and be easy to navigate on various devices. It should dynamically adjust for multiple devices regardless of whether the visitor is using a laptop, mobile, desktop, or tablet. It is crucial to not alienate any potential clients by maintaining a design that is responsive and can accommodate all types of devices.

  1. Security

It is common to hear about websites being hacked. To make sure that your website is secure and safe from hacker attacks, it is imperative to ensure that the site’s software is regularly updated. When using content management systems such as WordPress, Drupal, Joomla, or others, it is vital to ensure that these programs are up-to-date with modern technologies.

Your hosting account is another vital consideration. It is essential to make sure that your hosting service provider is reputable and concerned about security.

  1. Content

The overall design of your website can manage first impressions, but only in the beginning. After you have grabbed a visitor’s attention, you need to retain it by offering engaging and relevant content. The content should be entertaining as well as informational providing visitors with appropriate information on the products or services on offer.

Notably, you have only between two and four seconds to engage the visitor. Therefore, just wowing them with graphics won’t suffice. It is important to use phrases and keywords that can get their attention quickly.

  1. Search Engine Optimization (SEO)

Along with an appealing design and excellent content, you also need to update your SEO to enable users to locate your website. SEO principles are continually changing, and every time Google makes algorithm changes, it can potentially impact your site.

 Updating your website’s look and content also offers an excellent opportunity to update the site’s SEO settings. This may involve evaluating new content but may also require updating the associated code related to the new design. Services

There are various ways to market a medical practice. Some of these marketing techniques include search engine marketing, direct mailing, and social media engagement. In this article, let us examine some of the best marketing ideas to promote your practice.

  1. Explore Ways to Attract Patients from Local Businesses

Whether it is a large employer in your area or a small business across the street, it presents an opportunity for you to attract new patients. This could be an ideal marketing opportunity if you are already providing services to some of their employees.

Create a list of names of the local companies in your area. Investing time in your local chamber of commerce is a good idea to add more names to your list. Furthermore, talk to your friends and family for ideas and connections to help grow the list of company names.

You can speak to existing patients of companies that you want to target to understand who the decision makers for these organizations are and connect with appropriate individuals to discuss opportunities to hold talks, participate in health fairs, or engage in other employee-related activities.

  1. Use Facebook Advertisements to Give Away Low-Cost Services for Free

Using Facebook ads to give away low-cost services for free can help introduce more patients to your practice. Offer these patients an excellent first experience to engage them with your practice. This strategy involves giving away free, low-ticket services to get prospective customers to try your services.

If the customer has a good first-visit, then they would naturally want to revisit the practice. This strategy is ideal for any medical practice. For instance, the free low-ticket service could include free teeth cleaning at a dental practice or a free physical at a primary care physician’s office.

  1. Create Media Exposure for Your Practice

Effective media exposure can create a large number of new customers rapidly as well as increase the brand image of your practice. However, creating media exposure is frequently underutilized or overlooked in the area of medical marketing.

This occurs as generating media exposure involves investing time, following up, and garnering a detailed understanding of how editors, writers, and producers operate. Media exposure can lead to huge gains in your practice when done efficiently.

  1. Establish Your Own Reputation Management System

Prospective patients assess multiple reviews when seeking a doctor. Medical professionals who create a reputation management platform can automate review requests, enhance the frequency of good reviews, and diffuse the effects of negative reviews.

Furthermore, patients also visit various websites for information and reviews on doctors, including Google, Yelp, and HealthGrades. A review management platform guides patients to reviews that are most advantageous for the practice and help make a cross-platform favorable impression on patients.

  1. Ensure that You Claim All Practitioner Profiles

Many medical practices do not pay attention to their practitioner’s listings. Listings on sites such as Google My Business, Foursquare, Bing, and HealthGrades will allow a local listing for the practice along with a practitioner listing.

While this helps SEO by creating additional citations, it also enables the practitioner to claim and manage their listing to preserve their online reputation. Services

SEO is vital to effective online marketing, and you will want to incorporate SEO into your marketing strategy immediately on realizing its benefits. The next step is to determine whether to have in-house SEO or hire an agency.

Business owners who are new to SEO and how it operates can understand why hiring an experienced and established SEO agency is better than having an internal SEO team through the six reasons mentioned below:

  1. Professionals with an in-depth understanding of SEO

By hiring an SEO firm, you will immediately have a team of experts who have a detailed understanding of the industry. It eliminates the need to spend significant time and energy undergoing a painstaking hiring process. Besides, unfamiliarity with SEO will mean that it will be challenging for you to identify suitable candidates for your requirements.

  1. Proven track record and expertise

An established SEO agency will help fast track your enterprise. Furthermore, experts will be available to you at all times for answering any questions that you may have regarding the assessment of other digital marketing strategies. They can also offer the human resources and track record to ensure that your digital marketing ventures are successful.

  1. Multiple experts to ensure success

By hiring an experienced SEO agency, you will have multiple experts overseeing your marketing project. Upon deciding to create an in-house SEO team, you will be making one individual responsible for your SEO campaigns which could be calamitous. It is very challenging to be successful in a competitive environment without seasoned professionals monitoring your campaign.

  1. Convenience and efficiency

It is easier to hire an SEO firm instead of creating an internal SEO team in your company. Agencies have processes to onboard new customers fast and efficiently.

It may take several months to establish an in-house SEO team. Furthermore, an SEO agency will provide in-depth reports and will offer periodic updates on your project’s direction. It will save you the trouble of chasing staff for direction and updates.

  1. They are result-oriented

SEO agencies focus on results and are determined to provide your business with the best possible rankings to ensure it stays ahead of competitors.

This mindset requires a higher level of commitment and performance that is usually not available in in-house teams. As SEO firms are result oriented, they will routinely track the progress of the project to help you understand if it is a lucrative investment.

  1. They are cost-effective

Creating a sustainable relationship with a prestigious SEO firm is more cost-effective than building an SEO team in-house. The average cost of one employee for an internal SEO team will usually be much more than the cost of hiring the services of an SEO firm. In-house SEO will also involve office space and equipment costs. We don’t even have to mention the increased chances of sexual harassment issues, reliability issues, insurance costs, and so on.

Let’s not forget about the tax issues as well though this falls under the average cost aspect that was mentioned. But it is prudent to be clear. When you utilize the talents of a salient and proven SEO firm you just don’t have to worry about things like that. Even with lower taxes it is always wise to focus on saving money. That will never go out of style.

Selecting the Most Suitable SEO Firm

It is vital to verify the track record of a particular SEO agency when you are considering engaging one. Previous client references are essential as they will provide you a glimpse of their proven achievements in past projects. Services

A recent announcement from Google on the initiation of mobile-first indexing for its search results is set to impact the online search landscape in a significant way.

The company is presently moving websites that follow best practices for its mobile-first indexing to utilize the mobile version of the page rather than the desktop version.

Gradual but Imminent Transition

In November 2016, Google began experimentation with mobile-first indexing. The company’s search engine indexing, crawling and ranking systems used only the desktop version of the web page’s content until then.

The search engine service provider has identified that relying exclusively on the desktop version can lead to challenges for searchers using their mobiles as desktop content varies from mobile content on occasion. At present, most searchers use mobiles.

This makes mobile-first indexing important as its goal is to use the mobile version of the webpage to ensure that the search results align with the content that the user views when they click through.

However, this transition will be gradual and Google elaborates that ranking is not a consideration currently, yet:

Increased Mobile Search Efficacy

The focus of mobile-first indexing is how content is gathered rather than how it is ranked. Mobile-first indexing does not have an advantage regarding rank over mobile content that is not gathered through this method yet or content for desktop. Furthermore, desktop content will continue to enjoy representation in the index.

Notably, Google will not be implementing two search indices as proposed earlier. The “mobile-first index” is not separate from the main index which has been in existence since Google initially started crawling pages. The company is merely migrating from desktop version indexing to mobile version indexing of the content.  

Site managers and develops must take note of this development.

Create Mobile-Friendly Content

The websites that Google chooses to move to its mobile-first indexing will receive notification through the Google Search Console. Site owners will experience a “significantly increased crawl rate” from the Smartphone Googlebot. Additionally, Google will begin displaying the page’s mobile version in search results and cached pages.

At the beginning of the year, Google launched an advanced version of the Search Console. Performance was a crucial factor in the update, and now the company is devoting the same attention to mobile.

The broad overview here is that Google is encouraging webmasters to create mobile-friendly content. Even though mobile-first indexing does not impact page rankings at present, Google still assesses content in its index to understand how suitable it is for mobile interfaces.

In case you have an individual mobile site, you would want to consider the following two factors:


Ensure that the mobile version of your site has poignant and relevant content just as your desktop site does.

Structured Data

Your site’s mobile and desktop versions should contain the same structured data markup.

Currently, Google ranks sites that are “mobile-friendly” higher while ranking mobile interstitials negatively. July onwards, the company’s search engine will also place mobile pages that are faster in better positions to be found and seen. Services

The world of marketing has found the policies of the Trump administration largely favorable states Dick O’Brien, EVP of government relations at the 4As while speaking at the Coalition for Healthcare Communication conference held in Washington, DC.

The Republican tax-reform law has turned down a previous proposal to decrease the percentage of ad spending that could be tax deductible as a business expense.

The Trump administration also rejected a proposal to make changes in the ways that Internet services providers use to gather data from an opt-out to an opt-in method. Most consumers would not choose an opt-in for data collection.

Emphasis on Data

O’Brien explains that this change could have made the collection of data for marketing purposes very challenging. This year data will be under the spotlight for marketers as the European Union’s GDPR stipulations are slated to become effective and the Cambridge Analytica scandal highlights the collection and usage of data.

O’Brien describes that if the focus in 2017 was on taxes, the emphasis is on data for 2018. This will impact their ability to collect data as the end-use of this data will be in question. However, he explains that his organization may not find this as challenging as they already have self-policing measures in place for data collection.

4As and other organizations are trying to manage issues such as fake news and privacy by developing a standardized icon for all political advertisements. When visitors click on these icons, they will receive information on who that spot supports and who purchased it.

Gottlieb’s Activist Tenure

According to panelists at the Rising Leaders Conference, FDA Commissioner Scott Gottlieb experienced an activist primary year.  

He has a multi-faceted agenda that includes policies on issues ranging from the opioid epidemic and off-label product use to broadening the Right to Try legislation which the Congress passed this week as well as making the process of drug approval more efficient.

Under Gottlieb’s leadership, the FDA is also identifying ways to clarify product-related communications such as off-label communications, pre-approval communications between payors and producers, and product promotion on social media.

Kellie Combs, the counsel for the medical information working group at law firm Ropes & Gray, elaborates that the rules regarding off-label use have lacked clarity for some time. However, now there is an effort to make these rules more transparent.

New Trends in Healthcare

The main trends in healthcare marketing under the Trump administration are as follows:

  • The changing environment in the healthcare industry may always continue to evolve
  • The competition between medical care providers and facilities will increase so prices will come down which was not the case in the years before, competition was limited and eliminated in some cases which forced prices up
  • Patients will become better informed
  • The delivery of healthcare will continue its move to a retail outlook
  • While costs may inhibit consumer spending, transparency in price will be a primary consideration

The policymakers and the FDA have a key concern regarding firms transmitting wrong information to doctors and consumers. The agency is striving to create the right balance, but progress is slow. Services


Amazon gave massive discounts on products such as Echo, Echo Plus, and Echo Dot which feature Alexa on Black Friday which showcases the retail giant’s commitment to sell voice search and digital assistants.

The company’s strategy paid off immensely with consumers buying millions of Alexa-enabled devices over the Black Friday weekend. Alexa devices were best sellers all over Amazon with Echo Dot being the top-seller across various categories worldwide.

Amazon’s success indicates that the technological focus on voice search and digital assistants will increase even more. Some of the largest tech enterprises across the globe offer smart speaker and mobile devices with digital assistants such as Google Assistant and Apple Siri.

Private medical, dental, and cosmetic surgery practitioners should choose to work with SEO experts who are willing and capable to adapt to the changing search technology and implement cutting-edge voice search driven SEO strategies to promote their practices locally.

Advanced Voice Search Functions

Voice recognition software has gone beyond merely simple searches today. Amazon commercials frequently feature customers telling the Echo to play the music of their choice (via a Bluetooth system), and similar functionalities.

In the recent past, behemoths such as Google and Walmart have joined hands on voice-based shopping. Many analysts believe that voice will be a significant driver in the retail industry in the future. Certain estimates forecast Alexa as being a $10 billion enterprise by the year 2020. It is amazing this many people want a gadget like that in their home.

Voice-based shopping growth has undoubtedly caught the attention of Amazon which has lowered its rates for Echo devices. The company knows that the use of more Echo devices in homes means that they will also be used more for shopping. According to studies, owners of Amazon Echo buy more from Amazon after purchasing Echo devices.

With every passing year, the use of voice search and devices that use digital assistants continues to increase. Further to the apparent relevance for these tech behemoths, this shift in customer behavior has far-reaching business implications ranging from retailers to SEO firms to e-commerce portals.

With regard to marketing, this change means that old SEO techniques will not be as effective. This will force companies to customize their web presence to the growth of voice technology.

Website Optimization for Voice Search

Digital marketing strategy in the past was geared towards specific keywords as well as variations of those keywords. However, voice search optimization involves understanding how people actually speak. To position a business for voice search means answering consumer questions and providing searchers with the precise results that they are seeking.

In some ways, this will make keyword research even more difficult. However, it can also be a more significant opportunity as the customer that locates a business will be targeted more and most likely find the content relevant.

Voice search is not optional anymore with every quarter bringing continual growth. It is now a must-have solution for all businesses. Services

CreativeTakeMedical Launches New Website Newportbeachneograft.comCreativeTakeMedical Launches New Website

CreativeTake Medical is a leading internet marketing and search engine optimization company for medical practitioners. CreativeTake has recently launched a new website for a minimally invasive hair restoration procedure called Neograft by Dr. Hisham Seify at Newport Beach, California.

CreativeTake has in-depth experience in creating digital marketing campaigns for cosmetic treatment providers across the country. CT Medical’s core strategy focuses on the designing and development of a patient friendly, informative and search engine optimized website.  

CreativeTake Medical has over 15 years of experience in digital marketing for medical professionals. It has helped hundreds of practitioners develop and expand their practice in their local area.

CreativeTake designs digital marketing strategies to achieve excellent rankings for client websites. Local SEO is the most efficient and effective technique to target potential patients in the area of the practice’s location.

Website for Dr. Seify

Dr. Seify is an experienced, board certified plastic surgeon in the Newport Beach area. In addition to performing a variety of surgical and non-surgical cosmetic procedures, Dr. Seify now provides hair restoration using the advanced NeoGraft device.

He wished to launch a new website to offer patients information about the state-of-the-art NeoGraft procedure as well as serve the objectives of digital marketing to promote the procedure.  

CreativeTake Medical designed and developed a new website, NewportBeachNeograft, to achieve these goals. This website focuses exclusively on the NeoGraft procedure. It serves as a comprehensive source of information on the procedure for potential patients who may be considering a less invasive solution for hair restoration.

About Dr. Seify

CreativeTake Medical understands from experience that this section is a vital part of a medical practitioner’s website. The “About Us” or “Bio” section should offer detailed information about the doctor’s educational qualifications, specializations, certifications, achievements and general background. Prospective patients usually want to know more about the doctor prior to a consultation at the practice.

CT Medical has made sure that provides detailed information on Dr. Hisham Seify who is certified in plastic surgery two prestigious boards. New patients can gather information about him and his approach to hair restoration using NeoGraft through this page.

About NeoGraft

The CreativeTake Medical team has ensured that Dr. Seify’s website contains accurate and latest information on the NeoGraft hair restoration technique. The procedure has a separate web page dedicated to it which offers in-depth details as well as an “FAQ” section to help patients understand the procedure.

The FAQ section on NeoGraft provides potential patients with answers to routine questions regarding the procedure even before they visit Dr. Seify’s practice. This section contains essential information such as cost of the procedure, time taken, and details on downtime after NeoGraft. The objective of the website is to acquaint patients with all possible aspects of the procedure enabling them to make well-informed decisions.

Other Sections

CT Medical has included a dedicated photo gallery section on the website. This section offers before and after images of the NeoGraft procedure. New patients can view this section to garner a realistic understanding of Dr. Seify’s hair restoration procedure. The gallery section helps patients develop an understanding of the outcomes of the NeoGraft technique and the results that they can expect. Services

CreativeTake Medical Launches New Website

CreativeTake Medical has pursued excellence in website design and SEO over the last two decades. It is one of the pioneers in online marketing for medical professionals across the US.

CreativeTake Medical Launches New Website GeoffreyKeyesMD.comCreativeTake has been instrumental in helping hundreds of medical professionals achieve their practice goals.

CreativeTake Medical has extensive experience in creating patient-friendly websites and content for medical practitioners. Simultaneously, it focuses strongly on search engine optimization to improve the targeted local reach of the website to potential patients in the vicinity of the practice.

New Website for Dr. Geoffrey Keyes

CreativeTake Medical has recently launched a new website for board certified plastic surgeon Dr. Geoffrey Keyes, M.D., F.A.C.S. in Los Angeles, California. The website is a stellar example of an innovative and comprehensive online resource on plastic surgery. This website promotes Dr. Keyes’ practice efficiently and outstandingly.  

Dr. Keyes’ website is targeted towards potential patients who may visit the website through a Google search or other online sources. The website quickly introduces a prospective patient to Dr. Keyes through a detailed description of his qualification as well as various before-and-after images of previous patients. This helps the reader to receive in-depth understanding of Dr. Keyes and his practice upfront.  

After the visitor is engaged through a quick understanding of Dr. Keyes achievements and qualifications as well as a review of his previous work, they can conveniently move onto other sections of the website to learn about the various surgical and non-surgical procedures available at the practice.

Procedure Sections

CreativeTake Medical understands from experience that most new visitors to a plastic surgery website will usually be willing to look at the particular plastic surgery procedure that they may be considering more deeply. To this end, offers detailed and precise information on a wide range of procedures at the practice in language that is easy to comprehend for a patient.

All the procedures are classified into seven broad sections with sub-sections available for specific procedures with surgical and non-surgical treatments demarcated for easy understanding.

This enables patients to conveniently identify and review the particular procedure that they are interested. A review of such information can help patients to prepare better for an initial consultation with the practitioner.

Other Sections on the Website

CreativeTake Medical has created a dedicated photo gallery on the website. This page has been categorized into three sections-face procedures, breast procedures, and body procedures. Each section contains a compilation of before-and-after images of Dr. Keyes work. Potential patients can review this section to understand the type of enhancements that they may expect with specific procedures and develop realistic expectations.

An informative blog web page offers the latest articles and write-ups on a wide range of surgical and non-surgical procedures.

This section is updated routinely with new content to encourage patients to review the site frequently. Moreover, keyword-rich, new, and relevant content is an important aspect of search engine optimization. A separate section on patient resources offers visitors to the website an inside look into the practice and its procedures. Services