Marketing and Branding for Your Medical Practice

Marketing and Branding for Your Medical Practice

Medical Practice Marketing

The wide reach of the Internet assumed a new dimension with the explosive popularity of the mobile phone, tablet, and other mobile devices as a medium to access websites. The result of this comprehensive accessibility is that online marketing has emerged as the most powerful tool for a majority of large, mid-sized, and small companies across the United States.

CreativeTakeMedical.com has been one of the pioneers in the area of online medical marketing, having led the industry from the front for more than 15 years. The teams of top Internet marketing and branding experts at CT Medical have developed innovative online campaigns for hundreds of eminent plastic surgeons, dermatologists, dentists, and other medical professionals in the country.

Customized Marketing Strategy

Each healthcare practitioner has their own areas of specialty, specific localized target market profile, unique needs for brand image and online reputation, and a specific budget for online marketing and branding campaign. Keeping in view all these factors, CreativeTake develops a customized marketing strategy to suit the needs of a particular medical professional.

A typical marketing and brand strategy will begin with the design and development of a medical website, which will be at the core of the entire promotional activity. The website design must be unique and must reflect the professional standards of the medical practice. CT Medical creates customized content for the website, which is original, accurate, and presented in a reader-friendly format.

Online reputation building and management is an integral part of the marketing activities at CreativeTake for its clients. Patients like to learn about a doctor through online reviews, comments, social media networking, and online ratings on a variety of third party websites and online forums. The marketing teams at CreativeTake can proactively support the doctor’s efforts to achieve a strong online reputation along with an effective social media strategy.

Search Engine Optimization

Search engine optimization or SEO lies at the heart of the marketing and branding efforts at CreativeTake Medical for its clients. In a highly competitive online marketplace, the prime goal must be to ensure that the doctor’s website achieves top spots in online search results for a large number of relevant keywords.

Google and Bing are the two leading search engines where a vast majority of potential patients will typically search for health-related information or seek the details about their local healthcare service providers. If the doctor has a systematic SEO plan working for their practice along with a search engine optimized website, chances are that the doctor’s website would rank among the top search results.

Medical websites that rank high on Google page one for a large number of relevant keywords are likely to dominate their local market as a leading brand. The credibility of such medical practices rises substantially over a period of time because an average online visitor attaches high value to websites and companies that rank on top in online search results.

Personal branding for the doctor is also a part of the online marketing efforts. Articles, blogs and columns by the doctor, their online bio-data and profile, and innovative social media engagement can eventually create a strong online branding for them. CreativeTake Medical is fully equipped and experienced to support all the online marketing and branding efforts of healthcare professionals across the country.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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Website Design for San Francisco, CA Real Estate Group Partner Equity Properties

CreativeTake Medical Launches New Website PartnerEquity.net

In the digital age, the rules of real estate marketing have completely transformed. The traditional entry in the Yellow Pages and relying on word of mouth publicity is no longer enough to reach out to the digital-savvy target clients in a local area.

The most effective and affordable way to reach out to the connected generation of today is through online marketing.

CreativeTakeMedical.com is a pioneer in the field of digital marketing and has been working for nearly two decades with hundreds of clients to transform their approach to marketing and leverage the power of digital to boost the prospects of their business. CT Medical has now launched PartnerEquity.net to promote the real estate business of Partner Equity Properties.

Home Page

CreativeTake website design experts understand the power of a home page, which is often the first page where a new prospective client will visit. Therefore, CreativeTake teams have invested maximum time and effort in building an impactful home page for PartnerEquity.net website. The home page includes a large image of a residential complex, which immediately assures a new visitor that the site offers precisely what they are looking for.

The home page includes a section for Featured Listings, where potential clients can easily review the available properties on offer and their relevant details and images. The home page also includes a list of brands of service providers, vendors and other firms with whom Partner Equity Properties has an association.

Another key section presented on the home page is Testimonials. New clients can gain more confidence and feel more convinced when they go through the experiences of past customers.

Therefore, this vital section is presented on the home page itself. The home page also includes the contact details and an online form, inviting visitors to engage further and get in touch with the company for more details.

“It’s been taken care of” Section

CT Medical has included a unique section called “It’s been taken care of…” on PartnerEquity.net. This section describes the company’s personal concierge service program, which is designed to provide exclusive services through its resources of service providers from home appraisal services, furnishing services, financial services to closing services.

By leveraging many networks and preferential relationships with thousands of service providers, the company’s concierge services specialists have the resources and knowledge to manage the whole real estate and financial process on behalf of the clients.

Other Sections

CreativeTakeMedical.com has included an “About Us” section to provide accurate and in-depth information about Partner Equity Properties. Another section called “Our Real Estate Agents” provides information about the agents and associates who are working with the company.

For prospective clients who are looking to buy a home, the key sections on PartnerEquity.net include:

  • Buying service
  • Market trends
  • Steps to buying a home
  • Resources

Similarly, for prospective property sellers, the dedicated sections provided by CreativeTake on the website include:

  • Selling services
  • What is my home worth?
  • Staging your home

PartnerEquity.net also includes separate sections for a blog, newsletter, and contact details.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Local Google Search Ranking Factors

Local Search Ranking 

Google My Business (GMB) posts offer one of the most compelling opportunities in local SEO nowadays. The control over the messaging allows for a significant amount of creativity.

More specifically, there is traction in cases where branded searches are “leaking” clicks to other domains in the SERPs. GMB posts are an effective way to garner more engagement and clicks from potential consumers who are already searching for the specific brand name and maybe in a purchase mode.

When it comes to SEO, there is usually just as much opportunity to leverage the keywords that an entity already ranks well for as there is in targeting new keywords.

There is also a major improvement with multi-location brands where the rewriting location of pages can be done to make it more relevant. It does not matter if a practice has two locations or 2,000. This strategy can enhance existing rankings while making it eligible to rank for other queries.

Seeking a Continual Flow of Positive Reviews on the GMB Page

BBB listings do not appear to matter. The GMB page should be as complete and engaging as possible.

Seeking particular, long-tail keywords with a high amount of “related keywords” associated with them is an excellent strategy to ensure that a specific brand shows up in the SERP (search engine page results).

For keywords that are long-tailed and specific, ranking typically isn’t too challenging to achieve. However, these keywords usually have a low search volume.

But ones with a fair amount of “related keywords” can actually rank the most for those related keywords and drive traffic from them. This often more than compensates for the low search volume.

The method of starring the current location on maps and then searching the city name in maps.google.com is also useful. It makes it convenient to see the city boundaries. After a customer moves, or adds a new location, to be within boundaries, there will be a rise in visibility and calls.

One aspect that still has a high impact on ranking is native reviews on GMB. Reviews, as well as the owner’s response, shows consumer trust in a business, and trust is the cornerstone of ranking.

Fighting spam is a great strategy as it not only helps clean up Google Maps, but also the impact on the client’s ranking is almost immediate.

Things to Focus on

  • Is Google crawling and indexing the website properly?
  • Is the site pertinent and authoritative for the vertical and geo?
  • Are there pages targeting the search queries that a practice wants to rank for?
  • Do you have a strong backlink profile?
  • How does the GMB profile appear?

On the basis of these answers, content strategy/creation/marketing, a technical SEO audit, or link building may be most suitable.

Local landing/location pages still work quite well. In case there are searches that you are targeting in the local area, creating a particular page for the office help remain competitive in stronger domains (especially if they don’t have any local/office pages).

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Website Design for Alabama Plastic Surgeon Dr. Landon McLain

CreativeTake Launches Website Redesign for McLainSurgicalArts.com

CreativeTake Medical recently launched a new site redesign for McLain Surgical Arts, a premier oral and maxillofacial and cosmetic surgery practice, led by Dr. Landon McLain. Dr. McLain is a leading double board certified oral and maxillofacial surgeon as well as a highly experienced plastic surgeon in Huntsville, AL.

Dr. McLain wanted to revamp his site design and build an innovative website McLainSurgicalArts.com that would not only showcase his core practice areas and strengths, but also serve as a unique online resource to inform and educate potential patients about the latest procedures and techniques available to them in the area of oral and maxillofacial and cosmetic surgery.

Comprehensive Website

One of the key tasks before the experienced team of site design and content development professionals at CreativeTakeMedical.com was to include the two diverse areas of expertise of Dr. McLain seamlessly in the same website. Dr. McLain was clear about having only website to represent his practice.

Therefore, CreativeTake experts decided to dedicate nearly equal amount of site space on McLainSurgicalArts.com to oral and maxillofacial procedures and cosmetic surgery procedures, both of which are Dr. McLain’s primary practice areas. Bringing both diverse surgery areas under the same website is meant help those patients who may require a combination of both types of procedures.

Secondly, a new site visitor can simply review a single comprehensive website that includes all types of information about both oral and maxillofacial and plastic surgery procedures under one roof. As a result, the site offers in-depth information about procedures ranging from dental implants and wisdom teeth extractions to breast augmentation, rhinoplasty and Botox.

Section on Dr. McLain

CreativeTake site designers chose to highlight the information about Dr. McLain prominently for the sake of new patients who may like to review or compare such information before taking a final decision. The information was divided into three separate sections called Getting to Know Dr. McLain, CV and Testimonials.

Getting to know section sheds light on Dr. McLain’s leadership activities in the field, his involvement with training and lecturing of fellow surgeons, his hospital appointments and memberships of professional organizations, papers and publications, and community engagement.

The CV provides a detailed view of his educational qualifications, training and experience. The Testimonial section provides information about what past and present patients have to say about their treatment experience with Dr. McLain.

Procedure Sections

Procedure sections are broadly classified into Oral & Maxillofacial section and Cosmetic Surgery section. The Oral & Maxillofacial section is sub-divided into four key procedures, which include wisdom teeth extraction, dental implant surgery, jaw surgery, and facial trauma surgery.

The cosmetic surgery procedure section is also sub-divided into four parts, including breast, body, face, and skin. Breast procedures include detailed informed on breast augmentation, breast lift, breast reduction, and breast revision procedures.

Liposuction and tummy tuck surgery are included under the Body procedures. Face procedures include facelift, brow lift and other surgeries. A range of non-surgical skin rejuvenation procedures is included under the Skin section. Other sections on the website include Photo Gallery, Fees and Financing, Out of Town Patients, and Newsletter Subscription.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Generate New Patient Leads with Innovative Online Retargeting Advertising

Generate Patient Leads 

Medical marketing is a highly specialized area involving authentic domain knowledge and experience in order to build an accurate and relevant online campaign for a doctor. The key challenge in online marketing for doctors is to keep the focus on localized potential patients who may actually visit their practice for a consultation and treatment.

This involves a systematic and targeted SEO and online marketing campaign to achieve the desired, targeted exposure for the doctor’s practice over a period of time. CreativeTake Medical is a leading search engine optimization, online marketing, website design, and content development firm providing cutting edge Internet marketing and promotion solutions to doctors in the United States.

Site and Search Retargeting

One of the latest and highly innovative online marketing tools that has been designed exclusively for healthcare professionals to attract high quality leads and potential clients is Site and Search Retargeting. This tool enables the marketer to collect actual search and site user data and employ that information to develop and promote targeted advertising.

The tool tracks the online search habits and activity of an average visitor to the doctor’s website to understand their psyche. To provide more targeted and usable information, the tool also accounts for the various types of keywords that the users adopt to reach the doctor’s website. Once a potential patient reaches the doctor’s website, which pages they follow, and what specific actions they perform on the site is also tracked with this tool.

How does Website Retargeting Work?

When a prospective patient visits the doctor’s practice website, the automated tool will collect the relevant data about the site visitor in the form of cookies. The technology is designed to capture and remember the particular site visit so that whenever that same patient visits another website within the provider’s network, a targeted ad about the doctor’s practice will be displayed strategically.

Such high potential patients are much more likely to respond positively to the ad, and click through it to arrive at the doctor’s website directly, fill out a contact form, or simply call up the doctor’s office for an appointment or for more information. Doctors seeking medical marketing and SEO support for their practices can get in touch with the executives at CreativeTakeMedical.com.

How does Search Retargeting Work?

When a potential patient seeks information about a specific medical area over the Internet, and searches for a localized keyword such as “tummy tuck in Beverly Hills” or “skin care in Dallas,” the technology involved in this site retargeting tool will identify the patient through these search terms.

Most patients will typically visit more websites over a period of time, and as they arrive at sites within the given network, the site will recognize the visitor and display a retargeted advertisement. This kind of well-defined online engagement with prospective patients typically yields positive results with patients viewing the ad and clicking through to review the doctor’s website.

Such advanced online retargeting technology has a very wide reach and provides an impactful way to appeal to high potential patients who are actually seeking medical care and are likely to convert.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

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