Your plastic surgery practice operates in a highly competitive environment. It can no longer afford to rely only on traditional marketing approaches such as word of mouth publicity or a presence in the local Yellow Pages directory. To gain competitive advantage in your local market, it is critically important to seize the opportunity of online marketing.
CreativeTake Medical is a leading firm offering medical marketing, website design and SEO services to plastic surgeons in the US. The team of professionals at CreativeTake have extensive experience in developing and promoting plastic surgery websites, and helping them reach their marketing goals at a fraction of the cost of traditional marketing.
Search engines tend to factor in a website’s brand value while determining the search rankings. A plastic surgery practice with a strong brand presence across the Internet is more likely to achieve top search rankings on Google and other search engines. Therefore, strategic brand promotion should be one of the primary goals in online marketing.
Similarly, link building for your plastic surgery website can receive a boost when you create brand oriented content to promote high quality inbound links and branded traffic. To grow the brand profile, the plastic surgeon should strive to earn high ratings on RealSelf, Yelp, Google+, and various other medical rating and review sites.
Exposure in Local Media
The link profile and SEO capabilities of a plastic surgery website can improve dramatically when the practice achieves sustained exposure in local media. The plastic surgeon may write columns or guest blogs in prominent local publications, magazines and well-known blogs. The goal through these efforts should be to educate patients about new techniques, procedures, products and technologies in the field of plastic surgery.
When the content published on the surgeon’s website and respected third party sites and blogs is aligned on a sustainable basis, it will start reaping dividends in terms of higher search rankings for the website. Powerful back links can be earned when the website gets a mention in some of the eminent print or online publications.
Online Video Promotion
Google, Bing, and other search engines increasingly prefer to display content in multiple formats in their search engine result pages (SERPs). Videos will often earn a higher rank in search results compared to plain text listings. At the same time, viewers have a much stronger preference for video content today than in the past.
A number of research studies have showed in the past that almost half of all searches for popular keywords produce ‘blended results’. This means that the results represent a mix of videos, images, texts, and other graphics. Videos also create a deeper influence on the mind of the target audience and have a greater chance of leading to the desired outcomes.
The plastic surgeons can distinguish themselves from their competitors by investing their time and effort in creating thought leadership. This can be achieved by presenting and sharing ideas and knowledge through webinars, online conferences and meetings, online videos, eBooks, press releases, white papers, and published columns.