Physician Marketing During COVID-19

Physician Marketing During COVID-19

Physician Marketing

The Covid-19 pandemic has created a serious disruption for a wide range of businesses and professional practitioners, including plastic surgeons, cosmetic dermatologists, cosmetic dentists, and medical spas. But this is also the time when you can make the most out of your online medical marketing campaigns because most people are consuming large amounts of digital content in the current situation.

As many of your competitors may have taken their focus away from SEO marketing at this time, it opens up a compelling opportunity for you to dominate a less crowded marketing space and reach out to potential patients in your area. At CreativeTake Medical, we are providing virtual practice consulting to help clients turn a challenging economic situation into an opportunity to connect and engage with new and existing patients.

Adapt Your Online Campaign to the Current Context

At CreativeTake, we are advising our clients, including cosmetic surgeons, dermatologists, dentists, and medical spas to reconfigure their website design and content, online messaging, social media campaigns, and paid ads to the current needs of patients.

It is time to educate patients about various elective or cosmetic procedures that they may not be able to undergo right now, or their scheduled surgeries may have been postponed. Address their concerns through your medical marketing content, answer their questions, solve their problems, and provide them virtual consultations wherever possible.

Focus on Brand Building and Patient Loyalty

As long as the social distancing, shelter in place and local lockdowns due to Covid-19 crisis last, it may not be the best strategy to pursue potential patients aggressively about your elective procedures and treatments. At CreativeTake Medical, our SEO marketing and practice consulting experts are shifting the focus of our client campaigns to brand promotion, relationship building, and reputation management.

If you are willing to reach out to your patients during this sensitive time with reassuring and helpful messaging which clears their doubts and concerns, they are going to appreciate it. Unlike many of your competitors who may have gone silent, this is the time to invest in patient relationships through virtual communication, social engagement, and SEO marketing.

The commitment that you show during this difficult period will go a long way to enhance your online reputation and brand positioning in the minds of your patients. Patient loyalty is the biggest capital you can build during this phase. At CT Medical, we are reminding our clients that great medical practices and great leaders are born during a crisis.

If you can lead from the front by connecting with your patients through medical marketing, social media engagement, SEO marketing, and creative website design, you will win their loyalty while your competitors lie low.

Update Your Local Listings

If your practice policies and office hours have changed during Covid-19 or you are offering virtual consultations at present, your website home page, social media accounts, email newsletters, Google My Business page, and local listings on Yelp!, RealSelf, or other platforms should reflect these changes.

CreativeTake Medical marketing teams are here to help you navigate most effectively through this challenging period and prepare for the post-coronavirus market environment. Call us to know more how we can help you build a winning digital strategy for your medical, surgical, or dental practice at this time.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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New Cosmetic Surgery Website Design for Las Vegas Plastic Surgeon Dr. Richards

CreativeTake Medical Launches New Cosmetic Surgery Website richardscosmeticsurgery.com

 

The premier web design, content development, SEO and online marketing firm for doctors, CreativeTakeMedical.com has launched a new website for one of its plastic surgeon clients, Dr. Bryson Richards. The website called RichardsCosmeticSurgery.com serves as a comprehensive online resource targeted at the local patients residing in and around Las Vegas, NV and Lake Havasu City, AZ, where Dr. Richards’ offices are located.  

Dr. Richards wished to create a comprehensive website that would include detailed information about various plastic surgery procedures for the breast, body and face, apart from some key non-surgical aesthetic procedures that he provides through his practice. He decided to work with CreativeTake Medical, taking into account their extensive experience in developing highly effective websites for plastic surgeons across the United States.  

CreativeTake Overview 

CT Medical provides a wide range of Internet marketing and SEO services to physicians, which include website design, content development, search engine optimization (SEO), public relations, consulting services, social media marketing, and branding. The distinguishing feature of CreativeTakeMedical.com is that its team of creative professionals has first-hand experience in running a medical practice.  

It provides the team with the necessary knowledge, insights and competence to provide appropriate and effective marketing services to the medical industry. CreativeTake builds customized websites backed by innovative SEO and marketing strategies to help its medical clients meet or exceed their targets.  

Key Features of Dr. Richards’ Site 

RichardsCosmeticSurgery.com has an attractive and user-friendly website design that allows for smooth and seamless site navigation. New visitors to the site will be immediately attracted by the home page layout, visuals, and content. Through the homepage, each reader can easily identify the specific area of their interest, and directly access that area of the site from the homepage. Returning back to the homepage is also equally easy from any other page on the website.  

Section on Dr. Richards 

From its past experience, CreativeTake Medical knows that one of the most important sections of a doctor’s website is the section that provides a detailed bio or profile of the doctor. New patients are particularly keen to learn as much as possible about the doctor’s background before they may decide to visit him or her for a consultation.  

Keeping this fact in mind, CreativeTake built a detailed page that provides relevant information about the academic qualifications, training, experience, and accomplishments of Dr. Richards in the field of plastic surgery. CreativeTake’s content professionals also included information about the social and community pursuits of Dr. Richards and provided a brief insight into his family life.  

Procedure Sections 

Dr. Richards provides a wide range of surgical procedures for the face, body and breast, apart from some of the latest non-surgical treatments. The challenge for CT Medical was to ensure that maximum possible relevant information is included in the procedure sections in such a way that the reader experiences no difficulty in finding information about the specific procedure that they may be looking for. Procedures for the face, body, breast, and non-surgical procedures are provided under separate sections. All of the procedures under various sections are described in detail on separate web pages.  

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

 

 

Custom Content Examples

Examples of Custom Content:

Dr. Q Plastic Surgery – Plastic Surgeon (Rancho Mirage, CA): Entire Website

Dr. Q Medical Spa – Medical Spa (Rancho Mirage, CA): Entire Website

Modern Body Aesthetic Center – Dr. Sundins (Vienna, VA): Entire Website

Virginia Institute of Plastic Surgery – Dr. Sundins (Richmond, VA): Entire Website

Wright Jones Plastic Surgery (Atlanta, GA) – Entire Website

Dr. Gary Motykie – Plastic Surgeon (West Hollywood, CA): Entire Website

Motykie Med Spa – Medical Spa (West Hollywood, CA): Entire Website

MotykieMD – Skin Care Product Line (West Hollywood, CA): Entire Website

The Healing Curve – Non-Profit (West Hollywood, CA): Entire Website

American Integrative Pharmacy: Compounding Service

Dr. Thomas Fiala, Plastic Surgeon (Orlando, FL): Entire Website 

Dr. Black and Arnstein – Plastic Surgeons (Torrance, CA): Entire Website

Colbert Plastic Surgery – Dr. Stephen Colbert (Columbia, MO): Entire Website

Richards Plastic Surgery – Dr. Bryson Richards (Las Vegas, NV): Entire Website

Mohave Center – Dr. Bryson Richards (Lake Havasu City, AZ): Plastic Surgery Sections

Dr. Hani Sinno – Plastic Surgeon (Westmount, Québec): Entire Website

Fusion Medical Spa (Ruidoso, NM): Entire Website

Dr. Bradly Hubbard – Plastic Surgeon (Dallas, TX): Breast Procedures

Dr. Timothy Katzen – Plastic Surgeon (Beverly Hills): Entire Website

LeReve Medical Spa (Pasadena, CA): Entire Website

Marcus Facial Plastic Surgery – Dr. Marcus (Redondo Beach, CA): Non-Surgical Procedures Section

California Dermatology Specialist – Dr. Eric Meinhardt (Los Angeles, CA): Entire Website

Newport Plastic Surgery – Dr. Hisham Seify Plastic Surgeon (Newport Beach, CA): Re-Write Most Procedures

OC Breast Augmentation – Dr. Esmaillain Plastic Surgeon (Los Alamitos, CA): Entire Website

Dr. Salvatore J. Pacella – Plastic Surgeon (San Diego, CA): Entire Website

Rejuvenate Medical Spa (Encino, CA): Entire Website

Skintegrity Medical Spa (Kirkland, WA): Entire Website

 

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

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