Mobile Internet Marketing for Medical Professionals

Mobile Internet Marketing for Medical Professionals

Mobile Internet Marketing

In recent years, Internet use via mobile devices has grown exponentially, leading to a paradigm shift in medical marketing plans and strategies. Almost every research study on the subject has indicated that desktop based online searches are on the decline and users are increasingly turning to their mobile devices to search the Web. SEO strategies need to be adapted to this new mobile era in order to achieve the desired results for a website.

CreativeTake Medical, the renowned online marketing, website design, content development and SEO firm for doctors in the United States, was among the earliest ones to recognize the growing power of mobile, and adjusted its marketing strategies accordingly.

What is a Mobile Website?

A mobile website is essentially the mobile version of a regular website. It is typically a condensed website designed for mobile users. It has larger buttons for easy touch-based clicks, shorter blurbs of text, and sharper images.

Google recommends webmasters to create only a single website with mobile compatibility or responsive website design. This way the user is not required to manage two separate websites, and the search engines do not need to identify the two sites separately or get confused about content duplication.

Need for a Mobile Friendly Website

Many people prefer to search or surf the Web via their mobile devices for convenience. Research studies suggest that people who use mobile Web on the go are more likely to follow up their online activity with actual purchase actions. Therefore, businesses and professionals have increasingly recognized the need to upgrade their websites and make them mobile friendly.

If a user opens a regular website on their mobile device, the site’s pages may not fit appropriately on the mobile screen. Navigating through the site may be more difficult because the navigation buttons have not been designed for multiple screens. As a result, the user is more likely to exit the site quickly from their mobile device, and look for other alternatives.

Growing Mobile Usage

At present, the mobile subscribers around the world already exceed six billion, which translates to nearly 90% of the population. In all, about 1.2 billion users access the Web through their mobile devices. In the US, more than 25% of the users access the Web only via mobile devices.

Social networking websites are among the most popular Web destinations for mobile users. This effectively means that a doctor’s practice with a strong social media presence can make a better impact on mobile users. In terms of search engine optimization too, mobile compatibility can provide a boost to the doctor’s SEO efforts.

One in seven online searches on major search engines such as Google is now received from mobile devices. Mobile search has grown four times over the last one year alone. Another important data for marketers is that over 70% of smartphone users perform a mobile search immediately after viewing a mobile ad or online listing of a product or service of their interest. Therefore, mobile marketing can ultimately yield higher results in terms of actual traffic of patients to a doctor’s practice.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

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Plastic Surgery Website Design & SEO Marketing by CreativeTake 

Plastic Surgery Website Design & SEO Marketing 

Most plastic surgery practitioners have their own website, but not many realize that having a website is beneficial only if the website design and SEO are helping localized patients reach the website. This is where CreativeTake Medical plays a leadership role in providing proven online marketing solutions for cosmetic surgeons, dermatologists, and various other medical practitioners.

Innovative site design and SEO strategies employed by CreativeTake can help a medical professional gain a competitive edge in their local market by making their website rank consistently on top in search engine results. CT Medical has extensive experience in developing and promoting websites for plastic surgeons.

Many surgeons across the country are able to dominate their market and experience a substantial increase in new patients with the help of advanced website design and SEO solutions from

Specializing in SEO for Plastic Surgeons

CreativeTake has dedicated expertise in search engine optimization (SEO) techniques to boost the marketing prospects of a plastic surgery practice. CT Medical has helped a large number of cosmetic and plastic surgeons achieve a high search rank on Google Page One. When a plastic surgery practice achieves a prominent position on the first page of search results, it generates strong, targeted exposure in the localized areas, which can eventually translate into an increased traffic of new patients to the surgeon’s office.

CT Medical’s unique site design and content will ensure that the plastic surgery website stands apart from the local competition. The site content will address the queries of online search users in a most adequate, accurate, and satisfying manner, which encourages them to consider further engagement with the practice. The website will rank among the top search results on Google Page One for a large number of relevant, localized keywords.

Highlights SEO and website design services include a wide range of elements:

Mobile Friendly Site Design

Following Google’s recent search algorithm update, popularly called ‘mobilegeddon’, it has become very important for a website to be completely mobile compatible in order to achieve high search rankings. CT Medical focuses on building responsible web design so that the website experience remains seamless across multiple mobile screen devices.

Local SEO

From the perspective of most medical practitioners, local SEO is most relevant because they typically receive patients from local areas near the practice location. CreativeTake ensures that the local visibility of its client websites is very high, and yields higher conversion rates in terms of actual patient visits to the surgeon’s office.

NAP Consistency

Google, Bing, and other search engines are gradually showing preference for websites that are NAP consistent. NAP refers to the Name, Address, and Phone number of the practice office. This information should be accurate and identical or consistent across various websites, blogs, social media, and other online forums. NAP consistency adds to the reliability factor, and helps in achieving higher ranks.

CreativeTake Medical takes into account all these site design and SEO related issues while developing and implementing an online marketing strategy for a plastic surgery website.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis


How to Dominate Google Page One Rankings for Your Medical Practice?

Rank on Page One of Google

One of the frontline goals of any medical marketing campaign is to achieve search rankings on Google’s first page for the largest number of relevant keywords. Research studies have shown that not more than 10 percent of search users will go beyond the first page. Therefore, optimal online exposure is possible only when a professional SEO strategy is in place to ensure top rankings for a doctor’s website.

CreativeTake Medical is a leading online marketing, website design and search engine optimization company exclusively dedicated to working for healthcare professionals across the United States. CT Medical’s expert SEO and content development teams make that every doctor client’s website achieves high online visibility and search rankings on Google page one for most of the targeted, localized keywords that potential patients may be looking for.

Key Areas for Page One Listing

To achieve maximum mileage from page one search results, the medical marketing team should aim at getting the following key areas listed in the search results:


The first thing that an existing or potential patient would like to check out is the doctor’s website to get a quick idea about the practice.

About Us

This section will typically include the doctor’s professional bio, including their qualifications, experience, specializations, and achievements and honors.

Blog or Articles

If the doctor or others from their team have published articles or columns on other websites, or the practice has a dedicated blog, it should ideally show up in the results.

Social Presence

The doctor’s LinkedIn Profile and Facebook or Twitter account should show up on Google page one. If the practice has its own social media accounts, these should also be visible.

Strategies to Achieve Page One Rankings

Doctors should consider the following online strategies to achieve top search rankings on Google:

Create a Unique Blog

Powerful, original, and highly relevant blog posts that address the search users’ common queries succinctly will typically get ranked high in search results. The blog should be dynamic, regular updated, and should include enriched content with images, videos, infographics, and slide shares.

Share Content Online

Whenever the doctor or their team creates a new article, infographic, video, webinar, column or blog, it should be shared online through Google+ connections and social media networks. Compelling content will usually receive wide exposure, and search engine crawlers will identify such content more effectively for higher rankings in search results.

Avoid Negative SEO

Negative SEO impact can arise if the doctor builds a low quality website with weak content. It is critical avoid content duplication, copied, irrelevant or outdated content, and spamming. Keyword stuffing is another common mistake. SEO tags should be created appropriately for every web page, which correctly summarize the page content and include useful keywords.

Build Online Reputation

The doctor can build a strong online reputation by achieving positive comments, testimonials, and feedback on other websites, forums, blogs, and social media. Listings on specialized healthcare review and rating websites can also support this process. It can eventually help the doctor’s practice rank on Google page one in the search results.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis


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