A well-crafted Google AdWords PPC strategy can provide you with a steady source of website traffic for your dental or medical website. However, translating the visitors to valuable patients requires properly optimized landing pages. The information on your landing page dictates visitor interaction and will strongly influence their decision to call your office, submit a contact form, or continue on to another practice website. 

There is a lot of information provided by Google on how to turn landing pages into conversion tools. These are a few best practices you should consider employing on your landing pages for optimizing them and increasing conversion rates. 

Relevance to Targeted Keyword

The first thing you need to ascertain is whether the landing page is relevant to the content of your PPC ad and the keywords you are targeting. Poorly matched landing pages are an instant put-off for visitors that are ad-referred. This is also considered a problem by Google. 

Inclusion of Targeted Keyword in Content

The content in your landing page should include the targeted keyword of your campaign. In fact, if there is not even a single mention of the keyword, you won’t be able to meet minimum Google requirements. 

Unique and Useful

Landing pages need to be both useful and unique. Don’t make the rookie mistake of duplicating content that appears elsewhere on your website. The content has to be unique and fresh. It should also provide useful and clear information that captures visitor’s interest and attention. 

Clear and Accurate Representation

Every dental and medical practitioner needs to build trust. This is paramount to practitioners marketing their services on the internet. You need to ensure that you don’t make any inaccurate claims about the treatments and procedures on offer. You should also remember to include your credentials on the landing page. 

Interactive Content

A landing page should include interactive content in the form of images and infographics. There should also be other unique features such as external links that complements the written content. You can choose to add videos on the landing page as well. Pages that are content heavy are uninteresting to site visitors that want to quickly take information. 

Information Accessibility

Users should be able to easily and quickly access information. The page should be well-organized with headings and bullet points. This can make it easy to find information. It also allows for skimming. Don’t forget to include the most important points ‘above the fold’ or on top of the page to give visitors a good idea about what the page includes. 

Page Loading

You need to make sure the page loads quickly for both computer and mobile users. The time taken by a landing page to load should be short. Otherwise, the visitor may lose interest and click on the back button. 

Mobile Optimized

You need to create a landing page that is responsive and adjusts to the page layout. It should be accessible by visitors on all devices, such as tablets, mobile phones, desktop computers, and laptops.

About CreativeTake Medical Palm Desert, California

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

• Custom Website Design, Hosting & Maintenance
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Email Marketing
• Reputation Management
• Medical Practice Consulting
• Branding, Logo Design, Content Writing

Contact Us Now

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Serving clients nationwide: Palm Springs, Los Angeles, San Diego, San Francisco, California Chicago, Illinois, New York, San Jose, Dallas, Houston, Austin, Texas Miami, Orlando, Tampa, Florida, New Orleans, LA, Atlanta, GA, Salt Lake City, UT, Seattle, WA, Denver, CO, Richmond, VA, Washington DC, Columbus, OH and more.

There has been an increase in the number of patients getting medical and aesthetic procedures. However, you may not be able to tap into this growing potential without a successful digital marketing strategy. You should know the exact type of special offers and promotions that can bring potential patients to your office doors. 

The right offers and promotions should be able to motivate prospective patients to schedule virtual consultations or in-office visits. 

Different Available Promotion Options

You can obtain optimal impact by being strategic about the type of specials you create. Choosing the best type of specials and promotions will ultimately depend on your individual practice goals and the kind of procedures you offer. You may decide on promoting a surgical treatment, nonsurgical procedure, or a line of products that your practice carries. 

All of this works successfully in appealing to prospective patients. You should decide on an offer that inspires action. You can gauge your past patients to understand the kind of procedures or products they prefer. Generally, specials offered on non-surgical procedures and products provide particularly attractive returns on investment. 

These procedures usually require follow-up treatments for achieving and maintaining the results. This also helps in creating repeat purchases at a later date. 

Strategies for Promotional Offers

There are several ways you can set up promotional offers for attracting attention. This largely depends on the services you wish to promote. These are a few popular strategies:

• Discounted price: You can choose to offer treatments or products at a reduced price for a limited time period
• Bundle savings: You can offer a promotion where the patient gets the second product or treatment at a discounted price
• Loyalty points: You can secure further patronage by offering points whenever a treatment is purchased. The patient would be able to redeem the points on future treatments. 
• Competition: You can create awareness and excitement about a certain treatment and your practice by setting up a contest. This can also be an online contest. 

Marketing the Specials

It is not enough to simply offer promotions or specials. You also need to get the word out about them. You need to make sure that you post the information across multiple digital marketing channels. You want the promotion to reach a large audience. You can increase awareness about your promotion by posting it on your website. You can create a new specials page or write a blog about it. 

You can also create a pop-up announcement. Don’t forget the advantages of an email blast containing detailed information about the specials. This can be used for directing the visitors to your website or a dedicated landing page where they can find more information. 

With that said, you should also reach out to existing email subscribers and patient base. You can consider media buying in the form of Google Ads and Facebook Ads for attaining significantly more attention for your specials. You can get a lot of awareness by paying a little if you focus the ads on a targeted demographic. Let’s not downplay the fact that you should emphasize on your credentials and safety protocols while advertising the new specials.

About CreativeTake Medical Palm Desert, California

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

• Custom Website Design, Hosting & Maintenance
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Email Marketing
• Reputation Management
• Medical Practice Consulting
• Branding, Logo Design, Content Writing

Contact Us Now

Free Website Analysis

Serving clients nationwide: Palm Springs, Los Angeles, San Diego, San Francisco, California Chicago, Illinois, New York, San Jose, Dallas, Houston, Austin, Texas Miami, Orlando, Tampa, Florida, New Orleans, LA, Atlanta, GA, Salt Lake City, UT, Seattle, WA, Denver, CO, Richmond, VA, Washington DC, Columbus, OH and more.