A 2018 survey of businesses across the United States by Clutch indicates that 83 percent of participants believe that their digital marketing initiatives are helping them in accomplishing their objectives as a company.
But a 2019 report from Infusionsoft showcases that 29 percent of small enterprise owners surveyed do not intend to use digital marketing this year, citing a lack of resources and time.
While it may appear intimidating, creating an online presence and implementing an effective digital marketing strategy can be undertaken and can deliver exceptional outcomes, even on the tightest of budgets.
In 2019, medical practices without a digital marketing strategy will risk being omitted from the conversation and ignored by prospective patients who are devoting an increasing amount of time online and depending on online content when making decisions.
Some digital marketing trends in 2019 and how to take advantage of each to position your company as a leader in the industry are as follows:
Video Content Will Dominate
Consumers are increasingly more interested in viewing video content to acquire information. According to a recent survey by the Pew Research Center, 73 percent of Americans use the video-sharing platform YouTube. This represents more users than any other social media platform (versus 68 percent adults who use Facebook).
Not optional to have Social Media Presence
This may seem like a no brainer for those who actively use social media in their digital marketing strategy. However, there are still many companies who do not fully subscribe to this social media use. It is widely known that social media has near-universal appeal today. Statista reports indicate that 77 percent of Americans use social media.
Online Reviews are Increasingly Important
A Bank of America survey reports that 51 percent of small business owners do not consider social media reviews and online ratings as being relevant to their business.
However, BrightLocal found that 84 percent of individuals trust online reviews as much as they would personal recommendations from friends and family.
Therefore, it is vital to ensure that your company is listed on review platforms such as Yelp and optimize your listing by adding information about your company and photos. It is also important to monitor review sites on a consistent basis to gauge public perception as well as respond politely and promptly to any negative feedback.
“My Business” Profiles On Google Suited For 2019 Consumers
Today, people are likely to turn to Google as their first and primary source when seeking a medical practitioner or business.
When searching this way, the profile of a business will usually appear on the right-hand side of the search results, either associated with the firm searched or related to the general industry that the user is interested in.
It will be essential to develop and update your Google “My Business” profile in 2019, as more and more users are choosing to get any necessary information from the profile instead of taking another step and visiting the company’s actual site.
Only the Best Content will be Viewed
An increase in the participation of individuals online enables businesses to potentially connect with more people.
However, this inundation of users has also started to saturate the internet with vast amounts of content.
There are various strategies that you can use to distinguish your practice from the crown and reach prospective clients through unique, relevant content.