It may be exceptionally difficult to acquire high search rankings to stay ahead of the competition in popular markets. It is not realistic to expect to reach the absolute top in search results within a short duration.
SEO marketing involves long-term strategies as well as constant updates, which requires persistent effort. There are various effective strategies that can help you beat the competition in difficult markets.
Develop Strategies and Research Keywords to Outrank Competitors
It will take time to grow your reputation (authority). Therefore, it is not advisable to immediately direct all your focus on the most competitive keywords in a market that is already competitive. Effectively, this may amount to a waste of time and energy. The key to success is strategizing with a long-term outlook.
While your website is in its early phases, it is essential to focus on long-tail keywords that are still associated with your main keyword. For instance, a new website will need significant amounts of authority before it is competitive for high volume keywords such as ‘Search Engine Optimization.’
Keyword planning apps and sites has made keyword research easier. People frequently use Google’s own keyword planner which shows relevant keywords and their search volumes. This is an appropriate place to explore your long-tail keyword options.
After your site attains some authority, you should slowly start optimizing for keywords with more competition.
However, you should still focus on the long-tail keywords as well. Your site’s ranking may fall if you do not update your maintaining these pages. This is something that you want to avoid in view of the time and effort spent in acquiring your good rankings.
Use Local Search Engine Optimization
Local SEO is an effective way to acquire website visitors from specific regions. While this is a known fact, many times local SEO does not attain its full potential. Many SEO experts focus on optimizing the local pages with high search volume while completely discrediting the local keywords that have a low search volume.
Google displays outcomes on the basis of the user’s location. Therefore, searching for ‘medical practice’ while you are located in a particular city will mostly display the medical practices situated in that specific city.
Therefore, local search is not restricted to searches such as ‘medical practice Las Vegas.’ In fact, it will also display local results when someone from Las Vegas searches for the general term ‘medical practice.’ This translates into abundant opportunities for you.
Irrespective of the search volume, you should try to create pages with your primary keyword and add a location on the basis of your active locations and subsequently add some neighboring locations as well.
Local SEO and long-tail keyword options are an effective way to gain an edge over your competition. However, featuring snippets can really boost your Google rankings and increase your Click Through Rate.
This happens because your featured snippet will appear even above the number one position of a particular query. To get a featured snippet, you do not need to have a number one position. A site with a lower rank on a particular keyword could also become a featured snippet on Google.