How to Out Rank Competitors in Tougher SEO Markets | Palm DesertIt may be exceptionally difficult to acquire high search rankings to stay ahead of the competition in popular markets. It is not realistic to expect to reach the absolute top in search results within a short duration.

SEO marketing involves long-term strategies as well as constant updates, which requires persistent effort. There are various effective strategies that can help you beat the competition in difficult markets.


Develop Strategies and Research Keywords to Outrank Competitors

It will take time to grow your reputation (authority). Therefore, it is not advisable to immediately direct all your focus on the most competitive keywords in a market that is already competitive. Effectively, this may amount to a waste of time and energy. The key to success is strategizing with a long-term outlook.

While your website is in its early phases, it is essential to focus on long-tail keywords that are still associated with your main keyword. For instance, a new website will need significant amounts of authority before it is competitive for high volume keywords such as ‘Search Engine Optimization.’

Keyword planning apps and sites has made keyword research easier. People frequently use Google’s own keyword planner which shows relevant keywords and their search volumes. This is an appropriate place to explore your long-tail keyword options.

After your site attains some authority, you should slowly start optimizing for keywords with more competition.

However, you should still focus on the long-tail keywords as well. Your site’s ranking may fall if you do not update your maintaining these pages. This is something that you want to avoid in view of the time and effort spent in acquiring your good rankings.


Use Local Search Engine Optimization

Local SEO is an effective way to acquire website visitors from specific regions. While this is a known fact, many times local SEO does not attain its full potential. Many SEO experts focus on optimizing the local pages with high search volume while completely discrediting the local keywords that have a low search volume.

Google displays outcomes on the basis of the user’s location. Therefore, searching for ‘medical practice’ while you are located in a particular city will mostly display the medical practices situated in that specific city.

Therefore, local search is not restricted to searches such as ‘medical practice Las Vegas.’ In fact, it will also display local results when someone from Las Vegas searches for the general term ‘medical practice.’ This translates into abundant opportunities for you.

Irrespective of the search volume, you should try to create pages with your primary keyword and add a location on the basis of your active locations and subsequently add some neighboring locations as well.  


Create Snippets

Local SEO and long-tail keyword options are an effective way to gain an edge over your competition. However, featuring snippets can really boost your Google rankings and increase your Click Through Rate.

This happens because your featured snippet will appear even above the number one position of a particular query. To get a featured snippet, you do not need to have a number one position. A site with a lower rank on a particular keyword could also become a featured snippet on Google. Services

Things to Avoid When Building a Review Strategy | Chicago MarketingConsumers increasingly seek rich, insightful, and updated information when they look for information on maps, search engines, and smart devices.

Today, consumers want information such as “What is the best pizza place open now?” rather than merely being satisfied with “pizza near me.”

Every site and service uses a unique algorithm to answer such questions appropriately. However, they all check reviews to provide the search results. Star ratings are being prominently featured in these results.


Steer Clear of Fake Reviews

With increasing competition for more reviews, some companies have been found selling false reviews, enhancing their own business ratings with fake content, or asking only happy customers for feedback. Such practices destroy consumer confidence in online reviews.

For instance, Amazon is bringing cases against sellers for purchasing fake reviews. In the US, the FTC even levied a fine on a car dealership group for $3.6 million for dishonest practices including fraudulent digital reviews.


Building a Successful Reviews Strategy

Some guidelines to remember while building a reviews strategy are as follows:

Do not copy reviews from another website to your site. Now, Google requires you to generate your own, unique reviews directly from your customers if you want to add stars to your organic search results.

While it may be tempting to copy and markup 5-star reviews from platforms such as Yelp or Facebook so they feature in the search engine results page (SERP), it is a violation of the guidelines instated by Google.

Do not ask only satisfied customers for reviews. This can lead to biased ratings. Rather, to acquire first-party reviews to use on your site, the ideal approach is not to pre-screen your clients prior to seeking a review. If you ask, nearly 70 percent of customers will leave a review!

Moreover, negative feedback from customers can help you identify and address your areas of improvement. In addition, customers tend to mistrust a perfect 5-star rating. Purchase likelihood peaks when the average rating ranges between 4.2 and 4.5 stars.

Do not offer customers incentives to provide reviews. It may seem like a prudent idea to offer customers’ services or coupons for a review, but people can see through this exchange.

Do not use cookie-cutter review responses. In the responses are all similar, the business risks experiencing more harm than advantages. Jay Baer at Convince & Convert elaborates that contrived and tone-deaf responses are equivalent to no response at all. Customers are individuals and should receive unique and relevant responses.


Assessing the Big Picture

Companies usually try to address only the superficial problems ascertained from online reviews. They do not try to understand the cause of the problem. It is important to closely analyze each review to understand which business policy or department is creating to the issue.

Problems with customer service, User Experience (UX) of the business site, online presence, the products and services themselves, or another area can adversely impact your profitability. Addressing the issues pointed out in reviews will require your operation to work comprehensively to devise solutions and enhance the big picture. Services

Screen Shot 2018-11-13 at 3.40.48 PMOver the last nearly 20 years, CreativeTake Medical has consistently pursued excellence in the area of digital marketing for legal professionals across the United States. CreativeTake has assisted hundreds of professionals from various domains to achieve their business goals in the past many years.

CT Medical has consistently developed user-friendly websites that contain relevant and pertinent information for people seeking legal help. At the same time, CreativeTake focuses on search engine optimization to widen the targeted local reach of the website.

New Website for a Leading Law Firm

CreativeTake has recently launched a website,, for leading law firm SBEMP attorneys. The website is a digital resource for information on various legal areas ranging from Dispute Resolution and Appeals to Mergers & Acquisitions.

The site provides relevant information on various practice areas of the law firm as well as details on the legal team. People seeking legal help can contact the practice to set-up an appointment through the website as well.

The has been developed as a user-friendly website. It includes content that is written in simple and easy-to-understand language. But there is no compromise on the quality and accuracy of the information provided on the website.

CreativeTake’s team of content developers and website designers has provided an innovative yet simple to use website for the legal practice.

‘Our Team’ Section on the Website

The website has a comprehensive “Our Team” section that provides relevant and current information about the legal team. New clients can view this section to get a detailed understanding of the lawyers at the practice and their backgrounds.

Prospective clients are usually concerned about the expertise of the legal team and its ability to handle their specific case appropriately. CreativeTake understands that potential clients spend a significant time in evaluating the legal team’s credentials before seeking an appointment at the practice.

Therefore, CT Medical’s team spends significant time and effort in developing this section. This section provides in-depth information on the credentials and experience of each member of the legal team to inspire confidence in prospective clients.

The information encompasses various aspects such as the educational background, key practice area, and notable engagements of a particular lawyer.

Section on Practice Areas

An important section in is “Practice Areas.” This section provides detailed information on the various practice areas at the law firm. Every sub-section also contains easy to access information on the various locations of the law firm’s offices as well as contact details to enable new clients to contact an office at a location that is suitable to them.

The information on each practice area is presented succinctly and concisely. Clients can easily locate and get details on the practice area that is most relevant to their needs.

Other Sections

The site also comprises a “News and Announcements” section featuring current media information and details on other significant happenings at the law firm.

The “Contact Us” section offers the addresses and contact numbers of various offices of the law firm as well as a form that potential patients can fill-out to enable a representative of the practice to contact them. Services

Screen Shot 2018-06-01 at 3.59.49 PMCreativeTake Medical has recently launched a new website for the board certified plastic surgeon, Dr. Kiran Gill. Dr. Gill is one of the few female cosmetic surgeons in the Naples area specializing in various plastic surgery procedures ranging from facial surgery to body contouring and breast surgery.

Informative, Patient-Friendly Website

This website has been developed with the goals of providing patients with a comprehensive source of information on face, breast and body procedures as well as promoting the services offered at Dr. Gill’s practice, Aesthetics in Plastic Surgery by Kiran Gill MD.

CreativeTake has over 15 years of comprehensive experience in the designing and development of keyword-rich, search engine optimized websites. It has already been instrumental in assisting several medical practitioners in building and expanding the local market for their practices.

CreativeTake’s digital marketing strategies are developed to accomplish top search rankings for its customers’ sites. It offers the most comprehensive and successful methods to interact with prospective patients in the region where the practice is located. is a patient-friendly website where the content is presented in simple language. However, CT Medical ensures that there is no compromise on the accuracy and quality of the information on the website.

‘Meet Dr. Gill’ Section includes a comprehensive section on Dr. Gill entitled ‘Meet Dr. Gill.’ This section provides detailed information on Dr. Gill and her plastic surgery practice in Florida. Potential patients are typically interested in understanding in-depth about the doctor’s qualifications, credentials, experience, and achievements.

CreativeTake Medical understands from experience that visitors to a website usually spend more substantial time on this section. They often decide on seeking a consultation at the practice on the basis of their perception about the background of the doctor as well as the facilities that the practice offers.

CreativeTake uses this information to make sure that the development team spends the maximum time and effort in showcasing the doctor’s qualifications and experience in an engaging and detailed manner.

Dr. Gill’s credentials are presented in a concise, clear, and comprehensive way to enable prospective patients to garner more familiarity with the plastic surgeon. This will offer them more confidence and encouragement to seek a consultation at Dr. Gill’s practice.

Separate Sections on Face, Breast, and Body also features separate sections for services based on the area of treatment. Each section is segmented into different procedures to enable patients to quickly identify and get information on the specific procedures that they are considering.

Every treatment option is presented in a comprehensive manner within individual web pages for ease in locating the information.

Dr. Gill offers advanced procedures at her state-of-the-art practice such as tummy tuck, facelift, breast reduction, breast augmentation and more. Patients can understand more about these procedures beforehand so that they can have a more beneficial initial consultation with Dr. Gill.

Other Sections also includes a photo gallery section which allows patients to review before and after images of previous patients. The ‘contact us’ section offers details about the location of the practice as well as the ability to book an appointment online. Services

Voice search is increasing. How can your company leverage it?Tech giants are investing significant time and money into gadgets that comprise digital assistants. Voice search is gaining growing appeal and acceptance.

Amazon gave massive discounts on products such as Echo, Echo Plus, and Echo Dot which feature Alexa on Black Friday which showcases the retail giant’s commitment to sell voice search and digital assistants.

The company’s strategy paid off immensely with consumers buying millions of Alexa-enabled devices over the Black Friday weekend. Alexa devices were best sellers all over Amazon with Echo Dot being the top-seller across various categories worldwide.

Amazon’s success indicates that the technological focus on voice search and digital assistants will increase even more. Some of the largest tech enterprises across the globe offer smart speaker and mobile devices with digital assistants such as Google Assistant and Apple Siri.

Private medical, dental, and cosmetic surgery practitioners should choose to work with SEO experts who are willing and capable to adapt to the changing search technology, and implement cutting edge voice search driven SEO strategies to promote their practices locally.

Advanced Voice Search Functions

Voice recognition software has gone beyond merely simple searches today. Amazon commercials frequently feature customers telling the Echo to play the music of their choice (via a Bluetooth system), and similar functionalities.

In the recent past, behemoths such as Google and Walmart have joined hands on voice-based shopping. Many analysts believe that voice will be a significant driver in the retail industry in the future. Certain estimates forecast Alexa as being a $10 billion enterprise by the year 2020. It is amazing this many people want a gadget like that in their home.

Voice-based shopping growth has undoubtedly caught the attention of Amazon which has lowered its rates for Echo devices. The company knows that the use of more Echo devices in homes means that they will also be used more for shopping. According to studies, owners of Amazon Echo buy more from Amazon after purchasing Echo devices.

With every passing year, the use of voice search and devices that use digital assistants continues to increase. Further to the apparent relevance for these tech behemoths, this shift in customer behavior has far-reaching business implications ranging from retailers to SEO firms to e-commerce portals.

With regard to marketing, this change means that old SEO techniques will not be as effective. This will force companies to customize their web presence to the growth of voice technology.

Website Optimization for Voice Search

Digital marketing strategy in the past was geared towards specific keywords as well as variations of those keywords. However, voice search optimization involves understanding how people actually speak. To position a business for voice search means answering consumer questions and providing searchers with the precise results that they are seeking.

In some ways, this will make keyword research even more difficult. However, it can also be a more significant opportunity as the customer that locates a business will be targeted more and most likely find the content relevant.

Voice search is not optional anymore with every quarter bringing continual growth. It is now a must-have solution for all businesses. Services

CreativeTake Medical Launches New Website DallasPlasticSurgery.proCreativeTake Medical has launched a new website for board certified plastic surgeon and a member of the prestigious Dallas Plastic Surgery Institute, Dr. Sameer (Sam) Jejurikar in Dallas.

The website has been developed with the objective of informing patients about the details of Dr. Jejurikar’s practice, his professional credentials, and the wide range of cosmetic procedures available at his practice. has been designed as a patient-friendly website where the content is presented in simple, easy to understand language, but with no compromise on the accuracy and relevance of the medical information.

CT Medical’s team of website designers and content developers has given Dr. Jejurikar’s website a unique and new appearance which displays his achievements professionally and appealingly.  

CreativeTake Medical has over 15 years of experience in the business. It has assisted many medical practitioners over the years to build and expand their local market for their services in their area.

CreativeTake’s digital marketing strategies are developed to attain top search rankings for its doctor client sites. SEO and website development are the most efficient and successful ways to engage with prospective patients in the area where the practice is located.

‘Meet Dr. J’ Section includes a comprehensive ‘Meet Dr. J’ section which details all pertinent and current information on Dr. Sameer Jejurikar and his practice in Dallas. Prospective patients are keenly interested in learning more about the doctor’s experience, qualifications, credentials, and achievements.

CreativeTake Medical understands from experience that new visitors spend a significant amount of time on this section. Prospective patients often seek an appointment with the doctor on the basis of their perception of the doctor’s background as well as the facilities and services available at the practice.

For this reason, CT Medical’s website development team invests substantial time and effort in this section. Dr. Jejurikar’s credentials have been presented in an easy-to-locate, clear, and transparent manner to enable prospective patients to garner familiarity with the plastic surgeon and feel encouraged to choose Dr. Jejurikar for their plastic surgery consultation.

Section on Cosmetic Services

A major section on is the cosmetic services section. This section provides new visitors with comprehensive information on the various treatments that Dr. Jejurikar offers segmented as different sub-sections such as Face, Nose, Body, Breast, and Skin. Prospective patients can easily review the procedure that they are seeking and gather helpful information about it.

Dr. Jejurikar offers various plastic surgery services such as rhinoplasty, breast augmentation, facelift, browlift, and Crisalix 3-D imaging. Patients can conveniently review the services that they are considering and learn more about the procedure. This information will offer them a basic idea about the procedure before their consultation with Dr. Jejurikar.

Other Sections includes an exclusive photo gallery section. This showcases before and after images of the previous patients of Dr. Jejurikar.

The Contact Us section provides relevant information about the location of the practice for local and out-of-town patients with information ranging from their arrival to after the surgery. This section also features a detailed map and other information regarding the facilities available at the practice. Services

CreativeTakeMedical Launches New Website Acco.orgCreativeTakeMedical Launches New Website | Los Angeles | NYC

The American Childhood Cancer Organization (ACCO) is committed to pursuing a major humanitarian mission on childhood cancer challenges.

CreativeTake Medical, a highly regarded and experienced digital marketing, search engine optimization, and site development specialist for medical practices and organizations, has designed and developed their new website

Informative Resource

CT Medical’s team immediately understood the high responsibility that they would need to shoulder in creating the ACCO website on being tasked with its development. CreativeTake Medical wanted to ensure that they deliver an excellent website that would serve as a comprehensive and authoritative resource for people not only in the US but also worldwide.  

CT Medical developed various prominent sections to provide information on ACCO and its mission as well as purpose in a comprehensive and detailed manner. CreativeTake created a “Welcome” section which contained many sub-sections such as Mission, Board and Staff, History, and Timeline.

It is useful for a new visitor to understand various aspects of ACCO, and develop an insight into the organization to be able to appreciate its values. This would enable them to comprehend the organization’s purpose and contribute to further its objectives.

The website has sections that new visitors can conveniently review detailed information on various aspects of the organization and acquaint themselves with ACCO and its mission, values, and background. CreativeTake Medical took meticulous care to ensure that these sections contain accurate and precise information that is relevant to the average visitor.

Site Sections

ACCO requires donations and funds to further its objective and mission on childhood cancer. CT Medical’s team provided a conspicuous “DONATE” tab on the website to generate online donations for the organization. Another main section called “Assistance” is a resource for individuals affected by childhood cancer. It contains various sub-sections such as “Founding Hope,” “Local Groups,” and “Clinical Trials.”

Visitors who feel compelled to assist or get involved in ACCO’s mission can visit the site’s “Action” tab. Information on Childhood cancer is provided in a section labeled “What you should know” displayed prominently on the homepage. Another significant section on the website is “Advocacy,” “Awareness,” and “Resources.”

Search Engine Optimization (SEO)

CT Medical was focused on ensuring that should be amongst the top search results on Google for the most significant number of relevant keywords. It took particular care of the SEO factors for the website from the development stage itself. It continually incorporated relevant keywords, content, and SEO titles and tags within the website.

SEO is a routine process at CreativeTake Medical and it ensures that the website receives significant traffic, functions at the optimal level engages target audiences adequately and encourages them to take the desired action promptly. has received phenomenal results and remains one of the most innovative website projects by CT Medical.

CreativeTake Medical has extensive experience of nearly two decades in the design, development and marketing of websites for plastic surgeons and other medical practitioners. With the creation of a dynamic website like, CT Medical has now extended its reach outside the realm of medical practitioners to deliver similar standards in website development and marketing. Services

Secure your Website with a SSL certificate.

SSL (Secure Socket Layer) certificate encryption is a must to secure websites when transferring sensitive data like filling out patient forms, credit card information, logins, register and passwords. If someone tried to break into a transport layer, they would not be able to decrypt any of the information due to the SSL security.  A SSL Certificate ensures that all data passed between the Web server and web browser remains private and secure.

How can I tell if my site is secure?

When you add a SSL certificate to your Website the “HTTP” in the URL changes to “HTTPS” (S stands for secure).

Why should you switch your website to HTTPS vs. your current HTTP site?

  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
  • HIPAA. Make web forms secure and HIPAA compliant.
  • HTTP connections are not secure with a flashier image on google chromeSEO Ranking. Google uses HTTPS secure sites as a ranking signal.  Read more about why Google wants secure sites. Today, Google will rank HTTPS Websites higher than those without. Beginning, as soon as 2018 Google plans to start to penalize Websites for not being HTTPS secure on both desktop and mobile.
  • New Technology. Increasingly, modern browsers and web apps require HTTPS to perform properly, so if you haven’t yet added HTTPS to your website, it could be only a matter of time before you have little choice in the matter.

While a website plays a critical role in ongoing patient retention, many medical professionals create a website with the purpose of acquiring new patients.  In order to maximize your return-on-investment and increase the conversion of website visitors to office visits, your website must display that crucial trust-building indicator of security – the green or yellow padlock.

secure ssl site on chrome

SSL is an inexpensive approach to increasing website conversion rates.  If patients see the familiar signs of security on your website, the padlock icon and the ‘https’ in the address bar, they are more likely to fill out and submit your appointment request form.

40 point checklist to convert HTTP to HTTPS

Ready to secure your Website? We can migrate your site for you.

For more information, call us at 760.772.7100 or click here.

Ways to better take Care of Your Patients so they Return | ChicagoThe role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.

A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.

CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.


Be Responsive on Social Media

A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.

The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.


Provide Light Snacks in the Office

One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.

Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.


Thank You Notes and Greeting Cards

An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.

It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.


Hosting Unique Events

Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.

Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice. Services

Medical Marketing and Media Strategies that Really Work | Chicago A growing number of people now seek health information online, and look for medical practitioners and plastic surgeons in their local area through online search. According to a Pew Research Report, 72 percent of Internet users look online for health information. It is critical now for doctors for establish a robust and search engine friendly online web presence in order to compete locally.   

Here are a few vital media and marketing strategies that medical and plastic surgery practices can adopt:


Search Engine Optimized Website and Blog

Eight out of ten online health seekers today start their decision making process at a search engine. Google has become the new Yellow Pages of the 21st century. Google’s search algorithms have become so advanced that they can provide highly targeted and localized information about medical and cosmetic surgery practices within the geographic area where the patient is located.

However, to achieve high rankings in Google search results in an overcrowded local market, the doctor should have high quality, search engine optimized (SEO) website and blog. CreativeTake Medical is one of the pioneers in the field of website development, content creation, and SEO for plastic surgeons and all other types of medical professionals in the US.


Active Social Media Engagement

In addition to a dynamic website and blog, a medical practice should ideally have a strong presence across the leading social media networks such as Facebook, Twitter, YouTube, and Instagram. According to social media researchers, over 41 percent of the population would select a healthcare provider based on their social media reputation.

Social media marketing is not about aggressive self-promotion. It is about personalized engagement with existing and prospective patients over the social networks. The doctor and their team should be ready to disseminate useful and relevant information and advice through their social channels, address the queries and concerns of the members within their social networks, and regularly engage with them in a variety of creative ways.


Email Marketing

A targeted email marketing campaign or a periodic online newsletter is another effective strategy to reach out to potential patients in a personalized and engaging way. The opt-in based voluntary email and newsletter community will gradually grow if the doctor focuses on the content quality and delivers valuable information and advice to the recipients each time.

Online newsletters and email marketing can help to create a strong community and build patient loyalty over time. It is also important to optimize the email and newsletter content for mobile devices because an increasing number of people now prefer to read their emails in their mobile phones or tablets.


Mobile Marketing

A majority of Internet users now prefer to search for relevant information via their mobile devices. Therefore, it is critical for a medical marketer to create a mobile optimized website or blog to provide a seamless site experience to visitors across all types of online viewing devices. Mobile marketing can also be used to create innovative click-to-call mobile campaigns that drive potential patients to the doctor’s website. Services