Digital marketing for dentists is the single most powerful and effective way to reach out to new patients. Anyone starting a new dental practice or those who want to expand their existing practice will need to find innovative ways to attract more patients.
Embracing new niches, such as dental social media marketing and dental internet marketing is highly recommended. It’s crucial to understand that dentist digital marketing is not about spreading your presence far and wide. In fact, it is about curating a certain presence by delivering the right message for individual patients.
Digital marketing is unique since it allows practices to target specific client segments. You can deliver an effective message by hitting the nail right on the head when you know what you are aiming for.
This is what digital marketing can do for dental practices:
Dentists with a very large marketing budget often want to reach their prospective audience through a range of different channels. Traditional options, such as TV and radio can help increase awareness about your practice. However, it may not have an immediate or direct outcome in terms of revenue for the practice.
You will be paying a lot to reach thousands of people across the city, but only a very small subsection will be looking for a dentist in your local area. Hence, the money would be spent on increasing brand awareness rather than bringing in new patients. Dental SEO can ensure that your strategy is curated for creating bids on specific search phrases.
It will be focused on bringing the patients looking for practice such as yours to you. This won’t just draw in the crowd – it will bring patients that are in need of your services. The best part is that you don’t need to pay unless someone clicks on the advertisement. This is just one way how digital marketing has an immediate effect on direct revenue generation.
Reduced Marketing Costs
Digital marketing costs a lot lower than traditional modes of marketing. In fact, when compared with traditional mediums, dental social media marketing costs almost nothing. A report by WebFX states that the cost of running a newspaper ad is somewhere north of $100,000 while running a TV ad of 30 seconds will cost you around $300,000.
In comparison, pay-per-click advertising costs between $0.05 – $3 every qualified visitor. Additionally, web content marketing and search engine optimization for medical marketing can cost negligible amounts if done expertly.
Higher Rate of Return
Your returns on investment through dental digital marketing will be higher because of reduced cost. You will only need to pay a few cents every lead as compared to spending hundreds of dollars. Profit margin will also increase significantly with the difference in the money spent.
You can target prospective patients in an excellent manner if you conduct the right dental SEO research to create a planned digital marketing campaign. You can increase awareness among people through display advertising.
You can also use dental social media marketing for curating a series of high-quality posts that increases awareness amongst potential patients. For instance, you can start a myth busting series on Instagram or have a live FAQ session. You can use Facebook and other social media platforms to share new services.
About CreativeTake Medical Palm Desert, California
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.
We specialize in:
- Custom Website Design, Hosting & Maintenance
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Reputation Management
- Medical Practice Consulting
- Branding, Logo Design, Content Writing
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