Ever since the information revolution happened with the proliferation of broadband internet and smartphones, consumers in every field have become far more aware and feel empowered to make their own choices.
Depending on referrals from other medical professionals, word of mouth publicity from existing patients, and placing traditional ads in yellow pages are no longer sufficient to promote your plastic surgery practice successfully in Seattle, Washington.
To ably compete as a plastic surgeon in your local area, and to increase your patient reach, you need to invest in building a dynamic plastic surgery website backed by a solid local SEO strategy. In absence of these efforts, your competition is likely to move ahead of you sooner or later.
The best time to act on this goal is now because once the competition seizes the lead in Google search rankings for Seattle, Washington, it will require far more effort to dislodge them from their online position and establish your online visibility and leadership.
Pre-requisites for a Successful Site Design and Local SEO
As a first step, you need to select a professional SEO agency with proven credentials and a long track record of working with plastic surgeons for website design and local SEO. With the right SEO company by your side, you can focus on what you do best – serving your patients in and around Seattle with exceptional results in plastic surgery.
The marketing and promotion of your practice through your website and local SEO will be taken care of the reliable agency that you have chosen. Here are some of the key elements of your local SEO campaign along with a creatively designed and content-rich plastic surgery website that will help your practice reach the top in terms of online visibility and online reputation.
Localized Keyword Optimization
Your website content, including the home page, service pages (plastic surgery procedures), contact us page, and other web pages should be optimized with local keywords. Your focus should be to reach out to potential patients in and around Seattle, WA.
A smart SEO service provider will maximize their efforts and resources in promoting local SEO rather than extending the efforts far and wide, which may not result in a high conversion rate (actual patients visiting your practice, and not just a high number of visitors coming to your website from distant places).
Google My Business
The Google My Business page for your plastic surgery website in Seattle, Washington is a type of mini website that will show up in the “Map” section of Google listings. It attracts localized visitors who will have an opportunity to review the kind plastic surgery procedures and services you offer, where your office is located, what are the timings, and how they can contact you for making an appointment.
High Quality Backlinks and Citations
A citation refers to an online directory listing of your plastic surgery practice in Seattle, WA. Backlinks are inbound links from authoritative websites that are engaged with you in one way or the other. Google rankings are influenced by these factors to determine your search rankings for local search results in Seattle.
CreativeTake Digital Marketing Services