An online SEO assessment of your website, also known as an SEO audit or SEO analysis, will provide you a clear idea of where your website is positioned in terms of search engine results pages (SERPs). SEO online assessment for your plastic surgery website will give you insights into which site pages are well-optimized for search engines, and which ones need more work in that area.
You will also understand what elements in your current plastic surgery SEO strategy are working, and what could be your key hurdles that are stopping your website from ranking on top for important keywords. Choose an experienced SEO agency that is willing to provide you a free online assessment, and guide you correctly about your website promotion and SEO strategy.
How Visible is Your Website in Google Search?
Online assessment is the vital starting point in SEO for plastic surgeons because it will tell you how is your website ranking in Google Search for general and localized keywords. You need to know how many of your site pages are ranking well, and what might be your overall site visibility on Google.
Home page is generally the most important page that you would like your plastic surgery website to rank for. Other key pages may include the “About Us” page, “Contact Us” page, and services pages that describe the various plastic surgery services and procedures you may be offering to your patients.
Check Meta Descriptions and URLs
Your site audit should include a check on whether you are using short or long URLs for your site pages. If the URLs are too long, complicated or irrelevant, your SEO agency should edit and optimize them for better search visibility.
Search engine bots will have a better and quicker understanding of what a particular web page on your plastic surgery website is all about if the URL is short and accurate. But while editing URLs, your SEO provider should also take into account whether it will adversely impact the linking benefits of the old URL.
Your web page meta descriptions should correctly sum up what a particular page is about, and should also include targeted primary and secondary keywords. Your SEO agency can edit meta descriptions if it is found in the site audit that the existing descriptions are inaccurate or ineffective.
Assess Inbound and Internal Links
Inbound links, also known as backlinks, are a vital part of SEO. These are links to your plastic surgery website that are hyperlinked on another website. The quality and number of your backlinks provides an indication to Google whether your website is a reputable and trusted source of information for Google Search users.
This can have a strong impact on your SEO rankings. If your backlinks are too few or are of dubious quality, it could bring down your site visibility in search results. You also need to check out the internal links within your plastic surgery website. These are the links that help your site visitors navigate other relevant pages when they are visiting a particular web page on your site.
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