Tech giants are investing significant time and money into gadgets that comprise digital assistants. Voice search is gaining growing appeal and acceptance.
Amazon gave massive discounts on products such as Echo, Echo Plus, and Echo Dot which feature Alexa on Black Friday which showcases the retail giant’s commitment to sell voice search and digital assistants.
The company’s strategy paid off immensely with consumers buying millions of Alexa-enabled devices over the Black Friday weekend. Alexa devices were best sellers all over Amazon with Echo Dot being the top-seller across various categories worldwide.
Amazon’s success indicates that the technological focus on voice search and digital assistants will increase even more. Some of the largest tech enterprises across the globe offer smart speaker and mobile devices with digital assistants such as Google Assistant and Apple Siri.
Private medical, dental, and cosmetic surgery practitioners should choose to work with SEO experts who are willing and capable to adapt to the changing search technology, and implement cutting edge voice search driven SEO strategies to promote their practices locally.
Advanced Voice Search Functions
Voice recognition software has gone beyond merely simple searches today. Amazon commercials frequently feature customers telling the Echo to play the music of their choice (via a Bluetooth system), and similar functionalities.
In the recent past, behemoths such as Google and Walmart have joined hands on voice-based shopping. Many analysts believe that voice will be a significant driver in the retail industry in the future. Certain estimates forecast Alexa as being a $10 billion enterprise by the year 2020. It is amazing this many people want a gadget like that in their home.
Voice-based shopping growth has undoubtedly caught the attention of Amazon which has lowered its rates for Echo devices. The company knows that the use of more Echo devices in homes means that they will also be used more for shopping. According to studies, owners of Amazon Echo buy more from Amazon after purchasing Echo devices.
With every passing year, the use of voice search and devices that use digital assistants continues to increase. Further to the apparent relevance for these tech behemoths, this shift in customer behavior has far-reaching business implications ranging from retailers to SEO firms to e-commerce portals.
With regard to marketing, this change means that old SEO techniques will not be as effective. This will force companies to customize their web presence to the growth of voice technology.
Website Optimization for Voice Search
Digital marketing strategy in the past was geared towards specific keywords as well as variations of those keywords. However, voice search optimization involves understanding how people actually speak. To position a business for voice search means answering consumer questions and providing searchers with the precise results that they are seeking.
In some ways, this will make keyword research even more difficult. However, it can also be a more significant opportunity as the customer that locates a business will be targeted more and most likely find the content relevant.
Voice search is not optional anymore with every quarter bringing continual growth. It is now a must-have solution for all businesses.