Should you re-design your website?

Monthly Archives: August 2020

Should you re-design your website?

Website Re-design

In a digitally wired world, a professional website has become the most fundamental identity of any business or service provider, and medical professionals are no exception. Website design creates the very first impression on potential patients who may find a doctor’s website during their online search.

If your website is old, inefficient in terms of SEO, or making only a minimal or negligible impact in terms of driving the traffic of new patients to your medical practice, it may be time to consider a website redesign. CreativeTake Medical is the premier medical marketing company in the US, providing cutting edge website design, content development, and SEO services to doctors.

The following reasons may make a prudent case to consider a website redesign exercise:

The website is not delivering real results

It is possible that your website may be appealing and fairly functional, and yet it is failing to deliver the kind of results in terms of actual patient visits as you expect. If you are dissatisfied with the results, it is worth considering a site redesign.

Your practice has grown or its vision has expanded

Your website needs to be in sync with the mission, vision and goals of your medical practice. If you now offer more procedures than before, or have adopted new medical techniques or technologies, your website ought to reflect the new look of your practice.

Functionality is inefficient

Online medical marketing is heavily dependent on a strong SEO focus. If your website offers poor functionality, inefficient navigability and is not user-friendly in terms of website design, it will result in low search rankings and poor online exposure for your practice.

Deficiency in following Google Webmaster Guidelines

If your original site design has been created without paying very close attention to Google’s official webmaster guidelines, it can continue to pose challenges for your site in terms of page rankings. A website redesign will help to remove all the existing anomalies, and bring the website strongly in favor of the search engine crawlers that prefer sites that are built within the search engine parameters.

Poor Mobile Responsiveness

A very large part of the online web traffic today is carried out via mobile devices. Therefore, it is imperative that your medical website design should be mobile responsive. If it is not mobile compatible, you may stand to lose a major chunk of potential readers and patients who may be viewing your website through their mobile devices. They are unlikely to stick to your site long enough or return to it again, unless your site design has incorporated mobile responsiveness.

Your website needs content upgrading

Old and outdated content may be hampering the marketing prospects of your medical site. If you need to make your site content more current, in-depth, and highly useful and educative for potential patients, a website redesign may be a fantastic idea. Both redesign and content development should ideally go hand in hand to produce the most effective marketing outcomes for your medical practice. You can dominate your local market and outperform the competition with a systematic website redesign exercise.

About CreativeTake Medical

CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

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Guide to Setting-up Your Local Medical Office Business Listing Online

Online Business Listing Set-up

Creating a structured local business listing for your medical practice, whether at Facebook, Google, Yelp, or elsewhere, will involve filling out a form with a specific set of fields.

Google, the leading player in local search, has set the precedence for best practices for formatting this data. The complete guidelines by Google can be found here.

When developing most of your citations, you will be following these general guidelines to make sure that they match your Google My Business listing.

Things to Include in your Local Business Listing

Medical Practice Title/Name

In this field, always use the real-world business name of your medical practice. Google is capable of reading street-level signage.

Therefore, ensure that the manner in which you format your name matches the sign on your practice, print marketing, website logo, and the way your phone is answered. It is important not to add more keywords, geographical terms, or other modifiers to name of your plastic surgery practice.

Practice Address

Remember to list the real-world address of your medical practice, with no changes, such as fictitious suite numbers. Unstaffed virtual offices and PO boxes are not considered real-world addresses. Therefore, you should not center your medical practice listings on them.

Key-in your street address in line one and any mailbox or suite numbers in line two of the address section of the form on Google. It is a good idea to follow this practice for almost all citations to avoid strange formatting.

Phone Number

Google’s guidelines indicate a preference for local area code phone numbers. However, they have supported toll-free numbers for a few years. This may be useful for patients who visit a medical practice from out of town as they may find using a toll-free number more convenient.

In case you use a toll-free number rather than a local one on your Google My Business listing, ensure that your site and other citations also use this number in a consistent manner.

On top of this, Google wants you to list the number that connects directly to the subject of the business listing, instead of reaching a call-center.

Website URL

Google states that your listed website URL should take the user directly to a page owned by the business or medical practice, instead of referring visitors to a third-party, a social media profile, or elsewhere.

If a practice has multiple locations and practitioners, it is common to direct the listing of the medical practice to the website homepage and point the listings for the branches, practitioners, and departments to their respective landing pages on the website. This ensures that the entities remain distinct.

Categories

A majority of local business data platforms have set categories that you will need to choose from to define your business. In general, a business owner will select one to ten of these categories.

Proper categorization can have a significant impact on rankings, especially with Google. Guidelines by Google encourage you to identify the categories which most accurately define your business.

Description

This field presents an opportunity to present the most impactful and compelling aspects of your medical practices. These are the attributes that are most convincing to prospective patients. You will usually have several hundred characters available to develop a short pitch for your medical or plastic surgery practice.

In Conclusion

The consistency, quality, and spread of your local business data directly impacts local search engine rankings, which in turn affects foot traffic, web traffic, and transactions.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Local SEO And Website Design For Plastic Surgeons in New York City

Plastic Surgery Local SEO And Website Design

In a highly competitive and demanding plastic surgery market such as New York City, you need to partner with an SEO and website design specialist that not only matches up to your competition but surpasses and puts you on top in Google search results.

An exceptional website design and local SEO strategy is critical to your long-term internet visibility and online reputation as a plastic surgeon in New York City. Here is how you can benefit by joining hands with a trusted and experienced SEO agency in the field of plastic surgery.

You not only attract more site visitors, but also more people to your practice

Website traffic is the first requirement for your online campaign. But is not the be all and end all of your campaign. You need localized visitors from in and around New York City, who can conveniently visit your plastic surgery office for treatment. This can be achieved when your SEO agency is focused on local SEO rather than just driving website visitors from anywhere and everywhere.

In a competitive environment, even when a local patient from New York City visits your plastic surgery website, you need to convince them that your practice is better than your competition. You should expect that discerning patients are going to do online comparisons, and then make a well-informed decision.

Your SEO agency should be able to create a website design that stands out from the crowd and matches it with useful, informative and compelling content that engages your local site visitors.

Mobile Responsive Design and Page Speed

A majority of online users today prefer to surf the internet on their smartphones and other mobile devices. Your SEO company should be able to create a perfectly mobile responsive design, which works seamlessly on all screen sizes and devices with equal efficiency. Strong local SEO and excellent website content can only do so much by attracting potential patients from in and around New York City to your plastic surgery website.

But if the user experience via smartphone or other mobile devices is poor, many of your potential visitors may exit the site before even the first level of engagement. Similarly, Page Speed is a vital metric for the success of your plastic surgery website. Online visitors today have a very limited attention span, and many of them may be viewing your website on the go.

If your web pages, images or videos take a few seconds more than they should for downloading, you might end up losing half your audience in those few precious seconds. An experienced website design and local SEO specialist would know these critical aspects, which can make all the difference to the success of your online marketing campaign to promote your plastic surgery practice.

Lifetime Value

Local SEO and smart website design constitutes the core of your online presence as a plastic surgeon in New York City. Achieving and maintaining success in this area involves a long journey. Choose an SEO agency that will stay the course, and continue to ensure that your plastic surgery website stays on top in Google search results at all times.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Local SEO And Website Design For Plastic Surgeons in Baltimore Maryland

Plastic Surgeons Local SEO And Website Design

As an independently practicing plastic surgeon, it’s essential for you to reach out to potential patients in and around Baltimore, Maryland and create awareness about your practice and procedures. However, given your limitations of time, you may want to outsource the marketing of your plastic surgery practice to an SEO professional.

For many online savvy patients nowadays, the search for a suitable plastic surgeon in Baltimore, MD begins with a search engine. After the patient keys in some localized keywords in Google Search, chances are that they may not even go beyond the top few search results on Google Page One.

Therefore, if your website is not showing up in the top results, the patient will not even come to know of your existence and will simply choose one of your competitors for their cosmetic surgery procedure.

Need for High Quality Website Design

Great SEO begins with a great website. You need to have a professionally designed website that conforms to Google’s Webmaster Guidelines. This is the first pre-requisite if you are looking to achieve good search rankings for your web pages. Secondly, even if you manage to achieve high search rankings for a temporary time period without a solid website, it may not serve your real purpose.

Your goal is not just to achieve high visibility on Google for your website and to have the highest number of local Baltimore patients visiting your site. Your goal is to achieve a high conversion rate, which means that people who visit your website should then take action and seek an appointment with your office for a plastic surgery procedure.

This can only happen if your website is well-designed, reader-friendly and is easily navigable. Most importantly, the content of your website should be accurate, relevant, and should answer the visitor’s questions or concerns in the most effective manner. That is the point where a potential patient will feel impressed or convinced with your website, and is likely engage further with your practice.

Choosing the Right SEO Agency

Once you understand that the real magic in the world of SEO happens with the combined force of an outstanding website and a solid SEO strategy, you can set out to choose an SEO company that is able to deliver on both fronts. Your best bet would be to partner with an agency that specializes exclusively in plastic surgery website design and SEO.

Make sure the SEO agency has the expertise in local SEO in order to focus their campaign on the targeted audience within Baltimore, MD only. You need the maximum attention from local people in around your area because they are most likely to prefer your services.

Choose an SEO service provider with proven skills and experience. They should be able to show you their past work, and what their other plastic surgeon clients are saying about them. Once you have the right local SEO partner, you can focus on your practice while they will take care of your online marketing goals.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Website Design Service for Your Medical Practice

Medical Practice Website Design for Plastic Surgeons, Dermatologists, Medical Spas, Orthopedics, Ophthalmologists Eye Surgeons, Pharmacies and More…

More than 80% of all Americans have looked for health related information online in the past one year. Your medical website is the single most powerful and cost-effective way to reach out to potential patients in your local area. However, the challenge is that the online marketplace is overcrowded with thousands of similar-looking websites jostling for attention.

The target audience has a very limited attention span because they are spoiled for choice. In such a scenario, only a website that can stand out in a crowd will be able to attract and retain a reader’s attention. This is where website design comes in. Your medical website needs a unique and compelling design that arouses the visitor’s curiosity and draws them to your site content.

CreativeTake’s Design Expertise

CreativeTakeMedical.com understands the important for website design in medical marketing. As one of the leaders in the field of online marketing for healthcare professionals in the US, CreativeTake Medical has built hundreds of unique and outstanding websites for plastic surgeons, dermatologists, dentists, and a host of other medical practitioners. The company has been working in the profession for over 15 years, and continues to grow from strength to strength.

The trained and experienced team of web designers at CT Medical knows that website design constitutes the foundation on which the entire online edifice is constructed. Unless the foundation is strong and stable, the final outcome can never be sustainable and successful in the long run. Therefore, CT Medical pays maximum attention to the conceptualization and development of customized website designs that are tailored to meet the needs of a medical practice.

Ease of Navigation

In addition to making the website visually attractive, the role of a fantastic site design is to make it easily navigable. Once a new visitor comes to the website, they should be able to move smoothly and effortlessly from one section to another on the site. They should be able to quickly identify the specific service or procedure they are looking for, and find all relevant information about it at one place.

Seamless navigation capabilities of a website ensure that the average reader spends more time on the website, and feels encouraged to explore more areas of content. The more time that a potential patient spends on the website, the more likely they are to feel more familiar with the doctor’s practice, and eventually reach out to the practice for a consultation.

SEO Benefits

Search engine optimization or SEO is the prime mover for the technical experts at CreativeTake Medical. The firm works towards a goal of achieving top search rankings for all its client websites on Google, Bing and other search engines. Website design constitutes an important element of SEO.

Search engine crawlers can easily move through every web page when the web design is efficient. Search algorithms of Google and other search engines attach key significance to website design. A poorly designed website is less likely to rank among the top search results, even if it carries outstanding and quality content. CT Medical incorporates SEO right from the web designing stage to create high ranking websites for all its medical clients.

About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.

We specialize in:

Contact Us Now

Free Website Analysis

 

Contact Us