Are you ready to increase your new patient numbers for your cosmetic surgery practice? Then it’s time to explore Facebook Ads to give your lead generation efforts the facelift it deserves!
Plastic surgeons have found that the advertising capabilities on social media platforms, in today’s digital world, have had a positive effect on their practices.
The reason is that Facebook Ads offers a chance to enhance:
- Awareness: Enhances awareness of your practice by promoting your business page.
- Consideration: Prompts users to leave Facebook, by clicking on your ad, and progress to the next step in the sales funnel by providing more details about them.
- Conversations: Makes quantifiable revenue-producing activities take place.
This is the real strength of Facebook. However, to create more awareness, consideration, and conversion, you will need to develop an ad that has the following characteristics: an appealing visual, an attractive offer, model copy, precise targeting, and much more.
Plastic Surgeon’s Marketing Funnel for Excellent Outcomes
Attracting your target demographic involves setting up a simple funnel comprising four parts:
- A precisely targeted Facebook ad
- A landing page (also known as an opt-in page)
- A thank you page
- A simple follow-up email sequence and text message
Understandably, you will not get desired outcomes if you do not take the time to execute each part of the funnel meticulously. So, to set you up for success, let us take you through the entire funnel, from beginning to end.
The Facebook Ad
Facebook is the place where you will display a compelling proposition for your target audience to view and (hopefully) get excited about. It need not be glamorous, and you do not need to spend a lot of your time writing expert copy. The ultimate objective is to get clicks, or LEADS.
The most efficient ad type to achieve this goal is consideration, with the ideal goal being Traffic. Your focus is to send people to a destination on or off Facebook to procure some new patients.
Facebook presents numerous targeting options which can be overwhelming. Therefore, we share a select few as they can raise your patient numbers more effectively.
Does that sound good? Now the next step is building your ad creative. It does not need to be over-the-top but should get the audience to take action.
The Landing Page (Opt-In)
Practice websites commonly have a Contact Us form. But that is not the place to direct your leads. Why? It will confuse them once they arrive as most likely the copy and design will not be anything like what they saw on your ad.
The Thank You Page
The patient enters their details on the landing page and clicks the “Remove My Wrinkles Now!” They are now added to your email list and sent to a Thank You page.
In this final step of the marketing funnel, you will need to send a series of two emails and a text message. Why the text message? It gives the lead your tracking phone number which motivates them to call immediately. This is clever and professional at the same time.